Skip to main content

Smell Like a Sea Captain (in a Good Way) with the Old Spice 80th Anniversary Capsule Collection

Have you ever noticed that certain smells conjure up very specific memories? They do! In fact, behavioral studies show that your olfactory sense can trigger vivid emotions and past experiences. Which explains why, when it comes to men’s fragrances, Old Spice has been passed down through the years. Now celebrating its 80th anniversary, the same spicy fragrance your Grandpa wore is back with a fresh whiff of citrus, wood, and musk for a new generation. For a limited time, you can walk down memory lane with this capsule collection offering antiperspirants, deodorants, and body washes. We caught up with Old Spice product development scientist, Jaime Stahl for old time’s sake.

Image used with permission by copyright holder

How do you think Old Spice became the quintessential men’s fragrance? 

Recommended Videos

No matter what corner of the world you’re in, I bet you’ve heard about (and smelled) Old Spice. It’s a longtime favorite thanks to its signature scent and famous buoy bottle, making it a guy-favorite for generations. Many may not know that Old Spice actually started as a woman’s fragrance! Building off of this initial popularity, Old Spice for Men was introduced in 1938 by adding notes of citrus, spicy clove, and creamy woods to the mix. The scent is truly a timeless classic and centerpiece for the brand and loved by men (and women) of all ages.

Are there any modern-day designer colognes that remind you of the original Old Spice?

Old Spice Original is pretty one-of-a-kind and really remains untouched by fine fragrance houses as an iconic American scent. Perhaps most connected to designer colognes is the launch of our new Old Spice Red Collection of premium scents that are actually inspired by fine fragrances … just without the fancy price tags. Guys can find the Red Collection line-up in the grooming aisle, including the anchor scent Captain. We just couldn’t help ourselves and had to give the nod to our nautical history!

How are today’s Old Spice fragrances different than the original scent? 

To many, Old Spice Original offers classic masculinity in a bottle. We’ve continued to evolve over the years by tapping the latest trends from all over the globe. On top of that, we’re super lucky to work with some of the world’s leading perfumers at [Procter & Gamble], whose expertise really comes through in our wide variety of scent offerings. From a clean, crisp, and watery scent experience featured in our new Captain scent to a scent that exudes confidence like top-selling Swagger, we truly have guys covered!

Tell us about the 80th Anniversary Capsule Collection? 

Old Spice has been helping guys navigate the seas of manhood for 80 years and we couldn’t think of a better way to celebrate this milestone with our fans than releasing a limited edition Old Spice 80th Anniversary Capsule Collection. Featuring antiperspirants, deodorants, and body washes, the collection embraces our 80-year heritage of clean and crisp scents, with watery and citrus notes that are complemented by a rich base of wood and musk. Get it before it’s gone!

And now that you know more about the origins of Old Spice, take a look at these other old-school grooming products. You’ll be channeling your father (or grandfather) in no time.

Jennifer Ryan Jones
Former Former Digital Trends Contributor, The Manual
Jennifer Ryan Jones is a fashion and grooming expert who contributed regularly to The Manual and AskMen.com. Her past…
Topics
The anti-aging ingredient experts are watching — and it’s not retinol
Man putting skincare facial treatment cream on face. Anti-aging skin care product. Male beauty morning routine at home lifestyle. Guy looking in bathroom mirror applying moisturizer under eyes.

Everywhere you turn, skincare products feature a new trending ingredient, promising the same anti-aging benefits. Though many of these benefits are merely marketing claims, Auro Skincare's latest trending ingredient is supported by science. "G", Auro Skincare's latest antioxidant serum, is powered by glutathione, a master antioxidant clinically proven to improve the appearance of fine lines, wrinkles, and skin tone in just a week.

But what exactly is glutathione, and what makes this secret antioxidant work in skincare? Here's what founder, Dr. Nayan Patel, PharmD, shared about this exciting new ingredient in antioxidant skincare. Dr. Patel is an internationally recognized expert, consultant, and lecturer on the Master Antioxidant Glutathione and has traveled the world educating practitioners and pharmacists on advanced biochemistry and anti-aging science. 

Read more
Acqua di Parma releases the ultimate men’s fragrance for the summer
Acqua di Parma releases new Italian reserve collection
dark blue acqua di parma bottle in front of colorful background

Even if you aren’t planning to jet off to Capri or Amalfi, there’s still another way you can add some Italian summer flair to the season. For Acqua di Parma, invoking Italian scents is an everyday act, but their newest fragrance collection takes this to another level. Playing off three familiar fragrances, the brand has enriched the scents to unveil its new Blu Mediterranea La Riserva collection. Released in a decadent dark blue shade, this collection stands out from the brand’s traditional lineup with a subtle tone switch. The perfect unisex fragrances for the season, Acqua di Parma transports everyone to the Italian coast with plenty of style. 

Exploring Italy with Acqua di Parma’s Blu Mediterranea La Riserva

Read more
How to trim a beard the right way — from stubble to full-on lumberjack
Choose the right beard, get the right tools, and master these techniques for a great look
Beard trimming

At first glance, how to trim a beard seems like an easy problem to solve. I have first-hand experience with this, as my beard grew out evenly when I decided to sprout one. Even better, it came in with a reddish color that complemented my long face and Scotch-Irish ancestry on my father’s side. The basic color and uniformity made it easy to overlook the inevitable mistakes I made, so the toughest task was reminding myself to trim every other day. Otherwise, I would grow a small beard forest that was tough to handle.
For many men, though, it’s not so simple. That’s especially true for beard novices and for those men whose beards serve up some surprises. When that happens, trimming becomes a tougher task, so a brief tactical review is a solid idea.

Choose the right beard type, then get a trimmer

Read more