Meerson Mutiny Chronograph is an Excellent Example of the British Bespoke Tradition

Alexandre Meerson is a man who speaks as if luxury is more of a standard than the exception. His father, a WWII refugee, escaped Nazi Berlin and arrived in Paris after the war. The older Meerson put his silversmith making skills to work, designing fine jewelry for private, top-tier clients; working with Tiffany and other notable brands; launching his first watch collection in 1966; and combining his trade and a love of fashion.

The younger Meerson would follow a similar trajectory, working for LVMH, gaining a robust education, learning the art behind crafting, and selling high-quality items at retail. In 2007, he saw a gap in the market for fine mechanical timepieces that reflect luxury branding, but at a reasonable price point — so he started his own eponymous company.

The England-based Meerson maison (French for “fashion house”) began developing a timepiece line that would incorporate everything he learned about luxury, retail, and timeless appeal into watches that blended classic style with modern functionality. After a handful of successful creations, Meerson and his team are back with the Mutiny Chronograph.

There’s inspiration from everywhere (in the Mutiny), he says. “It’s a watch that encapsulates my personal history.”

“I’m always looking to reinvent myself and continually add this sense of luxury and purpose (to my work).”

The watch follows Meerson’s bespoke — made to order — process. Most of the watch is customizable and tailored to a client’s individual needs. Patrons can modify everything from the color and polish of the 40 mm case to engravings on the back, plus more traditional options like strap variations.

“Each buyer is a new opportunity to create a personalized experience,” Meerson says.

The watch is entirely Swiss-made, including a movement with an AM-0788 caliber, a well-known and respected measure. Each Mutiny Chronograph comes with a five-year warranty. Initially, watches will be manufactured in batches of 25, but Meerson has plans to ramp up production to roughly 500 per year as a cap.

The Meerson Mutiny Chronograph starts at just over $4,950 and is available here. A $664 deposit will ensure you snag a watch in the next batch, which becomes available in October 2017.

Food & Drink

Beyond Four Loko: Why One of the Founders Now Makes Health Drinks

Eventually, everyone has to move on from Four Loko — even the co-founder.

Harrison Ford’s Indiana Jones Hat Fetches $520,000 at Auction

Information about the buyer is yet to be disclosed, but we assume they must be a huge fan of Harrison Ford. Or really like fedoras. Probably both.
Fashion & Style

Just $100 Gets You This Super-Tough and Very Cool G Shock Fitness Watch

You get Bluetooth connectivity, an all-new digital display, fitness tracking technology, and a classic G Shock look for an attractive price.
Food & Drink

Jim Beam Reveals Limited-Edition Repeal Batch Bourbon

Prohibition has been over for almost 85 years. Jim Beam is celebrating that fact with the brand's new Repeal Batch bourbon.
Fashion & Style

Make Western Wear Work for You with The Best Men’s Denim Shirts

Grab one now for the perfect piece to wear as summer turns to fall and temperatures oscillate.
Fashion & Style

Keep Your Pants On With the Best Leather Belts for Men

There's even one with a 100-year warranty.
Fashion & Style

Dive In Feet First With the Best Rubber Boots for Men

Fortify your feet with a pair of the best rubber boots and shoes. Our picks are both sensible and stylish.
Fashion & Style

The 5 Best Sneakers for Men You Can Buy Right Now

Whether you're running, walking, playing basketball, or — dare we say it — sneaking, you're probably going to find yourself inhabiting a pair.
Fashion & Style

The Best Fall Sales on Menswear and Gear This Weekend

Jackets, outdoor gear, watches, shoes — you name it, we've found a deal on it.
Fashion & Style

Boulder Denim 2.0 Are the Stretchiest, Most Comfortable Jeans You Can Buy

Yes, they really are the stretchiest. And the most comfortable.
Fashion & Style

Peak Design’s Travel Line Is the Kind of Compartmentalized Luggage Bag We love

This bag has pockets inside pockets inside pockets!
Fashion & Style

This Sweater Will Make You Think Twice About Hating Turtlenecks

When it comes to turtlenecks there are two camps and two camps only: those who love 'em and those who hate 'em.
Fashion & Style

The Best Men’s Cardigans Prove the Look Isn’t Just for Mr. Rogers

From the classic cardigan to modern print options, there's something for everyone this season.
Fashion & Style

Billy Reid Goes the Extra Mile to Make Menswear in America

The made-in-America approach has benefits for the consumer, both in matters of style and substance.