Skip to main content

Feel the Bromance at Saturdays NYC

Generally speaking, we want so much more from the retail experience than browsing, buying and leaving these days. Things have moved on, and one of our favorite pioneers is Saturdays Surf NYC. As of 2009, the downtown live/surf brand launched its flagship space on Crosby Street in SoHo. Since then, Saturdays has launched its second NY store in the West Village and two international branches in Kobe and Tokyo.

Which ever store you’re in, you can depend on wanting to stay and hangout way beyond making your purchase, thanks to espresso bars, outdoor bench gardens and the warm and welcoming dude atmosphere.  All this bromance made us want to get to know the instigators better, so we caught up with co-founder Josh Rosen to shoot the breeze.

Hey Josh, how’s business?

Business is doing very well. In the recent months, we opened our fourth store in the beautiful Japanese city of Kobe, and we also launched the second issue of Saturdays Magazine. The summer collection has just hit stores, and we are about to start selling Spring 2014 in our showroom. We are busy but having a great time.

The store doubles up as a popular hangout spot. How important is a relaxed and friendly atmosphere to the success of a store that’s still carving its reputation?

From day one, we’ve made it our mission to curate an environment where people can hang out and relax. When we opened in 2009, Colin, Morgan and myself were the only people that worked in the store. Everyone that came in felt the passion that we had for what we were doing. It was our lifestyle and our baby, and I think people really responded to that. Now that we spend less time in the stores, we make sure in the hiring process that we find people that are passionate to share our message and maintain that energy.

What’s your favorite thing in store right now?

Product wise, it’s all the patterns that we created for our summer collection. Other then that, it’s always amazing to see all the people in the back garden of our SoHo store.

If you could place a mini ocean to surf on anywhere in NY where would it be and why?

When I’m biking over either the Manhattan or Brooklyn Bridge, I always look down and see that little inlet. I feel like it would be the perfect place for a wave machine.

Can you tell us about any brands or creative’s you’re really excited about right now?

We have been fortunate enough to spend a lot of time in Japan in the past few years. There is so much going on there with men’s fashion. N.Hoolywood, White Mountaineering, and North Face Purple label are a few brands I’m feeling at the moment.

Jodie Kharas
Former Digital Trends Contributor
Jodie Kharas is a style, art and culture writer who lives in London. She has contributed to the online platforms of POP…
There’s a new Garmin watch that’s perfect for beginner runners
Garmin's Forerunner 165 is $200 less than the Forerunner 265
a lineup of garmin watches

If you're a runner, or even if you're not, investing in a reliable (and accurate) smartwatch could help you keep track of your progress and stay motivated to reach your fitness goals. But, these nifty little gadgets usually come with either a pretty high price tag or limited features — until now.

Meet the Garmin Forerunner 165. This new addition to Garmin's Forerunner line is affordable and features advanced fitness metrics, wellness data, and built-in GPS tracking. Plus, it's $200 less than the Forerunner 265 model.

Read more
This Patagonia shearling fleece jacket is 40% off right now
patagonia shearling fleece jacket deal february 2024 on a model

Right now, you can save 40% off Patagonia's Shearling Fleece Jacket when you buy directly from the manufacturer. Normally priced at $179, it’s down to $107 for a limited time so you save $72 off the regular price. From one of the best outdoor clothing brands, the jacket is perfect if you want to look stylish while keeping warm during the colder days. If you want to know more, keep reading or simply tap the button below if you’ve decided to buy it.

Why you should buy the Patagonia Shearling Fleece Jacket
Available in three different colors with currently most sizes in stock, the Patagonia Shearling Fleece Jacket is great for your outdoor walks. It’s ultrasoft while being very practical and stylish. Made of 100% recycled polyester micro-pile fleece, the jacket has been made in a Fair Trade Certified factory so you can be confident you’re buying ethically.

Read more
Jeremy Allen White has made ‘the everyman style’ trendy: 5 pieces to buy if you want to steal the look
How to look like Jeremy Allen White
Jeremy Allen White as Carmy in The Bear

Whether you've been swept away by the gripping drama of Shameless or find yourself navigating through the cacophony of kitchen chaos in The Bear, one thing remains undeniable: Jeremy Allen White's mastery of minimalistic men's fashion. Renowned for his role as 'Carmy' and recognized with accolades such as a Golden Globe nomination and an Emmy nod in 2023, White effortlessly embodies the essence of understated elegance.

Jeremy Allen White: The epitome of making men's fashion effortless
Jeremy Allen White's ability to elevate the mundane into the extraordinary sets him apart. Whether donning discarded jackets, well-worn hats, or simply baring his feet, White transforms the ordinary into the extraordinary, effortlessly exuding a sense of unmatched coolness. Each ensemble embodies a laid-back charm yet resonates with a profound personal style statement.

Read more