Skip to main content

Beltology: Hitting a Sweet Spot in the Belt Market

Beltology
Image used with permission by copyright holder
We have seen it too many times – well dressed man, awful ratty old belt. Alas,  it may be time to switch it out for a belt that can stretch and give a bit after a big meal or night of drinking and that has serious style.

Beltology has created a line of belts that are more comfortable and provide an exact fit for everyone at every moment—that’s because these belts don’t have any holes. Instead the prong passes through the webbed strap at any place that feels most comfortable.

Recommended Videos

“No one has gone after the belt market in the way we are doing it,” says co-founder Andrew Heffernan. “We’ve definitely hit a sweet spot.”

He teamed up with Anna Lundberg to launch Beltology in January 2014. They noticed the men’s accessories line was exploding with growth, but there was one item being overlooked: belts.

“Every other accessory in the men’s world was growing in double digits, but the belt was flatlined with absolutely zero growth,” says Heffernan. “That triggered us to get into the belt market.”

Beltology Webbed BeltsThey have a wide variety of patterns and colors and will continue to add new designs to their website. Priced at $55 to $60 per belt, it’s an affordable way to make a fashion statement while being completely comfortable.

Sales are steady across the designs they offer, but Heffernan points to the Wall Street belt as a popular seller. It’s a play on a herringbone pattern.

“We provide a better quality product at a better price,” Heffernan says.

They’ll keep 20 to 25 belts on stock all the time and add in seasonal designs as well as limited editions based on collaborations with different designers.

Marla Milling
Former Digital Trends Contributor
Marla Hardee Milling is a full-time freelance writer living in a place often called the Paris of the South, Sante Fe of the…
Zenith’s new Defy Extreme Diver offers a bold, fresh look with a white dial
A new Zenith Diver timepiece and a new stylish dial
Zenith Defy Extreme Diver

The first modern Zenith Defy timepiece debuted at the Watches and Wonders 2024 event in April 2024, and due to its modern features, it generated a lot of hype.

To live up to its reputation, the brand added another watch to the collection, the Zenith Defy Extreme Diver, which has a stylish white dial and is popularly known as the Zenith Defy Extreme Diver.

Read more
Honor The Gift teams with LA Rams in versatile capsule
Be ready for the game or the night out with Honor The Gift x LA Rams
three men in HTG Rams collection

Los Angeles has always had a different vibe from other cities. Even if you are the kind of person who travels around the country and believes that a city is a city, they're all the same; LA is one that everyone has to admit feels different. There is a feeling that anything can happen. You could be pulled off the street as the next big star. People have flocked to that city for a century under that same dream. Of course, there is more to it than that. It is a center of fabulous fashion. It is a place of top-tier sports. It is also where good collaborations launch. The newest is from LA staples Honor The Gift and LA Rams. The latest line from the Russell Westbrook-created company sports attractive athletic wear for after-games or friendly gatherings. Here is what the founder had to say about the Honor The Gift x LA Rams collaboration.

“The collaboration between Honor the Gift and the Los Angeles Rams is so authentic," said Westbrook. "We wanted to create a collection that embodies the heart of the inner city and the connection between sports.”
Good enough for the game, stylish enough for the night

Read more
Patek Philippe reintroduces a discontinued watch — the Patek Philippe’s Ref. 5711
A new Patek Philippe's Ref. 5711 with a Maori pattern—something that's never been featured on the series before
Patek Philippe Ref. 5711

Founded in 1994, the Children Action foundation improves the lives of children through various projects funded by auction event proceeds. As a result, Patek Phillippe participates in the Children Action Gala every year by offering a high-quality watch to the foundation.

In 2024, the luxury watch brand reproduced Patek Philippe's Ref. 5711, which will be put up for auction on November 25th. Since its launch, the demand for this watch has always been high.

Read more