Skip to main content

Persol Launches The New Icons Collection

Image used with permission by copyright holder

Persol. You might not know the Italian luxury eyewear brand’s name by heart, but you’d certainly recognize its styles. Timeless, sophisticated and streamlined in that midcentury modern way, Persol sunglasses, particularly from the 1950 and 60s, had as much of that continental, je ne sais quoi quality about them as that sporty elegance channeled by the likes of Steve McQueen, who wore Persol’s 649 shades in “The Thomas Crown Affair” and turned it into one of the most desirable frames of all times. Even today vintage eyewear die-hards continue to seek out the iconic 649 and the 714, the first sunglass that could be folded in four to fit inside the breast pocket of a suit jacket.

PO3105S_Vert_350Thankfully, Persol continues to make these great shades, but what’s more, Persol is now offering updated versions of both, each lighter and sleeker in sunglass and now optic variations. It’s also reissuing the Cellor, first introduced in 1955 and named after its celluloid and gold tinted metal design. The new Cellor comes in sunglass and optic versions blending exclusive acetates in vintage colors and laser-engraved metals such as “Caffe” with green polarized lenses and a gold-colored bridge, “Terra di Siena” with green lenses and a gunmetal bridge, “Tabacco Virginia” with brown polarized lenses and a silver-colored bridge, and “Nero” with green and green polarized lenses with a silver-colored bridge. Each features Persol’s trademark mini supreme arrow on the temples and its “Meflecto” flex system, which allows glasses to adapt to any face shape.

In a fitting tribute to the series, Persol’s new campaign features the renowned photographer, music video director and filmmaker Stéphane Sednaoui (above). Comprising three self-portraits of the artist wearing the new Icons Collection, the campaign channels Persol’s philosophy of individual expression. Unveiling the campaign alongside his latest film project titled “Clues” in New York City recently, Sednaoui praised the brand’s uber cool collaborative approach, but later laughed, “I definitely like to be on the other side of the camera.”

Tim Yap
Former Digital Trends Contributor
Contributing writer Tim Yap was born in Kuala Lumpur and lived in Hong Kong, Singapore, Vancouver and Toronto prior to moving…
Swatch, Tate partner for watch collection that literally puts art on your wrist
Swatch x Tate Gallery collaboration inspired by paintings
Swatch x Tate collaboration watches

Swatch, renowned for its quirky designs and commitment to self-expression, has joined forces with the prestigious Tate galleries to create an extraordinary collection of Swatch watches that blur the lines between art and utility. The Swatch x Tate Gallery Collection isn't simply a collaboration but a celebration of creativity, individuality, and the appeal of wearable art.

Each Swatch watch is dedicated to the artwork of its respective artist. From Turner's Scarlet Sunset to Bourgeois's Spirals, every watch tells a unique story. Whether you're drawn to the whimsical charm of Marc Chagall or the bold simplicity of Fernand Léger, there's a watch in this collection to suit every taste and personality. This partnership further cements Swatch's position as a brand that bridges the gap between art and simple timekeeping with bold designs and vibrant colors.
The Swatch x Tate Gallery Collection: Wearable art

Read more
78 pairs of Gucci sneakers just had their prices slashed
A man wearing the Ace tennis sneakers.

The spring and summer months are the perfect time to upgrade your sneaker collection. With fresh styles and lightweight materials, sneakers are the best shoes for the warmer months for everyday wear, traveling or simply hanging out at a bar. Sneakers are now more popular than ever with men wearing them in both casual and formal situations. Here is a definitive guide to wearing a suit with sneakers if you want to combine a luxury look with a fresh new pair of kicks.

Right now, you can shop more than 70 pairs of Gucci sneakers on sale at Gilt. You can get up to $275 dollars off casual and fashion sneakers from this coveted brand in a mix of colors, styles and materials. Click the button below to start browsing these designer sneakers before time runs out.

Read more
Citizen celebrates 100th anniversary with throwback limited edition pocket watch
Citizen debuts 100th anniversary pocket watch
Citizen 100th anniversary pocket watch

Citizen watches have a legacy that spans a century, with a name that evokes reverence, innovation, and enduring quality. Now, in a momentous celebration of its 100th anniversary, Citizen unveils a breathtaking homage to their inaugural masterpiece: the Special Limited Edition Pocket Watch. That's right, a pocket watch for men. Since the success of Peaky Blinders and peak Thomas Shelby fame, pocket watches have garnered a somewhat cult following and Citizen has jumped on that bandwagon with a celebratory timepiece of their own.
Citizen watches: A brief history

In 1868, Japan underwent a significant transformation as the Edo period concluded, marking the end of samurai dominance. The dawn of the Meiji era saw Japan embrace modernization and industrial growth until 1912. By the 1920s, the widespread adoption of imported pocket watches reflected Japan's burgeoning participation in global trade.

Read more