Skip to main content
  1. Home
  2. Food & Drink

Strong Women in Your Hand: New Old Milwaukee Labels Feature Retro Pin-Up Girls

By

old milwaukee
Image used with permission by copyright holder
No matter how tried and true a product may be, every once in a while it’s going to need a little bit of freshening up—a facelift, if you will. In the case of Old Milwaukee, which has been brewed since 1849, decided to go for a visual renewal by simply putting on a beautiful face. Starting this month, the iconic brand is rolling out their Pin-Up label series, featuring beautiful women and never has a can of beer looked so beautiful.

The first in the series, “Stars and Stripes,” hearkens back to World War II-era beauties and has the power to make even the most battle-weary soldiers raise a salute. The next pin-up in the series—which will be unveiled in September—will give a nod to the the outdoors, and more specifically, hunting.

Image used with permission by copyright holder

The Pin-Up Series will run on all Old Milwaukee Lager, Old Milwaukee Light, and Old Milwaukee N.A. packaging and will be available at retailers, bars, and restaurants nationwide. New designs will be released on larger format packages of Old Milwaukee and Old Milwaukee Lite every four months, while “Stars and Stripes” will be a permanent addition on smaller packages and single-serve cans. 

Image used with permission by copyright holder

According to Brand Manager Heather Rodman, the series honors female doers and disruptors who have left a legacy that continues to inspire today. “The new look embraces the heritage of the brand while paying respect to the strong women that made pin-up culture in America something to be proud of,” she said in a statement.

Topics
Sam Slaughter
Sam Slaughter
Former Digital Trends Contributor
Sam Slaughter was the Food and Drink Editor for The Manual. Born and raised in New Jersey, he’s called the South home for…
How to make Frosé for a heat wave cool off
Your guide to making this staple summer drink
Bar Primi Frose

It's hot out there, people. And one of the absolute best ways to cool off is by way of a great frozen cocktail. So, let us introduce you to the pink wine-inspired Frosé, an ideal drink for the next heat wave.

But first, a little history. The Frosé was allegedly born at Bar Primi in NYC. The drink is very much as advertised, a rosé wine-centric frozen cocktail (hence, the name). The Italian joint's general manager, Justin Sievers, came up with the drink, treating guests to an ice-cold pink concoction that's all the better during the middle of summer.
How to make Frosé

Read more
Dry aged steak: Everything you need to know
Just like wine and cheese, steak just gets better with age.
Dry aged steak

 

If you're anything like us, one of your go-to happy places is likely a dark and moody gourmet steakhouse, complete with mustachio'd barkeeps and their impressive list of extravagant steak and bourbon pairings. If this is a scene that sounds familiar to you, you probably know a little something about dry-aged steaks. Until just recently, these incredible pieces of meat were only available in upscale steakhouses, very high-end grocers, and specialty butcheries. Thanks to the passage of time and whispers of praise, however, word eventually got out about how incredible dry-aged steaks are, and now they're much more widely accessible online and even at some mid-level grocery stores.

Read more
Fat Tire teams up with skatewear brand Vans for its summer packaging
It's also creating a pair of Fat Tire branded Vans slip-ons
fat tire vans collab social tool with hands 0486 jpg

One of the OGs of the U.S. craft beer scene, Fat Tire, is teaming up with skateboard brand Vans to create new summer packaging for its beer and a range of merch including some branded Vans slip-ons. Known originally for its amber ale which has been reformulated (somewhat contentiously) over the years, Fat Tire is one of the important brands in craft beer history and has recently pushed for a more sustainable approach to its beer brewing.

The brand is partnering with Vans to use its iconic checkboard pattern, known as "Off the Wall" on cans of its ale for the summer. The merch collection being released alongside the limited edition packaging includes hats, shirts, a cooler, and most enticingly, a pair of slip-ons that have the Fat Tire logo and slogan on the back of the heel.

Read more