Grooming Alert: Portland General Store

portland general store offers natural grooming products whiskey
These days, smaller and local is better, and grooming lines are starting to follow that whole ethos. One such company is Portland General Store, which was founded by Lisa Brodar and Troy Tyler in 2007, and produces all-natural, small-batch products in Portland, Maine. Here they discuss how they came up with the idea for Portland General Store and what products you should try.

How did Portland General Store come about?

We moved from New York to Maine and brought a fresh approach from outside the cosmetics industry and began crafting products, by hand, in small batches. We drew inspiration from vintage, all-natural recipes and an interest in sustainable living. We use only the highest quality all-natural ingredients, and support our local Maine farmers and artisans by sourcing locally whenever possible.

Why is it so important to you that everything is all natural and hand crafted?

As much as we think it is important what a person consumes, what we put on our skin is equally important as ingredients are absorbed into the body. We also believe less is more — bathing less and bathing well. Use a more natural, sometimes more expensive product, but don’t use it as often. One will notice, when using ingredients derived from nature like Portland General Store products, that their skin and hair become more balanced — they don’t need to wash as often or use products with detergent in them. Harsher products act like a drug, depleting the skin and hair of its natural oil releasing capabilities, for example, until one is craving “the drug” to feel clean, and then they cycle starts all over again. We also don’t believe in harming nature or animals, and most of our products are vegan and grown sustainably.

Where do you source the ingredients for your products?

We source ingredients from all over the world. While the idea of only using ingredients from Maine is interesting to us, and would provide a fun challenge, we do believe in utilizing what is available if it means the highest quality ingredient(s) come from afar. That said, we are more and more sourcing locally when possible — our bottles are etched by a local artisan, our dopp kits are produced by a local bag maker. We also have plans to grow many plants, including medicinal, and raise honeybees this spring, and may have some limited quantity products made of completely local ingredients available in the future!

Some of your products seem to be inspired by items you wouldn’t normally connect to grooming lines, like whiskey, tobacco, and cigar boxes. Where do you find inspiration for your products?

Our first scent ever was named “Whiskey”, as the process was very much like making small batch whiskey, and the scent turned out to be complex and spicy like a whiskey. As our line is made from simple ingredients and made in America, we loved the idea of using straight forward, all American and masculine names for the products. Being the leading all-natural skincare line for men and not knowing if men would catch on, we felt that the names and packaging had to be manly and beautiful. We use wine quality paper labels and amber glass bottles.

Describe the guy who uses Portland General Store’s products.

He cares about grooming, fashion, probably lives in a city and has or dreams of having a cabin, homestead, or farm. He’s a CSA member and supports local farmer’s. He spends money on higher quality goods, products made by hand or made in America. He is a well made man.

What are the best selling products and why?

Whiskey Aftershave Splash is one of our first, and to this day, best selling product. It smells good, looks good, and feels good. And it is a great value.

If someone wanted to try out the Portland General Store line, what do you suggest?

To be the true PGS Man:

Whiskey Shaving Puck & Mug for the traditionalist
Racer Shave Cream or Alpine Jelly for the quick shaver
Whiskey Aftershave Splash
Victory Moisturizer
Wood Hand Cream
Thick Shampoo
Whiskey Cologne

For more information, visit portlandgeneralstore.comOrder $40 or more at  and shipping is free with code FREESHIP!

Grooming

Hawthorne Grooming Brand Uses an Algorithm to Make Your Own Customized Grooming Essentials

We went through the process from start to finish to get a feel for the customization system.
Food & Drink

8 Rum Cream Liqueurs You Need to Know (That Aren’t RumChata)

Rum cream can be a transformative and distinctive force in tropical cocktails, from Jamaican classics to Brazilian coconut flavors to your standard horchata-inspired fare.
Fashion & Style

Wolverine Boots Collabs with 2 Other Michigan Brands for Limited-Edition 1000 Mile Boots

We caught up with Wolverine designer Rea Verburg to get the details on how these three legendary Michigan apparel makers came together.
Culture

Honor Presidents’ Day with Some Grooming Tips Inspired by Presidents Past

We've paired up some of our favorite former leaders with a few grooming products we know they would've loved.
Living

The Best Mattresses for Side-Sleepers Who Need Support

Do you sleep on your side? You may need a mattress designed with you in mind.
Grooming

Super Dry Winter Skin Got You Itching? You Need a Healing Salve or Balm

Winter wreaks havoc on your skin, and sometimes a normal lotion just won't do. In that case, you need a healing salve.
Grooming

Duke Cannon Offers Manly Grooming Products You Can Feel Awesome About Using

Duke Cannon's Big Ass Brick of Soap is directly modeled after those issued to American GIs during the Korean War.
Grooming

8 Ways to Calm Stress-Related Skin Irritation, According to an Expert

We chatted with skincare expert, Sarah Kugelman of Skyn Iceland, about how guys can handle an unexpected bout of ugly.
Grooming

12 Ingrown Hair Treatments to Prevent and Eliminate Unsightly Blemishes

Ingrown hairs, although harmless, can be itchy, annoying. Get that clean, 007 chin on lock.
Grooming

Maximize Your Tub Time With These Kick-Ass Shower Accessories

Shower accessories like soothing towels, waterproof speakers, and spa-like features can seriously enhance your bathing experience.
Grooming

Your Feet Are Gross. Fix Them with an At-Home Pedicure You Do Yourself

This is the kind of thing we prefer to handle at home, thank you very much. Here are some tools of the trade.
Grooming

Warm Up Your Whiskers this Winter with a Hot Oil Beard Treatment

Even your beard can get the winter blues. Warm those whiskers up with a hot beard oil treatment.
Grooming

The 7 Most Popular Beard Styles You Should Grow in 2019

Sure, clean shaven is fun, but sometimes you’ve just gotta let it all grow out and trust your whiskers to guide the way.
Grooming

Massage For Men: What You Need to Know Before You Book Your First Appointment

If you’re actively involved in any kind of sport or work out on a regular basis, a good massage soothes and relaxes muscles that are tight, ease soreness from injury, and even help in recovery.