There are all sorts of denim heads out there but musician and producer will.i.am is taking his love of the jean to another level with his movement, EKOCYCLE.
Together with Coca-Cola, will.i.am and EKOCYCLE have joined efforts to launch this brand initiative to motivate companies and people to live more sustainably (and make it sound really cool to do so). EKOCYCLE helps identify products such as plastic bottles and aluminum cans that can be recycled into fashionable and valuable lifestyle products. Previously Adidas, the NBA, Beats by Dr. Dre and New Era have worked with the organization.
Recently EKOCYCLE paired up with Levi’s to launch a limited edition 501Ⓡ Waste<Less Jean. Made with 29 percent post consumer recycled content, and an average of eight recycled plastic bottles, these are the best damn feel good jeans you can buy. And don’t worry, it doesn’t feel like you are wearing George Jetson plastic pants; the hand feels just like your standard denim jean. The 501 has evolved physically as well. Besides the innovative fabric there are larger pockets to store smart phones as well as updated belt loops, inseams and cuffs.
Available on Levi.com and in select Levi’s® stores, the jean retails for $128. The Levi’s® Waste<Less collection was introduced last fall and has been so successful they have extended the availability of the jeans.
Besides doing your part by sporting recycled fashion, The Coca-Cola Company will make a minimum $1 million charitable contribution commitment over the next five years through this project.
This sure makes us rethink that old slogan, “Have a Coke and a Smile.”
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