Skip to main content
  1. Home
  2. Fashion & Style

(City) Surf’s Up: Saturdays Surf NYC Spring 14

Jodie Kharas
By

The design guys at Saturdays Surf NYC are no fools. Morgan Collett, Josh Rosen and Colin Tunstall have built their brand on rock solid intuition, responding to their personal wardrobe and lifestyle needs, which basically equate to our own. Each apparel collection looks and feels right with pieces that are both covetable and timeless in a ‘I jumped out of bed, picked my favourite t-shirt off my bedroom floor and left the house on a sweet ass summer day’ kind of way. Totally effortless and supremely cool.

Fortunately, the spring 2014 offering followed suite, with an array of pieces we can’t wait to slip into for summer that ride the brand’s urban surf vibe. For starters, the go-to graphical tee is omnipresent, with bold and witty variations of ‘Saturdays’, original stripe placement and original artwork on 100% cotton. The shirts are big news too – we can’t get enough of their original camo line design. The grey and white striped linen is the ultimate vacation tee.

Related Videos

The colour palette is 100% summer chill, with laundered, perfectly worn and washed out red and grey offset against camel, blue-gray and the perfect shade of navy. Ideal for catching a few waves on the subway to work, wouldn’t you say?

Related

Editors' Recommendations

Topics
An Honest Review of Untuckit and the No-Tuck Shirts for Men
untuckit no tuck shirt review

I can't remember when I started seeing ads for Untuckit — UNTUCKit (note the proper capitalization), if you're in the know. It seems the company’s glossy full-page marketing has been in every travel, lifestyle, and men’s magazine for the last decade. The brand proposition is simple: Premium button-up shirts made to be worn untucked. Since most men's dress shirts are designed to be tucked in, they often look long and sloppy when untucked. Untuckit promises to solve that problem with an entire catalog of no-tuck shirts.

To put it charitably, I initially thought the idea was silly. Why would anyone pay a premium — sometimes 200-300% more — just to wear a shorter shirt? Like the hot dog toaster before it, it seemed to me like a non-problem that didn't need solving. I wasn't alone. One needn't peer far down the rabbit hole of Untuckit reviews to find a similar sentiment. Esquire skewered the brand with the headline "Don't Waste Money on an 'Untucked' Shirt. Just Un-Tuck Your Damn Shirt." The New Yorker likewise gave it the classic, snark-filled New Yorker treatment. The Wall Street Journal protested, though largely because it just hates the concepts of untucked shirts and business casual period. The list goes on.

Read more
Can Better Clothing Change Your Outlook On Life? UpWest Says Yes
upwest brand introduction 1

Can better clothing enrich your life and give you a greater sense of calm and purpose? In short: Yes, yes it can. That’s what the team at UpWest thinks, and with an ethos that focuses on “comfort for mind, body, and spirit,” the brand just might be onto something.

The recently launched brand goes beyond just cozy fleece joggers, sherpa pullovers, and classic flannel shirts. UpWest also offers a full line of home essentials (including weighted blankets and CBD products) to complement a lifestyle that’s more laidback, more meaningful, and more purposeful. If ever you’ve savored a calm winter weekend, vinyl playing in the background, and a hot cup of coffee in hand, just picture that stylish aesthetic translated into a full line of gear for men and women. The company’s blog is packed with content to this effect, focused on nourishing your mind and body at the same time — and yes, the right clothing can help. If ever you’ve worn something unruly and uncomfortable, you know that the opposite is true, so why not go for comfort and style in equal measure?

Read more
An Honest Review of Unbound Merino, the Travel Shirt That Stays Fresh
unbound merino button down shirt

What if we told you there was a shirt you never have to wash? Could you imagine how beneficial it would be for lightening your on-the-go wardrobe baggage? On top of that, you wouldn't have to worry about giving up your travel time to do laundry.

Unbound Merino is one of the few companies that tout its theoretical never-wash ability. Since the brand recently added button-down shirts to its collection, we had to see what the hype was all about.

Read more