Skip to main content
  1. Home
  2. Fashion & Style

Feel the Bromance at Saturdays NYC

Jodie Kharas
By

Generally speaking, we want so much more from the retail experience than browsing, buying and leaving these days. Things have moved on, and one of our favorite pioneers is Saturdays Surf NYC. As of 2009, the downtown live/surf brand launched its flagship space on Crosby Street in SoHo. Since then, Saturdays has launched its second NY store in the West Village and two international branches in Kobe and Tokyo.

Which ever store you’re in, you can depend on wanting to stay and hangout way beyond making your purchase, thanks to espresso bars, outdoor bench gardens and the warm and welcoming dude atmosphere.  All this bromance made us want to get to know the instigators better, so we caught up with co-founder Josh Rosen to shoot the breeze.

Related Videos

Hey Josh, how’s business?

Business is doing very well. In the recent months, we opened our fourth store in the beautiful Japanese city of Kobe, and we also launched the second issue of Saturdays Magazine. The summer collection has just hit stores, and we are about to start selling Spring 2014 in our showroom. We are busy but having a great time.

The store doubles up as a popular hangout spot. How important is a relaxed and friendly atmosphere to the success of a store that’s still carving its reputation?

From day one, we’ve made it our mission to curate an environment where people can hang out and relax. When we opened in 2009, Colin, Morgan and myself were the only people that worked in the store. Everyone that came in felt the passion that we had for what we were doing. It was our lifestyle and our baby, and I think people really responded to that. Now that we spend less time in the stores, we make sure in the hiring process that we find people that are passionate to share our message and maintain that energy.

What’s your favorite thing in store right now?

Product wise, it’s all the patterns that we created for our summer collection. Other then that, it’s always amazing to see all the people in the back garden of our SoHo store.

If you could place a mini ocean to surf on anywhere in NY where would it be and why?

When I’m biking over either the Manhattan or Brooklyn Bridge, I always look down and see that little inlet. I feel like it would be the perfect place for a wave machine.

Can you tell us about any brands or creative’s you’re really excited about right now?

We have been fortunate enough to spend a lot of time in Japan in the past few years. There is so much going on there with men’s fashion. N.Hoolywood, White Mountaineering, and North Face Purple label are a few brands I’m feeling at the moment.

Editors' Recommendations

Topics
(City) Surf’s Up: Saturdays Surf NYC Spring 14
city surfs saturdays surf nyc spring 14

1.
Saturdays Surf NYC Spring 14
2.
Saturdays Surf NYC Spring 14
3.
Saturdays Surf NYC Spring 14
4.
Saturdays Surf NYC Spring 14
5.
Saturdays Surf NYC Spring 14
6.
Saturdays Surf NYC Spring 14

The design guys at Saturdays Surf NYC are no fools. Morgan Collett, Josh Rosen and Colin Tunstall have built their brand on rock solid intuition, responding to their personal wardrobe and lifestyle needs, which basically equate to our own. Each apparel collection looks and feels right with pieces that are both covetable and timeless in a ‘I jumped out of bed, picked my favourite t-shirt off my bedroom floor and left the house on a sweet ass summer day’ kind of way. Totally effortless and supremely cool.

Read more
COACH-A New Level of Cool Again
coach new level of cool again radio bat ball

Back when Coach started, in 1941, it occupied a space on the west side of Manhattan, and made small leather goods.  It started with just six leather workers, making everything by hand, and the inspiration was the worn patina of a baseball mitt.
Widely recognized as a distinctly American brand with a long heritage of quality and craftsmanship, Coach began as a men’s company.  Now in today’s market place, Coach has again understood the importance of the men’s business. They are no longer just your girlfriend’s handbag brand.
In 2003, the Hudson Collection was introduced.  It was the first time they mixed materials, for a more casual look.  High-quality canvas was paired with Coach premium leather, to adapt to the change of a more laid back work place, happening across the country.  The men’s collection continued to grow and change, as did the male consumer.  Previously known for being  very ‘briefcase case formal’, and ‘traditionally conservative’, Coach opened it’s first men’s only freestanding store on Bleeker Street, in New York’s mega-booming West Village in 2010. That made the male consumer (and his girlfriend) do a triple take !
Today Coach is once again a cool name to banter around when discussing men’s fashion and accessories. They’ve continue to adapt to the ever changing tech savvy male consumers needs and wants,  from iPad and iPhone cases to water resistant zippered closured beach pouches. 
 Recently Coach teamed up with renowned American audio brand Tivoli to create this cool collectible limited edition radio: a compact, modern design wrapped in luxurious artisanal leather and equipped with the most cutting-edge technology. Let’s call it ‘minimalist baller’.
Speaking of, they also have the most ballin’ baseball collection with bats, balls and mitts, that harkens back to the initially inspired theme in 1941.
With five men’s only stores across the country, in additional to their men’s/women’s stores, and an intense offering on their website, Coach got with the program, and are bringing it, to the gentleman, stronger than ever.

Read more
Rodd & Gunn-American Prep Meets Kiwi Style
rodd gunn american prep meets kiwi style amp external

1.
Rodd & Gunn Store

Here in the United States, preppy style is abundant-from the campuses of the Ivy League and prep schools, to the most traditional regions across the country. This look is oddly one of menswear's most conservative trends, (even though pink pants are involved), yet also its most current.
Today, Rodd & Gunn enjoys iconic status in its native New Zealand, with a strong and loyal following throughout Europe, Australia and Asia. With more than 80 company-owned retail stores or “Lodges”, the brand is a club all itself. Now being sold in over 150+ stores across the U.S., simply put, Rodd & Gunn represents the very best of New Zealand’s fresh, rugged attitude—gone global.
The brand takes its inspiration from a balanced “work hard/play hard” lifestyle, incorporating its core customers’ love of sports, passion for travel, respect for the environment and desire to be a part of the global community. Rodd & Gunn stays true to its values of quality and authenticity, all while capturing an energetic, casual attitude.
Founded in 1946, the brand takes its name from fishing and hunting/shooting clubs across, not only New Zealand, but across the U.S. and around the world. Rodd & Gunn is most well known for their tailored khaki short that can work from a hike to a date.  They are also the kings of the rugby jersey.   Since rugby is the national sport of New Zealand, it only makes since that they celebrate such an icon piece of clothing. It doesn't hurt that their Creative Director, John Prikryl, played rugby in college, and continues to play at the club level.
The brand philosophy is to create clothes that draw the best from nature in its purest state. Hence the focus on linens, denims, cottons, wools and leathers that are soft, practical, superbly textured and durable. The result being a clothing and accessory collection that is completely modern, yet firmly grounded in the brand’s traditional core values.
We here at The Manual are fans, so see if so they are available in stores your area, or shop online and let us know if you find them as foxy as we do.
 

Read more