The Foreo Issa Toothbrush: A New Way to Fight Cavities

Foreo Issa Toothbrush
There’s no doubt that the Swedes are apt at design. After all, they did bring us Ikea, Urbanears, and Acne Studios. Now there’s another thing that’s designed in Sweden and carries all the marks of Swedish design: The Foreo Issa toothbrush. It’s sleek, minimal, ergonomic and nothing like you’d imagine a toothbrush should be. It’s also electric and made of silicone. The Issa claims to whiten and brighten your teeth while gently massaging your gums. Do you have sensitive teeth? That’s not a problem either.

foreo issa toothbrush

You’re probably wondering how the Foreo Issa toothbrush works. It directs Sonic Pulse Technology — 11,000 high-intensity pulsations per minute, to create micro sweeps — to break up and remove plaque, which as you well know, prevents pesky cavities and those awful dentist visits where they drill, prod, and poke at your mouth. It also works to get rid of unsightly stains. Silicone bristles, while strange feeling at first, help to gently massage the gums and counter gum recession and tooth enamel damage. They also are more hygienic than conventional toothbrushes because the quick-drying, non-porous silicone resists bacteria buildup. That means 10,000 times less bacteria buildup. There’s also a built-in timer so you that you know you’re brushing your teeth just the right amount of time.

If you feel uncomfortable about using a toothbrush made of silicone, there’s also the Foreo Issa Hybrid. Along with silicone bristles, it also has bristles made of PBT Polymer for a more vigorous-feeling clean.

One full charge lasts up to 365 uses. It’s also compact enough that you can pop it in your suitcase or carryon and bring it with you wherever you go. Wondering how this toothbrush works? It’s just like a normal toothbrush. Simply put on toothpaste, turn it on, brush all over your teeth and gums for two minutes, and you’re ready for the world!

The Foreo Issa Toothbrush, $199 at


It’s National Men’s Grooming Day: Celebrate With Some of Our Favorite Grooming Goods and Gear

While it might be a made-up holiday, National Men's Grooming Day does draw attention to an often maligned or entirely ignored subject: men's grooming.
Food & Drink

Dancing With the Green Fairy: 10 Absinthes to Try Right Now

Whatever you’re looking for in an absinthe, these ten spirits are a great place to start expanding your knowledge (and palate)!
Food & Drink

The New Little Book Whiskey Release is a True Winner that Won’t Last Long

Little Book Chapter 2 is a blend of Kentucky rye and extra-aged Canadian whiskies and it does not disappoint.

The Complete Guide to Kitchen Knives and Their Uses

You could be missing out on the perfect utensil for making sushi, slicing ribs, or creating radish roses and not even know it.

Wise Men’s Grooming Is Doing Things Differently, and Better

The brand is also making a low environmental impact.

Aesop’s New Mouthcare Duo Keeps Your Teeth Healthy with Effective and Tasty Formulas

By combining effective essential oils with mouthwatering taste, this duo has everything to keep your grill clean and pristine No B.S. — just pure oral hygiene.

The Best Shaving Creams for the Closest Shave Possible

The best shaving cream will leave your skin feeling smooth, hydrated, and (dare we say) pampered.

The Best Aftershave Balms to Soothe Your Irritated Skin

Finding your personal aftershave balm is definitely a worthwhile process.

The Best Natural Deodorants for Men That Actually Work

That long list of chemicals on the back of your deodorant freaking you out a little bit? Try one of these and sweat a little easier.

The Best Beard Oils Reviewed for the Modern Man

Dry and itchy beard? Get yourself one of the best beard oils. Your whiskers will welcome it.

The Best Beard Trimmers to Tame Your Wild Whiskers

To help you find the right tool for your facial hair, we put together this list of the best beard trimmers.

Lose the Liquid with the Best-Smelling Solid Colognes

Rub a finger into the pot, dab some of the cologne on pulse points (like the wrist and neck), and enjoy

The Ultimate Guide on How to Shape a Beard

Whip your whiskers into shape with these at-home tips.