Catching up with Kasper Hostrup, founder of Goods

catching kasper hostrup founder goods
As the world seems a little saturated with concept stores these days, we like to think we scour the globe in search of the really good ones, just for you. Here’s a really good one. Goods launched in 2008 in one of Copenhagen’s hippest neighbourhoods, Østerbro. Since then, founder Kasper Hostrup has been refining his basement store, which now boasts it own awesome collection. We caught up with Kasper to talk exciting brands and VW wheels.

I read that you launched during the financial crisis. You must be so proud of what you’ve built?

That’s correct, it was not intentionally to start during, but it just snuck up on me like it did everybody else and the first couple of years was extremely tough. For the last couple of years business has been very good and looking back, I can say yes I’m proud.

Most of our readers are based in the US. How would you describe the store to them?

A personally curated selection of quality goods. But it is difficult to describe and that’s why we just launched a new online site in December 2014 which contains some new content oriented features. We do Q&A’s with founders and designers of the brands we work with, our own Neighbourhood guide to our area of Østerbro in Copenhagen and Customer portraits. We do this for all our online customers so that they get a better understanding of who we are and what we represent as a store. The new Spring/Summer collections and content will be online as of next week.

Goods, Copenhagen

What boxes do brands need to tick for you to stock them in store?

Design and quality are key, none without the other. I also like to see consistency in the collection as we are a quality menswear store not a fashion store.

Are there any brands you’re particularly excited about right now?

Besides Capital Goods, the two newcommers this season which both represent design and quality, but are very different – Italian brand Incotex which is part of the Slowear group and Stone Island´s Shadow Project collection.

Tell us about Capital Goods.

Capital Goods is my own brand which I make with my two partners and co-owners Hannes Wellander and Jakob Pedersen. Capital Goods is essentially an offspring of the store – We are making everything we consider to be essential and not available on the market today.

What essentials should every guy own?

A great pair of white leather tennis shoes, khaki chino´s, seersucker shirt, light nylon car coat and a white polo shirt.

What’s on your shopping list for Summer?

New tyre’s for my 1962 VW Beetle – great wine and food – ceramics from our own collaboration with a female basque Artisan named Idoia.

Grooming

Giveaway: Maintain Your Manliness with Hudson Made Grooming Products

We partnered with Hudson Made to giveaway some of the finest grooming products this side of the Mississippi.
Travel

What to Do in Mexico City: 33 Best Restaurants, Bars, Shops, and Destinations

CDMX is a vibrant metropolis filled with some of the best museums, eateries, and hotels in the world.
Food & Drink

4 Apple Cider Cocktails You Owe It To Yourself to Try this Autumn

Need a drink to relax with in front of the fire? Try one of these apple cider cocktails.
Auto

Indian (Finally) Debuts FTR 1200 Racer Built for the Street

It's steeped in Americana, bathed in technology, and delivered to those who’d rather hit a dirt oval with the force of a neutron bomb.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Shop the Latest and Greatest from Filson’s Fall Collection

Pack it in, layer up, and dive into our favorite fall and winter style picks from an iconic Pacific Northwest-based brand.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.
Fashion & Style

The Zippo x Foundrae Luxe Capsule Collection Combines Elegance with Expertise

Spark a flame with flare with this new Zippo lighter, which has "heirloom" written all over it (and a price to match).
Fashion & Style

Bundle Up Before It’s Too Late with the Best Winter Sweaters for Men

There's no better feeling than slipping on a nice new sweater on a winter day