Greats and Marshawn Lynch have a smart sneaker for black Friday

greats beastmode 2 beastmodechukka
While some might be tempted by the long lines and crowded electronics stores on black Friday, Greats has something really special to celebrate the important shopping day, and you won’t even have to leave home to get it. The Beastmode 2.0 Chukka is the second collaboration between the direct-to-consumer shoe brand and the Seattle Seahawks’ running back Marshawn Lynch, and includes a chip for authenticating and tracking the limited edition kicks.

But let’s start with the shoes. While the shape is Greats’ standard Royale Chukka, how it’s dressed is anything but. The upper is wrapped in smooth black Italian nubuck, a classy choice that’s also surprisingly durable, a perfect fit for the wet Northwest winters. The dark shade is carried over to the Margom outsole for a clean look from top to bottom. It’s enhanced by gold patent leather on the heel tab, and in “B” on the tongues, with a full Beastmode print stamped on each heel.

Each pair of the limited edition shoes also includes a smart tag that’s built with NFC and Bluetooth LE. After receiving your pair, you can register it with the Chronicled app as your very own, add it to your digital collection, and interact with other community members who own them. It’s a novel solution to the problem of counterfeit sneakers, and uses the same technology as bitcoin to store information about the movement of pairs, maintaining the authenticity through trades or resale.

The Beast Mode 2.0 Chukka will be available direct from Greats on Black Friday at 12:00 PM Eastern time. No word on exactly how many pairs will be available, but if you want one, it would be unwise to hesitate for too long. Each pair retails for $199, and depending on how Lynch does the rest of the season, the resale price could climb even higher.

Food & Drink

Upgrade Your Kitchen Essentials with Material’s New Iconics Collection

It's time to clear out that utensil drawer in favor of something more refined.
Podcast

Beards, Booze, and Bacon: The Cocktail Party Etiquette Episode

Ever wanted to know what true cocktail party etiquette was? What about going to a cocktail bar?
Auto

The HoverSurf Hoverbike Is a Real-Life, Star Wars-Esque Speeder Bike

If you've ever wanted to fly around your local park terrorizing neighborhood soccer moms, your time has come thanks to the Hoversurf Hoverbike.
Food & Drink

Just Add Tonic: The Best Gins Under $20

Good gin doesn't have to be expensive.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Shop the Latest and Greatest from Filson’s Fall Collection

Pack it in, layer up, and dive into our favorite fall and winter style picks from an iconic Pacific Northwest-based brand.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.
Fashion & Style

The Zippo x Foundrae Luxe Capsule Collection Combines Elegance with Expertise

Spark a flame with flare with this new Zippo lighter, which has "heirloom" written all over it (and a price to match).
Fashion & Style

Bundle Up Before It’s Too Late with the Best Winter Sweaters for Men

There's no better feeling than slipping on a nice new sweater on a winter day