Skip to main content

TGIF Shopping: Enro Launches E-Commerce, Unleashing The New “Best Performing Shirt In The World”

Enro, the luxury shirtmakers that have been at it since 1919, are finally launching an e-commerce platform on their site.

Recommended Videos

“In a market saturated with luxury shirting, Enro separates itself by our unique performance features built into every shirt,” according to the team at Enro. “It’s the difference between buying a Lexus and buying a Tesla. We’ve seen the beautiful fabrics, unique designs, and updated fits; but what about the technology? That’s where Enro comes in. We’re revolutionizing the dress shirt industry by providing ‘The Best Performing Shirt in the World.’”

Related: Woodies: The Fastest Funded Dress Shirt in History

According to them, the biggest problem they observe in the marketplace is the preconceived notion that non-iron performance cannot co-exist with luxury. To address this, they have developed a dress shirt using superior luxury yarns with exclusive craftsmanship and finishing details.

The shirt–which they describe akin to a fully loaded luxury car–includes double-sewn button holes with no loose threads or uneven stitching, patented pucker-free technology to ensure smooth seams in shirt, collar and cuffs, as well as wrinkle-free, non-iron finishing with no creases or puckering.

Now if we’re going to to compare this to a fully loaded luxury car, surely there must be more features. Spoiler: There are. Many. The shirt additionally features patented cooling technology, a patented stain release finish keeps collar and cuffs immaculate wash after wash (reducing the formation of ‘collar ring’ and ‘cuff stains’), plus 30+ protection from UV-A and UV-B rays before and after washing without affecting color or comfort.

Best of all? No more dry cleaners. Ever. Simply toss it in the wash, throw it in the dryer, and boom, you’re ready to go.

“While the Enro man appreciates a timeless elegance,” says the team, “he knows that in today’s market you want to look tailored and successful, which our fitted shirt’s appearance delivers in or out of the boardroom.”

Enro’s shirts (and more) are available here starting as low as $79.50.

Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
SeaVees reunite with B.F. Goodrich for a historic collaboration
SeaVees, B.F. Goodrich announce historic new design
man with seavees original sneaker

Once a popular sneaker, SeaVees became a forgotten brand after being acquired by Converse in 1971 from its founder, B.F. Goodrich. After this sale, SeaVees and Converse were subject to a monopoly lawsuit, which caused the brand to shut down and cease production. Forty years later, the brand was revived by current founder Steven Tiller. Since then, SeaVees has worked to establish itself once more as a household name. SeaVees is reuniting with its founder, B.F. Goodrich, for the first time since its recreation. Goodrich for a historic collaboration celebrating the brand’s original founding and rediscovery. For this iconic partnership, SeaVees is recreating its original design to the smallest detail, which pays homage to the brand’s journey. 

SeaVees and B.F. Goodrich introduces the Founder’s Edition Yacht shoe

Read more
Engineered Garments is back with a new collab with Clarks
Clarks, Engineered Garments release three new Desert Khan
trio of new clarks x engineered garments shoes

It’s no secret that Engineered Garments has had a busy 2025. With different collaborations across the footwear world, Engineered Garments has enjoyed many releases in the last couple of weeks. In their newest partnership, the brand is teaming up with Clarks to reiterate one of their classic silhouettes. Unveiling three new looks for the release, this collaboration utilizes different materials, colors, and prints for the ultimate variety. Adding a rugged touch to the look, this collaborative design brings a tougher, street-style edge to a timeless shoe. 

Engineered Garments and Clarks Originals’ “Desert Khan”

Read more
Want to upgrade your favorite watch? Start with these smart tweaks
Transform your timepieces: The smartest $500 investments every watch lover should make
Awake eco friendly watch blue background

There’s never a need to spend more than is necessary when it comes to elevating your favorite timepieces. In fact, well-embellished vintage watches can look glorious with the right upgrades, and it may not have to be more than a great custom strap to take the aesthetic up a notch. The following are a few ways that you can maximize your favorite watches. 

A high-grade strap

Read more