Jim Beam, who have already dipped into the “smart” technology field with their Apple Watch — the smart part about it? It allows you to have a shot glass attached to your wrist at all times — are back with JIM, a “smart” decanter that literally pours you a shot of bourbon when you want it.
JIM, the “World’s first intelligent bourbon decanter,” is voiced by seventh-generation distiller Fred Noe and lives to serve a sole purpose: pouring bourbon. As you can see in the video, you can ask it questions, but JIM won’t necessarily have the answers. Unless, of course, your question is “Can you pour me a shot of bourbon?”
“At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon,” Noe said in a statement. “For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”
In case you were questioning, yes this does seem to be an actual product and according to the website, the pre-orders will arrive by December 15.
The decanter does not come with any bourbon inside it, but even if you don’t want the regular Jim Beam, there are plenty of options available to you. There’s Booker’s Bourbon (of course), Knob Creek, and the newest Jim Beam release from Fred Noe’s son Freddie, Little Book. Nothing will stop you from filling the decanter with any of them (hell, JIM would probably appreciate it).
JIM sells for $34.95. At the moment, the pre-order is sold out, but the company says they are expecting to have more available soon. They will be available on the Jim Beam website. It should be noted, though, that the 3G capabilities, which would allow you to speak to JIM, will only last for six months. After that, the website says, it reverts back to a regular old decanter (which still isn’t the worst thing in the world).
