John Peabody aims to inspire with The Hand & Eye

hand eye feature hande1
For most small business entrepreneurs, having the chance to tell the story of your craft often gets lost in the shuffle of developing and maintaining your business. Focus on growing a customer base, providing quality products, and marketing your business take precedent over finding a medium to spread your message, no matter how influential it may be. For journalist John Peabody however, the passion and inspiration behind what makes every small business unique defines the framework behind his latest project, The Hand & Eye.

When John first launched The Hand & Eye nearly one year ago, he began with the simple premise of chronicling a new class of craftsmen, makers, and creative minds in hopes of celebrating their work and telling their stories. But instead of finding currently-trending individuals or businesses, he set out to find those who hadn’t yet had their stories told. Twelve months later, The Hand & Eye features an exclusive mix of entrepreneurs with skills ranging from clock making, to surfboard shaping, to hand-painted outdoor advertisements.

HandE2

Like most good ideas, the thought to create The Hand & Eye struck John at a rather odd moment; on a flight to Puerto Rico for a surfing trip. Although the idea for showcasing small businesses came at 35,000 feet, John knew he wanted to approach it in an original way and aspired to send a different kind of message. “I didn’t want it to be just about the products, but rather something to feature interesting jobs,” Peabody tells The Manual, “a way to inspire people and document fascinating stories.”

After spending just a few moments on the site, these fascinating and inspiring stories jump out with every click. A journalist since his days in college, it’s easy to see John has a knack for telling compelling and exciting stories; a knack he puts on full display with The Hand & Eye.

But for the former small business editor at Reuters, it’s his improved photography skills he feels most proud of. Not only does he acknowledge the fact that proper photography helps capture the essence of what the makers and craftsmen do, but he feels it lets him do right by them and provide their craft the justice it deserves.

HandE3

For now, The Hand & Eye mostly covers entrepreneurs on the East Coast, with most of the stories coming out of New York City and Brooklyn — where Peabody calls home. Despite New York City experiencing its own industrial and manufacturing renaissance as of late, the idea of branching out and finding more outside of the city is one of the next steps for The Hand & Eye. “I’d love to just travel and bring The Hand & Eye to places not usually covered,” John says, adding, “I’ve always been fascinated with spending a week in Detroit; there’s just so much going on there.”

In the mean time, John continues to document the rich culture of craftsmen the East Coast has to offer, and provides his followers with exceptional, awe-inspiring content. It’s hardly just one thing which allows The Hand & Eye to stand out, but rather the harmony of all the unique designers, farmers, woodworkers, and crafters he’s found along the way.

With just a year under his belt developing the triumph that is The Hand & Eye, it’s clear John’s passion for small business and penchant for writing runs deep. Color us intrigued to see what John has in store for the next twelve months.

To take a look at all of John’s featured small businesses, head on over to The Hand & Eye website.

Food & Drink

The 5 Best Craft Beer Collaborations to Drink Now

Some professional brewers take the sharing concept even farther, reaching beyond their own breweries to partner with other pros. With this simple act, competitors can become collaborators.
Living

Kickstarter, a Team of Designers, and a Determined Owner Brought the Jennings Hotel Back to Life

The Jennings Hotel is the hotel that isn’t. It doesn’t offer food service. It doesn’t have a lobby. It doesn’t have televisions. And not all of the rooms have private bathrooms.
Food & Drink

Mail-Order Meat: Where to Order Quality Meat Online

Need a cut of steak? Some pork? A few lobster tails? Skip a trip to the store and these premium delivery companies.
Travel

21 Best Travel Books to Inspire Your Next Adventure

Get out of town ... or just go to the library. Travel books simulate the sensations of sailing, sightseeing, and setting out to explore.
Fashion & Style

The Short List of the Best Men’s Workout Clothing Brands

These companies run the gamut from household names to exciting newcomers, so there’s bound to be one that’s going to be the absolute perfect fit for you and your type of workout.
Fashion & Style

The Best New Everyday Carry for Today’s Gentleman

Our favorite everyday carry gear harnesses excellent style, sharp looks, tough functionality, and plenty of durability for daily use or travel.
Fashion & Style

Timex x Todd Snyder Mid-Century Watch Stands Out By Throwing It Back

This watch is full of the Timex’s mid-century, vintage character with a few tweaks to give it modern performance.
Fashion & Style

Get Ready for Spring with Madewell’s Sidewalk Sneaker Collection

The hardest part about buying a pair of these? The wait until it's warm enough to wear them.
Fashion & Style

Put Your Office Outfit On Auto-Pilot With These Easy to Wear Workplace Essentials

Don't waste another second planning what to wear to the office. Streamline the process with a few of these office outfit style staples.
Fashion & Style

You Don’t Have to Drive an 18- Wheeler to Rock these Cool Trucker Jackets

The trucker jacket was built with hard work and the open road in mind.
Fashion & Style

7 Neo-Retro Running Shoes You Can Sport Forever

These shoes are reimagined from their '70s, '80s, and '90s classics to fit a few miles on the track and a long weekend in the city. Short-shorts not included.
Fashion & Style

Cuts Clothing Offers Comfortable and Customizable Tees for Professionals

Yes, you can wear a T-shirt to the office. You just have to do it right.
Fashion & Style

Wolverine Boots Collabs with 2 Other Michigan Brands for Limited-Edition 1000 Mile Boots

We caught up with Wolverine designer Rea Verburg to get the details on how these three legendary Michigan apparel makers came together.
Fashion & Style

Men’s Spring Style Syllabus: Fashion Trends to Try in 2019

We’ve raked through the runways to identify clothes we think you’ll love and that are on trend without being trendy.