Subscribe to Five Four Club and Receive a Curated Box of Style Each Month

Five Four Club
Have you ever wanted to revamp your wardrobe so that you look more stylish than basic, but lacked the time, and didn’t want to put too much money or effort into it?

Dee Murthy and Andreas Izquieta came up with Five Four Club, a monthly subscription service that caters to your style. Simply sign up and pay $60 each month and receive a box with three curated items, depending on the questionnaire you fill out. Whether your style is fashion forward, classic, casual — or a mix of all three — Five Four will have something to your liking. The company has collaborated with menswear designers like Mark McNairy and recently teamed up with United Arrows & Sons creative director  POGGYTHEMAN. The Manual quizzed Murthy and Izquieta about Five Four, who it benefits, and why you should sign up.

Why did you create Five Four Club?

Izquieta: We created five four in 2002 when we were seniors in college. At the time, we wanted to change how men dressed in America. We didn’t know how or what that meant from a business perspective, but that always was the underlying mission. I’m someone that always took pride in my personal style and saw dressing up as a boost of confidence. Little did we know, but 15 years later that’s exactly what we do vis-à-vis the Five Four Club.

five four club

Describe your target market.

Murthy: Our target market is primarily 25-35, with the average age being 28. However we’ve seen our customers range from all ages of 18-65, and we’ve seen our new brands, New Republic by Mark Mcnairy, and Grand Athletic Club, attract a wide customer base from these age ranges who have become fans of the brand because of our offering.

Tell me about the POGGYTHEMAN collaboration.

Izquieta: With Five Four, we are always looking to introduce excitement to our club members. We’ve done some amazing collaborations In the past with Robert Geller and Mark Mcnairy, and we felt that Poggy from United Arrows was the great next collaboration to launch for our members. Japan generally sets the trend for men’s casual fashion globally (in my opinion), and who better to partner up with that the man himself is leading that charge.

Why will men benefit from Five Four?

Murthy: Five Four is great for the modern guy. In today’s world, we find ourselves inundated with options to shop and it’s a frustrating experience. There’s still friction points in the shopping process. We’ve been in the fashion business for 15 years and saw, 5-6 years back, all these pain points when we had three retail stores in LA. The element of removing choice was a crazy thought to people, but we thought it was obvious for men. The Five Four man takes pride in his personal style, yet may not have the time or desire to shop. Our curation vis-a-vis the Five Four club, recommendation of products on our shop, and complimentary brands that we have launched, make it easy for them to shop.

curated men's subscription boxWhat brands can consumers expect?

Izquieta: The Five Four Group (parent company of Five Four) sees many opportunities in men’s fashion. We actually think today there’s more opportunity than ever before in retail. The old guard of retail is crumbling, and the new guard online is rising. The consumer is discovering brands online today, not the mall. The combination of forward design, high quality, and accessible price points is what we believe is the winning formula. Layered with individual brand stories for specific categories, we differentiate from the competition.

Our second brand we launched was in July 2016, called New Republic by Mark Mcnairy. Mark had joined us in 2015 to lead design on the Five Four brand (after a successful collaboration with us), and I saw a huge opportunity in footwear. Mark himself had a namesake footwear brand that was selling in high end stores globally, however it wasn’t at an accessible price point to consumers. Mark always joked to me that many retailers and brands had made more money off his concepts than himself, so I said why don’t we create a new brand with your concepts but at an accessible price point. Let’s invest into creating the best quality product at an accessible price point that is a no-brainer to the consumer. I’ve always thought that American guys don’t dress that great because the options on the mass market aren’t fashionable, they are either too basic or cheap looking. So we set out to disrupt footwear the same way we were doing with menswear. After six months, that brand has seen explosive growth as we are reaching a wide consumer base and launching global shipping in the next few weeks.

The next brand we launched was in December 2016, called Grand Athletic Club. I have always been a bad athlete so I’ve over compensated my confidence in the gym by trying to be the best dressed guy in the gym. I didn’t see many options that were fashion forward, high quality and at a great price. No brainer once again, let’s create it. A large part of our member base at Five Four Club consider fitness as a high priority in their life, so it was a natural fit for our ecosystem of brands.

The next brand launches will be in the summer of 2017, as we launch eyewear and personal care.

Fashion & Style

Black Belt Your Wardrobe with This Martial Arts Inspired Apparel

11 pieces Bruce Lee would almost definitely wear on the street.
Fashion & Style

Wolverine Boots Collabs with 2 Other Michigan Brands for Limited-Edition 1000 Mile Boots

We caught up with Wolverine designer Rea Verburg to get the details on how these three legendary Michigan apparel makers came together.
Auto

Forget 4WD: These 6×6 Trucks Are the Only Way to Seriously Off-Road

Because size matters and more axles are always better than less.
Fashion & Style

Put Your Office Outfit On Auto-Pilot With These Easy to Wear Workplace Essentials

Don't waste another second planning what to wear to the office. Streamline the process with a few of these office outfit style staples.
Fashion & Style

The Short List of the Best Men’s Workout Clothing Brands

These companies run the gamut from household names to exciting newcomers, so there’s bound to be one that’s going to be the absolute perfect fit for you and your type of workout.
Fashion & Style

The Best New Everyday Carry for Today’s Gentleman

Our favorite everyday carry gear harnesses excellent style, sharp looks, tough functionality, and plenty of durability for daily use or travel.
Fashion & Style

Timex x Todd Snyder Mid-Century Watch Stands Out By Throwing It Back

This watch is full of the Timex’s mid-century, vintage character with a few tweaks to give it modern performance.
Fashion & Style

Get Ready for Spring with Madewell’s Sidewalk Sneaker Collection

The hardest part about buying a pair of these? The wait until it's warm enough to wear them.
Fashion & Style

You Don’t Have to Drive an 18- Wheeler to Rock these Cool Trucker Jackets

The trucker jacket was built with hard work and the open road in mind.
Fashion & Style

7 Neo-Retro Running Shoes You Can Sport Forever

These shoes are reimagined from their '70s, '80s, and '90s classics to fit a few miles on the track and a long weekend in the city. Short-shorts not included.
Fashion & Style

Cuts Clothing Offers Comfortable and Customizable Tees for Professionals

Yes, you can wear a T-shirt to the office. You just have to do it right.
Fashion & Style

Men’s Spring Style Syllabus: Fashion Trends to Try in 2019

We’ve raked through the runways to identify clothes we think you’ll love and that are on trend without being trendy.
Fashion & Style

The Best Backpacks for Men, from Daypacks to Commuter Bags

It might finally be time for you to ditch your old Jansport. Here's what to get next.
Fashion & Style

Sunny Days Are Ahead: Shop the Best Sunglasses for Men in Spring 2019

If at first, it feels unconventional to shop for the best sunglasses during the depths of winter (well, for most of us, at least), then just know that spring and summer are just around the corner.