Skip to main content

See 70 Years of Ferrari History on Display in New York City this Weekend

If you happen to be in New York City this Columbus Day weekend — that’s October 7-8, 2017, for the record — and you happen to like classic sports cars with a combined value approximating the GDP of a handful of the world’s smaller nations, then you’re in luck. (Sorry to those of you reading this in the future. What’s it like? Teleporting a thing yet?)

This year marks the 70th anniversary of the birth of Ferrari. Founder Enzo Ferrari had established himself as a designer and builder of vehicles a few years earlier, but ’47 was the first time the iconic black-horse-on-yellow-background badge and Ferrari name graced a car; before that, he worked with a division of Alfa Romeo.

ferrari history Iconic Event
Image Courtesy of Steven John Image used with permission by copyright holder

Throughout the course of 2017, the brand has installed jaw-dropping displays of some of their finest cars all around the world. In fact, the grand tour saw Ferrari history exhibits in now fewer than 60 countries — but now it’s our turn, America. The New York City part of America, to be specific.

In the coming days, you (yes, you!) can get up close (but don’t touch!) and personal with a plethora of stunning sports cars. I had the opportunity to take a look at a few of the vehicles during a preview showing the morning of Thursday, October 5, and let me tell you, I can’t afford any of them. That little red number holding court in the center of the room? That will probably fetch around $18 million at auction.

This event, titled Driven by Emotion: Ferrari Through the Decades, is not really about buying cars, though — it’s more about appreciating art. The people who buy these classic cars go to private events and sip fine wines out of crystal hubcaps, or so I’m told. (Or so I assume, at least.) The people who simply want to appreciate immaculate craftsmanship in the form of clean lines, shimmering paint jobs, elegantly simple interiors, and thinly-veiled aggression lurking in the engine should head to one of the four New York locations to which Ferrari is inviting the public this weekend.

The events in New York City on October 7-8 are as follows. You can register here for information and updates.

Through the Decades at Rockefeller Plaza

Through the Decades will be an open-air exhibition featuring one car from each of the seven decades of Ferrari’s history. If the weather forecast holds, this is one not to miss.

ferrari history Iconic Event
Image Courtesy of Ferrari Image used with permission by copyright holder

Motorsport and Performance at Hublot Flagship Store

This is a storefront display of a handful of classic racing cars and some modern Ferrari racers as well. If you like motorsports, do stroll by.

Ferrari Today at the Ferrari New York Showroom

Stop in to see a selection of modern, front-engine, V12 sports cars and ,while you’re there, go ahead and buy one yourself; you’ll be in the right place for it!

Iconic Ferrari at RM Sotheby’s 10th Floor

Iconic Ferrari is a small, carefully curated collection of priceless classics from decades gone by. This is the location I got to visit for the preview, and goodness, these lovely cars. Also there’s a coffee and sandwich shop.

Steven John
Former Digital Trends Contributor
Steven John is a writer and journalist living just outside New York City, by way of 12 years in Los Angeles, by way of…
Maserati rounds off its 2025 Folgore lineup with an electric GranCabrio
Maserati's sports convertible goes all-electric
Maserati GranCabrio Folgore

Maserati has unveiled the final piece of its 2024 electrification puzzle in the form of the GranCabrio Folgore -- an all-electric version of its new convertible. The battery-powered roadster was unveiled as part of “Folgore Days,” a celebration of Maserati’s new electric lineup held in Italy’s motor valley. Folgore Days itself is following on from the Formula E racing weekend at Misano World Circuit -- with Maserati being the only luxury brand represented in the electric racing series.

The Trident has gone all out with its latest offering, producing what it claims is the fastest electric convertible on the market. It can do 0-60 in 2.8 seconds and is capable of hitting speeds of just over 180 miles per hour. As with many of Maserati’s sportier offerings, “Corsa Mode” is available and is the easiest way to get the most out of your electric Maserati. The vehicle produces just over 750 horsepower, though with boost, this can briefly reach around 820 horsepower. So the GranCabrio sits alongside its hard-top sibling as the most powerful vehicle Maserati currently offers.

Read more
This is what’s new with the 2025 Subaru Forester
Rather than reinvent models every few years, Subaru focuses on improving each model incrementally.
Right side profile shot of a 2025 Subaru Forester parked on a stone drive in front of a multiple story stone mansion.

Subaru introduced the sixth-generation 2025 Forester SUV in five trim levels. The sixth variant, the Forester Wilderness, remains unchanged for 2025 because Subaru redesigned the 2024 version of the more rugged, off-road trim. Like all Subaru SUVs and most sedans, the 2025 Forester trims have full-time, symmetrical all-wheel drive (AWD), four-cylinder Boxer internal combustion engines (ICEs), and continuously variable transmissions (CVTs).
Why 2025 Subaru Forester trim levels matter

Unless you already own a Subaru, and even then, discerning the changes between years is difficult. Walk on a Subaru dealership lot with new cars mixed with used models, and it's easy to mistake a 10-year-old Forester or Outback for a spanking new version. Subaru doesn't make drastic design changes. The brand's value point is based on reliability and durability, much more than attracting attention with spiffy new profiles.

Read more
The newly tuned and sharpened Audi S3: Faster, lower, and grippier
Audi continues to boost S3 ICE sedan performance
Blue 2025 Audi S3 direct front view with the car driving on a mountain road with rocks and trees on either side.

Audi has recently unveiled the 2025 Audi S3 in performance-enhanced sedan and Sportback models. Similar to the added performance features in the new and sportier Audi A3, the S3 models continue to advance the platform's power, design, and technological innovation. Set to hit dealerships in the second quarter of 2024, the 2025 Audi S3 is another step up in the luxury sports sedan category.
Why the 2025 Audi S3 performance updates matter

The 2025 updates are particularly significant because they demonstrate Audi's confidence in internal combustion engine (ICE) technology amidst a market shifting towards electrification. By enhancing the ICE capabilities of the Audi S3, Audi caters to enthusiasts of traditional high-performance engines and emphasizes the ongoing relevance and advancement of ICE technology in modern vehicles. These updates show that Audi stays in the game with ICE performance vehicles.
2025 Audi S3: upgraded power

Read more