Skip to main content

TGIF Shopping: New Athletic Apparel Brand Offers Trial Run of Latest Product

In an effort to incorporate customer feedback into the design of their streamlined performance essentials, newly launched men’s athletic apparel brand Ten Thousand is inviting members of its community to try out their latest product, the Endurance Short, while it’s still in pre-production.

This is the first release to come out of the company’s “Labs” program, which seeks to meld design with consumer perspective by sharing new concepts, sketches, and innovations directly with the public. Ten Thousand co-founders Keith Nowak and Eugenio Labadie hope this collaboration will make for a dynamic development process.

“Our opportunity is in using the technology and tactics available today to fully embrace what it means to engage in an ongoing, two-way conversation with our customers,” states Nowak. “Part of this is listening to exactly what our actual customers need and then delivering just those products done really, really well.”

Related: 5 Essential Winter Trail Running Tips

And the products they are delivering are, in fact, done really, really well. With an emphasis placed on function over form, the brand takes a minimalist approach to athletic apparel, constructing pieces that are simple and intuitive.

Their latest piece, the lightweight Endurance Short, is perfect for long runs and other high-sweat, high-output workouts. It comes complete with a functional zipper pocket, a built in liner, a 4,000-candlepower reflective as well as laser cut ventilation along the seams.

It joins the Foundation Short ($48) and Foundation Shirt ($45) as the third product in Ten Thousand’s line of athletic wear.

Moving forward, the company hopes to provide more opportunities for members of the Ten Thousand community to share their opinions on what products they’d like to see and how they’d like these products to be made.

To join the conversation, and participate in the next pre-production trial run, subscribe to Ten Thousand’s email newsletter, found here.

Cody Gohl
Former Digital Trends Contributor
Cody Gohl is a Brooklyn-based writer who enjoys covering a wide range of topics, including travel, fashion, literature, LGBT…
Dress shirt sale: Save on Kenneth Cole, Calvin Klein, and Tommy Hilfiger
A smiling man wearing a blue shirt in the city.

Amazon has a great sale on dress shirts right now with up to 49% off select brands. If you're keen to look smarter without spending a fortune, this is your chance. We've picked out a few highlights from the sale below but we strongly recommend you click the button below to see what exactly is out there. With brands like Kenneth Cole, Calvin Klein, Tommy Hilfiger, and Van Heusen all featuring, there's something for every taste here.

What to shop for in the Amazon Dress Shirt sale
Anyone seeking some of the best clothing brands for men will also want to save cash along the way. The Amazon dress shirt sale makes that possible. For instance, you can buy a

Read more
College-goers will love these new HeyDude shoes [Sponsored]
HEYDUDE Collegiate Collection lined up on colorful background

Since HEYDUDE was first established back in 2008, the company has prided itself on offering great-looking shoes that are lightweight and comfortable while also being affordable. That’s always made them a great option for college students looking for a pair of shoes that match their personality while also lasting for a long time.

Right now, there’s an even better reason for college students to check out HEYDUDE –  they just announced some awesome new styles that scream school spirit. Their new Collegiate Collection allows you to show support for your favorite school with a unique design that matches the iconic logo and bold team colors of your favorite team. Each pair is priced at $75, which is an excellent value for what you get.

Read more
Birkenstock is taking on Crocs with its new $150 Lutry clog
Be honest: You're tired of Crocs and are glad Birkenstock did this
Birkenstock Lutry Clog

"You either die a hero, or you live long enough to see yourself become the villain." Some fashion trends show up, and they just don't go away. They grab ahold of a specific part of our societal collective psyche and refuse to die. Crocs seem to be one of these trendy items that just won't go away. They took the idea of the wooden clog made famous by their medieval craze in Europe and replaced the wood with silicone. They added to the garment by adding a backstrap, allowing the wearer to put it into "Sport Mode," where they can wander Starbucks to their heart's content without losing their intricately decorated silicone slip-on.

Then you have brands that will take a fashion trend, refusing to die, and give it a little class, a little panache. You have a brand that will take what you would normally add flair to (like a bad version of Office Space) and add a simple twist of elegance that not only makes the trend more enjoyable but ensures that it stays around. Birkenstock is now going head-to-head with Crocs in an attempt to add some luxury to the world of the modern-day clog by introducing their Lutry Clog.

Read more