Skip to main content

Sake Continues Its Measured, Methodical Rise through the Spirit Ranks

Sake Fest Sake One Oregon Craft Glasses
Image used with permission by copyright holder
Walking around last week’s Saké Fest PDX in Portland, Oregon, you see why the Japanese beverage has had trickling growth in the States. The variety is daunting and it’s not an easily accessible category.

The subtle nuances between “Junmai” and “Nigori” are tough to discern for inexperienced palettes and the beautiful artwork on most of the bottles doesn’t display much information unless you can read Japanese.

However, the tradition and practice of sake hasn’t lasted millennia just out of novelty. It’s a unique category literally steeped in the values of Asian drinking culture.

the making of sake one for sake fest
Image used with permission by copyright holder

While the exact origins are disputed, one of the more prevalent theories is to date saké brewing back as far as 2,500 years when rice growing became commonplace in Japan. The earliest written records of saké are in third-century Chinese history books. They document saké drinking as a tradition while in mourning.

Fast forward a couple thousand years and saké is still brewed with the same four main ingredients: rice, water, yeast and an enzyme called koji. The process begins by hulling, polishing and removing impurities from brown rice grains. Spores of a special mold are added to the rice (after steaming) and then incubated to produce koji. That mixture is added to a yeast starter, which helps convert the rice starch into glucose. After a unique fermentation process, the new liquid is sent through a press to filter it. From there, it’s pasteurized and placed in cold storage to mature. After various filtration and aging options, the final product is done.

the making of sake one for sake fest
Image used with permission by copyright holder

Back at Saké Fest, one of the larger tasting displays is from Oregon’s own SakéOne. The Forest Grove-based company is one of the only producers on the West Coast and easily the largest in the country.

“We’re kind of on our own island,” says SakéOne President and CEO Steve Vuylsteke. The beverage industry veteran comes from a family that started one of the state’s premier wineries and he went on to manage Erath before moving over to saké eight years ago. He estimates there are 20-24 producers nationally, many “garage-sized.”

SakéOne makes three labels locally – all premium – Momokawa, a Junmai Gingo; Moonstone, a Junmai that becomes a Junmai Gingo after flavoring is added; and g, their most flavor-forward offering. They also import six sakes, making them one of the larger companies doing so.

Each grade of saké is relatively mild, but after a few tastes, one can begin to discover the nuances.

the making of sake one for sake fest
Image used with permission by copyright holder

Junmai is the simplest, made from the four main ingredients. Two more grades of Junmai are based on how much of the rice grain has been polished away. It goes all of the way to Nigori, which is unpressed, unfiltered and remains cloudy.

Vuylsteke says that beyond the varieties, many consumers are still only drinking it warm or hot when several grades are actually better cold.

“Their experience is not favorable and a lot of it is because of the lack of education about the beverage,” he says.

He adds that it’s encouraging to see new and younger drinkers get into saké. That was certainly evident at Saké Fest where many late 20- and early 30-somethings tasted their way through dozens of grades from small East Coast producers to some of Japan’s biggest.

Vuylsteke says that one of his next challenges is getting imbibers to think outside Asian cuisine when pairing sake with food.

“You can pair it with just about anything across the American cuisine landscape,” he says. “You don’t have to follow rules like in wine pairing.”

Sake Fest Sake One Oregon Craft Event
Image used with permission by copyright holder

He’ll also continue developing education to get Americans to move on from the saké bomb. He sees a climate down the road, much like tequila is today, with drinkers turning to sake as a sipping drink and not as a shooter.

“There’s going to be more intrigue,” he says.

Some of the collaborations at Saké Fest have already gone to prove that. Portland’s Burnside Brewing Co. worked with Japan’s Shonan Beer to create Sakura Gose, a sour brewed with salted Japanese cherry blossoms that’s on tap year-round. It’s a beautiful, light transition brew for those en route to the world of saké.

As American drinkers search for the exotic and undiscovered, saké will continue to grow from a niche product into one of the everyday lexicon. It will rightfully move on from a fast shooter to something to savor.

Editors' Recommendations

Geoff Nudelman
Former Digital Trends Contributor
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
Yes, you can live on a vineyard — check out these dream homes for sale
What's a cool 10 million, anyway?
Vineyard

When fantasizing about one's dream house, common players may include a sleek and modern cliff house by the sea or a tropical Hawaiian paradise complete with thatched roof and lazy, sun-bleached hammock. Perhaps a snowy mountain retreat comes to mind, fully stocked with all of the snowboarding gear one could hope for. Some may dream of making their home on an enormous yacht, having the ability to travel the world at a moment's notice. We'd also wager that high on that list for many of us would be a gorgeously romantic vineyard home nestled between the grapevines. While for many of us, these idyllic homes are but fantasies or ambitious goals, it's always fun to dip a toe into that fantasy world every now and then. Perusing real estate sites like Redfin and Zillow, clicking through photos of the homes we so crave, imagining how we'd fill the rooms and what our lives would look like in them is indeed a fun way to pass the time.

So if you, like us, share the fantasy of living on a vineyard, horseback riding through dusty rows of delicious grapes, plucking them from the vine and imagining what their wine will taste like, you may want to check out these listings. These vineyard homes are all currently on the market, just waiting for someone's fantasy to become a reality.
College Station, Texas
Price: $1,250,000

Read more
How to cook salmon: A complete beginner’s guide
Have you tried salmon en papillote?
Raw salmon on plate

When it comes to seafood, Americans can't seem to get enough salmon. We love this beautiful fish for its heart-healthy omega-3 fatty acids, its culinary versatility, its gorgeous flavor, and its stunning hue. Salmon is a regular weekly staple in many homes, and for good reason. This multitalented little beauty shines in just about any preparation, be it baked, broiled, steamed, poached, seared, or grilled. So, if you've only ever explored just one or two of these delicious methods for cooking salmon, it's time to up your game and try out a new preparation. You may just find a new favorite.
Shopping for salmon

When shopping for salmon, there are a few basic guidelines to keep in mind that will help to ensure you end up with the freshest, most flavorful filet possible.

Read more
How a Michelin-starred sushi chef crafts omakase to go
For $60 a box, Jōji Box in New York is making high-quality sushi for takeout.
Joji box sushi on black table.

The omakase box at Jōji Box. Hunter Lu / The Manual
If you're a fan of high-level omakase sushi and Japanese cuisine but looking for that experience in the comfort of home, Jōji Box in New York City might be the answer you've been looking for. The grab-and-go (or delivery) operation of one Michelin Star Jōji, Jōji Box is all about high-quality sushi delivery at a reasonable price. Located in Midtown's One Vanderbilt building and the iconic Grand Central Terminal, Jōji Box (conveniently situated next to Jōji itself) is a sushi experience worth investigating.
We spoke with George Ruan, one of the three partners and chefs at Joji and Joji Box, to learn about the operation and what it takes to make Michelin-star quality sushi to go.

How Michelin-starred sushi is made for takeout
The ingredients at Jōji. Jōji

Read more