John Peabody aims to inspire with The Hand & Eye

hand eye feature hande1
For most small business entrepreneurs, having the chance to tell the story of your craft often gets lost in the shuffle of developing and maintaining your business. Focus on growing a customer base, providing quality products, and marketing your business take precedent over finding a medium to spread your message, no matter how influential it may be. For journalist John Peabody however, the passion and inspiration behind what makes every small business unique defines the framework behind his latest project, The Hand & Eye.

When John first launched The Hand & Eye nearly one year ago, he began with the simple premise of chronicling a new class of craftsmen, makers, and creative minds in hopes of celebrating their work and telling their stories. But instead of finding currently-trending individuals or businesses, he set out to find those who hadn’t yet had their stories told. Twelve months later, The Hand & Eye features an exclusive mix of entrepreneurs with skills ranging from clock making, to surfboard shaping, to hand-painted outdoor advertisements.

HandE2

Like most good ideas, the thought to create The Hand & Eye struck John at a rather odd moment; on a flight to Puerto Rico for a surfing trip. Although the idea for showcasing small businesses came at 35,000 feet, John knew he wanted to approach it in an original way and aspired to send a different kind of message. “I didn’t want it to be just about the products, but rather something to feature interesting jobs,” Peabody tells The Manual, “a way to inspire people and document fascinating stories.”

After spending just a few moments on the site, these fascinating and inspiring stories jump out with every click. A journalist since his days in college, it’s easy to see John has a knack for telling compelling and exciting stories; a knack he puts on full display with The Hand & Eye.

But for the former small business editor at Reuters, it’s his improved photography skills he feels most proud of. Not only does he acknowledge the fact that proper photography helps capture the essence of what the makers and craftsmen do, but he feels it lets him do right by them and provide their craft the justice it deserves.

HandE3

For now, The Hand & Eye mostly covers entrepreneurs on the East Coast, with most of the stories coming out of New York City and Brooklyn — where Peabody calls home. Despite New York City experiencing its own industrial and manufacturing renaissance as of late, the idea of branching out and finding more outside of the city is one of the next steps for The Hand & Eye. “I’d love to just travel and bring The Hand & Eye to places not usually covered,” John says, adding, “I’ve always been fascinated with spending a week in Detroit; there’s just so much going on there.”

In the mean time, John continues to document the rich culture of craftsmen the East Coast has to offer, and provides his followers with exceptional, awe-inspiring content. It’s hardly just one thing which allows The Hand & Eye to stand out, but rather the harmony of all the unique designers, farmers, woodworkers, and crafters he’s found along the way.

With just a year under his belt developing the triumph that is The Hand & Eye, it’s clear John’s passion for small business and penchant for writing runs deep. Color us intrigued to see what John has in store for the next twelve months.

To take a look at all of John’s featured small businesses, head on over to The Hand & Eye website.

Culture

Why Learning About Quality Cannabis Shouldn’t Strain Your Brain

Like many other craft pursuits, being a weed snob is a good thing. We talked to John Plummer, owner of Bull Run Craft Cannabis in Oregon, to learn more.
Fashion & Style

Our Favorite Sustainable Styles in Honor of Earth Day

Earth Day is a reminder to consider more than just how your clothes look or fit, but where they come from and how they're made.
Culture

Seth Rogen Proves Life Imitates Art with New Cannabis Company, Houseplant

Along with selling recreational marijuana products (bud, soft-gels, pre-rolls), the company plans to focus on cannabis advocacy and education.
Food & Drink

Blade and Bow Re-Releases Rare 22-Year-Old Kentucky Straight Bourbon

This super-rare Blade and Bow bourbon is pure whiskey porn.
Fashion & Style

7 Track Suits to Take You Way Beyond The Finish Line

Is it fashion, or no? We’ll leave that to you to decide.
Fashion & Style

The Coolest Watches We Wanted (and Wore) at Baselworld 2019

Every so often, one would jump out at us and scream, "Put me on your wrist!"
Fashion & Style

Baselworld 2019: 6 Insane Watches that Made Our Heart Skip a Beat

The crazier corners of Baselworld 2019 are where the real gems can be found.
Living

Dodge the Drizzle with the 7 Best Umbrellas of 2019

Our picks for the best umbrellas this rainy season include simple, strong travel accessories and big, beautiful, windproof protection.
Travel

5 Best Travel Clothes Brands You Can Get Away with Not Washing

These high-tech, premium pieces are comfortable, quick-drying, odor-resistant, and infinitely wearable.
Fashion & Style

6 Lightweight Men’s Dress Shoes to Wear When the Weather Is Warm

You can finally free your feet from the weight of winter boots.
Fashion & Style

You Don’t Need to Play the Game to Wear One of these Awesome Polo Shirts

You don't actually have to play polo to rock this classic style. It's an essential piece of any warm-weather wardrobe.
Fashion & Style

Grovemade’s Newest Timepiece Features a Bold Colorway and Watch Face

his handsome, rugged, and seriously cool take on an everyday watch joins the rest of the brand’s stylish timepieces.
Fashion & Style

The Gerber Fastball Knife Should Be Your New EDC Knife

There are those who carry a pocket knife and there are those who carry a Gerber.
Fashion & Style

Timex is Bringing Watch-Making Back to the U.S. with Its American Documents Collection

With Minnesota leather straps, Massachusetts-made glass, and New England-forged bronze, these watches are as American as apple pie (and maybe more so).