Car ownership is shaping up to be a thing of the past. With ride-share services like Uber and Lyft launching in major cities and small towns worldwide, one day very soon, most of the world will not need — or want — to own a car. Audi on demand (note the intentional, all-lower-case lettering which is very e.e. cummings) just launched stateside, and it promises to literally bring the brand’s lineup of luxury vehicles directly to consumers.
At its most basic, Audi on demand combines the ease of an automated rental car counter with the on-demand usability of Uber. It’s designed to be equally as useful for short-stay travelers as it is for locals. Booking your Audi ride is simple. Download the free mobile app or login to the dedicated website to complete your reservation. Within two hours, an Audi concierge will deliver the vehicle and walk through all the features and need-to-knows of your new car. Then, away you go.
At its core, the service is similar to Zipcar, but what sets it apart is the quality and level of cars you can book. In total, there are 18 options. Practical renters can opt for entry-level models like the Audi A4 for simple grocery runs or to skip around town. For something a bit more useful that packs additional storage space, the Q3 is an option. For travelers eyeing a bucket list-worthy trip, Audi’s R8 supercar is also available
Many cars in the brand’s lineup already include premium features like quattro all-wheel drive and GPS navigation systems. The company also promises complimentary accessories — everything from car seats to bike racks to surf/snowboard racks. Other add-ons include Wi-Fi hotspots and unlimited mileage on select models.
Audi on demand is already available in popular cities around the world, including Singapore, Munich, Manchester (U.K.), and Hong Kong. The luxury car company’s recent expansion into San Francisco marks their first step into the U.S. market with more cities expected to follow.
No word on when this tricked-out Audi RS6 Wagon will be added to the on demand stable, but it’s still early days.