TGIF: Shopping Meet Vardama And Their Spill, Stain And Sweat Repellent Technology

tgif shopping meet vardama and their spill stain sweat repellent technology benson — 1. Benson
2. Fletcher
3. Columbus
4. Vardama
5. Vardama
6. Vardama
7. Varick
8. Vaux
9. York

tgif shopping meet vardama and their spill stain sweat repellent technology fletcher — 1. Benson
2. Fletcher
3. Columbus
4. Vardama
5. Vardama
6. Vardama
7. Varick
8. Vaux
9. York

Vardama, the new brand touting itself as “functionality that transcends luxury,” has just released their very first collection – though from the polish of the design, you’d be hard pressed to find any indications of their new kid on the block status.

The clothes, which include dress shirts, ties and suits made with 100% cotton, silk and Merino wool, incorporates Equa-Tek™, their proprietary spill, stain and sweat repellent technology. Unlike conventional surface-coated fabrics that make garments feel stiff and hinders air flow, Vardama is the first company to weave the liquid-repelling technology into natural fibers of the garment.

Go ahead, have someone throw some red wine on you. Really.

“The idea came to me while on a family trip,” explains Vardama founder, Kaustubh Varma. “I was stuck in my hotel room due to the rain. While looking out the window, I watched the droplets of water hit the leaves and roll off onto the ground without ever penetrating the leaf’s surface. I was intrigued by the way the leaves repelled the water and maintained the ability to respond to its ever-changing environment. In admiration of the protective properties of a leaf’s natural surface, I pulled together a research team to integrate these features into materials to fit our modern day lifestyle. After researching for over two years and testing with over 100 prototypes we finally landed on a proprietary formula for achieving the desired result.”

In an homage to the brand’s love of New York City, shirt names include the Houston St, Bond St, and Ninth Avenue.

“While we try to keep our collection as diverse as possible my personal favorite is the Park Ave as every man needs a crisp white shirt in his wardrobe. It’s constructed from long staple Egyptian cotton in a 120s/2 ply. The spill repellent technology is a plus, as you don’t have to worry about stains walking into a meeting or interview. Plus it makes for a great party trick!”

The collection’s shirts range from $105-$175, ties range from $49-$89 and suits range from $195-$1,800, all of which can be purchased here.

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