Skip to main content

TGIF Shopping: New Athletic Apparel Brand Offers Trial Run of Latest Product

In an effort to incorporate customer feedback into the design of their streamlined performance essentials, newly launched men’s athletic apparel brand Ten Thousand is inviting members of its community to try out their latest product, the Endurance Short, while it’s still in pre-production.

This is the first release to come out of the company’s “Labs” program, which seeks to meld design with consumer perspective by sharing new concepts, sketches, and innovations directly with the public. Ten Thousand co-founders Keith Nowak and Eugenio Labadie hope this collaboration will make for a dynamic development process.

Related Videos

“Our opportunity is in using the technology and tactics available today to fully embrace what it means to engage in an ongoing, two-way conversation with our customers,” states Nowak. “Part of this is listening to exactly what our actual customers need and then delivering just those products done really, really well.”

Related: 5 Essential Winter Trail Running Tips

And the products they are delivering are, in fact, done really, really well. With an emphasis placed on function over form, the brand takes a minimalist approach to athletic apparel, constructing pieces that are simple and intuitive.

Their latest piece, the lightweight Endurance Short, is perfect for long runs and other high-sweat, high-output workouts. It comes complete with a functional zipper pocket, a built in liner, a 4,000-candlepower reflective as well as laser cut ventilation along the seams.

It joins the Foundation Short ($48) and Foundation Shirt ($45) as the third product in Ten Thousand’s line of athletic wear.

Moving forward, the company hopes to provide more opportunities for members of the Ten Thousand community to share their opinions on what products they’d like to see and how they’d like these products to be made.

To join the conversation, and participate in the next pre-production trial run, subscribe to Ten Thousand’s email newsletter, found here.

Editors' Recommendations

TGIF Shopping: Victor Cruz Teams Up With Denim Brand 3×1
tgif shopping victor cruz teams up with denim brand 3x1 1

1.
Victor Cruz
2.
Victor Cruz
3.
Victor Cruz
4.
Victor Cruz

New York Giants Super Bowl champion Victor Cruz is teaming up with premium denim retailer 3x1 for an exclusive collaboration.
The Pro Bowler is no stranger to the world of menswear. Regarded as one of the best-dressed men in the NFL, Cruz served as an Ambassador for the first NYFW: Men's earlier this year.
Related: Weiss Watches First Ever Limited Edition Timepieces
Cruz thought up the capsule collection after returning from a recent “inspiration tour” of Japan (you know, as one does).
"I have been a huge fan of 3x1 's program for a long time, and the concept of bespoke denim intrigued me,” says Cruz. “Their understanding of imported denim from around the world and a focus on fit was what drew me to the brand. My friend introduced me to Scott and we clicked immediately. Our aesthetics aligned in fluid ways and I knew this was the right brand to partner with for my first creative collab."
The result is a 5-piece denim collection, including a classic shirt jacket, long sleep asymmetrical ombre shirt, trousers with coated denim tuxedo stripe, ripped jeans, and a military coat.
“Designing this collection gave me an opportunity to create pieces I have always wanted to wear, but could never find. For both buying and designing I believe in pieces that are classic, and wearable over and over again. I purchase, and want to bring to market, pieces men want to live in on a daily basis.”
The 3x1 by Victor Cruz collection is now available exclusively on Farfetch, through the site's boutique partner the Webster Miami. Prices range from $325 for the jeans to $1,325 for the coat.

Read more
TGIF Shopping: Enro Launches E-Commerce, Unleashing The New “Best Performing Shirt In The World”
tgif shopping enro launches e commerce unleashing the new best performing shirt in world

1.
Enro
2.
Enro
3.
Enro
4.
Enro
5.
Enro
6.
Enro
7.
Enro

Enro, the luxury shirtmakers that have been at it since 1919, are finally launching an e-commerce platform on their site.

Read more
TGIF Shopping: AETHER Apparel Teams With SALT Premium Eyewear On Killer Collab
Aether Salt

Two Southern California based companies, AETHER Apparel and SALT premium eyewear, have joined forces to create a dazzling sunglass collaboration.

Created with a motorcycle rider in mind, the limited edition, first-of-their-kind line of sunglasses were constructed specifically to solve the two most important optical issues for active guys: comfort and optical clarity.

Read more