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TGIF Shopping: Q&A With J.Hilburn Founder Veeral Rathod

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In 2007, Veeral Rathod, CEO and co-founder of J.Hilburn, successfully pivoted from a career in mergers and acquisitions analysis on Wall Street and decided to create a custom shirt business, J.Hilburn.

Related: How to Remove Sweat Stains from Dress Shirts

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Veeral RathodIn the eight years since its debut, the company has grown beyond custom shirting to include selling custom and ready-to-wear clothing and accessories for men through a combined direct sales and e-commerce business model.

Rathod credits coming at the business from the shoes of the consumer as one of the reasons his company has continued to grow. “Early on, I noticed European professional attire was expensive and being a 20-something guy, I couldn’t spend thousands of dollars on a Zegna suit or an Armani suit.” So Rathod decided to eliminate the middleman, building a direct-to-consumer supply chain.

“Men want to look better but lack a combination of the education and the time to be able to do it,” he explains. “When men don’t understand a product it’s all about price, but when you can tell a story around a product and articulate the benefits, the value, and why they need this, men open up their wallets and it becomes ‘can they afford this?’”

To that end, J.Hilburn offers made-to-measure suits starting at $605 as well as a slew of affordable ready-to-wear items such as jersey cotton polos (currently on sale for $41), pocket squares (starting at $39), and socks (as low as $12.50).

Asked about one simple fix every guy can make in terms of his style: “I’m simple: a great fitting, perfectly styled white, high-quality oxford. I like to do the stitching inside the buttons in navy that way I can wear it under a suit and the tie will hide the buttons or take my tie off and it adds a touch of flair so that your white shirt looks better than everyone else’s in the room.”

Check out everything J.Hilburn has to offer by visiting their website.

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
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