John Peabody aims to inspire with The Hand & Eye

hand eye feature hande1
For most small business entrepreneurs, having the chance to tell the story of your craft often gets lost in the shuffle of developing and maintaining your business. Focus on growing a customer base, providing quality products, and marketing your business take precedent over finding a medium to spread your message, no matter how influential it may be. For journalist John Peabody however, the passion and inspiration behind what makes every small business unique defines the framework behind his latest project, The Hand & Eye.

When John first launched The Hand & Eye nearly one year ago, he began with the simple premise of chronicling a new class of craftsmen, makers, and creative minds in hopes of celebrating their work and telling their stories. But instead of finding currently-trending individuals or businesses, he set out to find those who hadn’t yet had their stories told. Twelve months later, The Hand & Eye features an exclusive mix of entrepreneurs with skills ranging from clock making, to surfboard shaping, to hand-painted outdoor advertisements.

HandE2

Like most good ideas, the thought to create The Hand & Eye struck John at a rather odd moment; on a flight to Puerto Rico for a surfing trip. Although the idea for showcasing small businesses came at 35,000 feet, John knew he wanted to approach it in an original way and aspired to send a different kind of message. “I didn’t want it to be just about the products, but rather something to feature interesting jobs,” Peabody tells The Manual, “a way to inspire people and document fascinating stories.”

After spending just a few moments on the site, these fascinating and inspiring stories jump out with every click. A journalist since his days in college, it’s easy to see John has a knack for telling compelling and exciting stories; a knack he puts on full display with The Hand & Eye.

But for the former small business editor at Reuters, it’s his improved photography skills he feels most proud of. Not only does he acknowledge the fact that proper photography helps capture the essence of what the makers and craftsmen do, but he feels it lets him do right by them and provide their craft the justice it deserves.

HandE3

For now, The Hand & Eye mostly covers entrepreneurs on the East Coast, with most of the stories coming out of New York City and Brooklyn — where Peabody calls home. Despite New York City experiencing its own industrial and manufacturing renaissance as of late, the idea of branching out and finding more outside of the city is one of the next steps for The Hand & Eye. “I’d love to just travel and bring The Hand & Eye to places not usually covered,” John says, adding, “I’ve always been fascinated with spending a week in Detroit; there’s just so much going on there.”

In the mean time, John continues to document the rich culture of craftsmen the East Coast has to offer, and provides his followers with exceptional, awe-inspiring content. It’s hardly just one thing which allows The Hand & Eye to stand out, but rather the harmony of all the unique designers, farmers, woodworkers, and crafters he’s found along the way.

With just a year under his belt developing the triumph that is The Hand & Eye, it’s clear John’s passion for small business and penchant for writing runs deep. Color us intrigued to see what John has in store for the next twelve months.

To take a look at all of John’s featured small businesses, head on over to The Hand & Eye website.

Food & Drink

Block 16 Brings Some of the Best of Non-Vegas Restaurants to Las Vegas

Now you don't have to blow all of your winnings in the casino to get a good meal in Vegas.
Food & Drink

The 6 Best Butcher Shops in America

From local, sustainable partnerships to homemade charcuterie and sausage, these six modern meat counters will serve you the best protein of your life.
Auto

Get Up to Speed on Motorcycle Slang with Our Comprehensive Dictionary

Like any specialty, motorcycling has its own vocabulary. This ever-expanding cheat sheet will have you sounding like a seasoned rider in no time.
Music

A Christmas Music Playlist that Doesn’t Suck (Finally)

Let's face it: A lot of holiday music is insufferable. So, we curated an up-to-date playlist of Christmas and wintertime tunes that are actually great.
Food & Drink

Celebrity Chef Marcus Samuelsson on Harlem, the Kitchen, and Kevin Love

The famed co-creator of Red Rooster dishes on being involved in a new Banana Republic campaign with the NBA star.
Fashion & Style

OB/VS Founder Kelly Dachtler on Climate-Adaptable Footwear and Changing the Shoe Game

"It's a three-in-one sneaker that converts into the ideal shoe for whatever environment you may find yourself in ... There has never been anything like it."
Fashion & Style

Travel Without the Tangle With These Tech Accessory Travel Organizers

With one of a travel organizer, you'll never have to unknot a bundle of charging cords again.
Fashion & Style

Pick Your Puffer and Grab One of the Best Men’s Down Jackets for Winter

Whether you're looking for down jackets for winter climbing or sleek puffies for your cold commute, read on.
Fashion & Style

The Best Men’s Watch Gift Guide: Save Time This Holiday Season

You better hurry, because time is running out for the 2018 holidays.
Fashion & Style

The Best Men’s Turtlenecks to Wear this Winter

These classic, protective pullovers are making a major stylistic comeback.
Fashion & Style

Winter Running Gear: Equipment to Help You Brave the Cold

An effective collection of winter running gear is a great way to increase your motivation and make running in the cold an easier feat.
Travel

Pack It Up With the 8 Best Duffle Bags

Throw out that old high school gym bag and opt for one of these damn good duffle bags.
Fashion & Style

The Best Travel Bags to Carry You Through this Holiday Season And Beyond

No, you don't need full-size luggage for quick holiday travel.
Fashion & Style

Hands Down, These Are the Best Mens’s Leather Gloves to Wear this Winter

Gone are the mitten-wearing days of your youth.