Skip to main content

Super Sweet Sweatshirts by Good Measure

You know that stage of the night when you’re in the bar, the empty beer bottles are stacked up and you and your comrades get to talking about business. And there, slumped over the bar as they call last orders you hatch the million dollar idea that you’re sure is the niche everyone has been waiting for. Well that’s how the concept behind supreme separates label Good Measure was born. Except it was in an English pub. And the plan actually came into fruition.

Identified simply and a little mysteriously, as just John, Carl and Fred, the trio of beer-swilling sweatshirt freaks set out to produce the ultimate sweatshirt. They wanted to create a beautiful basic that ought to appear in every style conscious man’s wardrobe. To do that, the three blue-sky thinkers wanted to oversee each process of the production, from knitting their own fabric to the fastidiously crafted swing tags.

Related Videos

They also felt passionately that where possible, all production should be based in the UK, as a tribute to Lancashire, their stomping ground and an area formerly known as the centre of the cotton industry. After years of door knocking and planning, the first Good Measure sweatshirt, the M-21 crew neck, is now available to buy and has been very recently joined by ‘Good’ limited edition t-Shirt, which stands as the brand’s second ode to vintage US sportswear.

Every design detail of each piece has been so scrupulously pored over, that even the most OCD dresser would be forced to tip his hat. Hand dyed, sumptuous 350g loop back jersey, ribbed v neck insert, cover stitched seams, bar tacked seams for optimum strength…not bad for a late night lager chat.

Editors' Recommendations

The 10 best men’s workout shirts to help you get fit in 2023

There are multiple things to consider when purchasing new workout apparel. You want to make sure you do your due diligence beforehand. When looking for the optimal workout shirt, functionality often takes precedence over style, for most men. After all, a minimalist cotton t-shirt is ideal, but it won't look (or smell) so great after an hour-long workout, especially if your working out, outdoors. That's why, in the past decade, some of our favorite activewear brands like Lululemon, Vuori, and Under Armour have developed breathable fabrics with moisture-wicking and odor-fighting technology that are now practically must-haves for any exercise gear, especially when it comes to making high-quality shirts.

That being said, not all workout tops are created equal. When it comes to finding the right workout fit, make sure it doesn't feel too tight or baggy around your underarms, your shoulders, or across your chest, i.e., the areas you exercise most. We sifted through some of the most popular brands to select the best workout shirts that are as practical as they are fashionable. Here are our top picks for the best men's workout shirts of 2023.

Read more
St. Patrick’s Day: What to wear (without looking like a leprechaun)
Look stylish while participating in St. Patrick's Day customs

Every holiday has its own traditions and customs. And St. Patrick's Day is no different. While it is customary for people to wear green to honor the patron saint of Ireland, one of the most significant customs is that you get pinched if you forget to wear emerald, forest, sage, or lime green. Here are a few ideas on subtly keeping your style intact while protecting against the invasion of pinches the day brings.

We've rounded up our favorite gear picks from our favorite brands for this green-centric holiday. You don't have to go over the top and throw on shamrocks left and right. Subtle retro sneakers, a handsome olive green crewneck, a classic green tie ... all of these picks will work more than acceptable for a day we love to celebrate (in style and responsibly, of course).

Read more
How to tie your shoes and make any pair in your closet slip-on shoes
YouTube videos with genius ways to tie your shoes so you never have to tie them again
man tying sneakers outside

It turns out that learning to tie your shoes in Kindergarten may not have been the win you and your parents thought it was. Men’s slip-on shoes are all the rage these days. Call them ugly all you want — they’re easy to slip on when you’re in a rush and cozy to boot.

Maybe you’re a resident sneakerhead, or perhaps you simply don’t feel like splurging on a pair of designer men’s slip-on shoes. You might simply not be able to get passed the “ugly shoe” label of Birkenstocks (or the more budget-friendly dupes). Still, the ease of slip-on shoes is a massive perk.

Read more