Where Rock and Roll and the beach collide, you will find Hurley and Fender. On October 3, the two iconic brands amped things up for the holidays with the release of their new collaborative effort, which combines two of Southern California’s most traditional lifestyles. Fender is a world leader in manufacturing music instruments, while Hurley is a front runner in the global surf wear market. With patterns paying homage to Fender’s recognizable tweed print from the mid-fifties, the capsule collection is an ode to the surfing and Rock and Roll cultures of that time.
“The launch of the Hurley x Fender capsule collection combines almost 90 years of history dedicated to Southern California’s rich surf and music culture,” said Evan Jones, Chief Marketing Officer, Fender Musical Instruments Corporation. “We are excited to partner with a brand that shares the same core values as Fender and look forward to bringing that quality and craftsmanship to life.”
The Hurley X Fender collection is composed of seven stellar pieces, from board-shorts and short sleeves for the local audience, to Dri-fit flannels and beanies for those with harsh winters. Each design was curated to represent and highlight the cultures from which both companies were conceived. The project also allows Hurley to tip their hat, if you will, to the influence music has had on its branding.
Detailing on the merchandise mixes a bit of nostalgia with simplistic modern styles of patches and graphics. The tweed pattern, which is featured on the Fender flannel, was a tell tale sign for tough and durable luggage in the fifties and, in fact, was so good that Fender pioneered the use of the material to protect musician’s fragile instruments and equipment. For those of us who enjoy the eclectic atmosphere of hearing live music, we thank you.
These bad boys offer Hurley’s signature foil branding and metallic embroidery. The shorts also boast an EZ fly closure for a more secure fit. Nobody likes swim gear that is too big or too small.
Fender Tee ($28 US)
A simple but flavorful premium tee made of 100% cotton which features iconic Hurley and Fender logos and is available in black or white. Or, you can sport one of the highlights in the collection, the white SRFGTR style tee with the famous guitar playing surfer.
Fender Irregular Dye Tee ($35 US)
This soft cotton tee features legendary Fender Stratocaster® guitar body shape and is built for a body-fitting style of comfort.
Fender Zip ($85 US)
A personal favorite of mine, the zip-up hoodie comes with a durable, water resistant coating. The inner part of the jacket is made of fleece with Sherpa lining maintaining a lightweight feel that still manages to retain plenty of heat.
Dri-FIT Fender Flannel ($78 US)
Hurley is owned by Nike, after all. So it only makes sense for their long sleeve flannel to be composed of Nike’s Dri-Fit technology, right? The two-flap chest pocket flannel is doused in tweed print and will certainly make for a great casual wear.
Fender Trucker Hat ($30 US)
The snapback trucker hat is made of Nike’s Aerobill technology, making for a breathable, light, and snug fit for those days out at the beach or up on the mountain.
Fender Beanie ($22 US)
Another highlight for the holidays, the cuffed or slouched options for wearing this beanie offers versatility and comfort. No matter how you like to wear your beanie, this knit head heater doesn’t discriminate.
You can find all these limited edition items from the Hurley X Fender collection at select specialty stores and online at hurley.com
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