Feel Good Friday – Reef Redemption

feel good friday reef redemption

feel good friday reef redemptionHavaianas are certainly the most well known Brazilian flip-flop (or open toe footwear as they say in the biz) but back in 1984, Reef was founded in Sao Paulo by two brothers who now own the global surf lifestyle market in their category.

Inspired by the beaches of South America the brand now includes a wide range of footwear and apparel and is based in Carlsbad, California.

One feel-good factor at Reef is the Reef Redemption program they started in 2007 comprised of products, a culture of giving (to funds and causes), and in-house efforts.

Naturally, as a surf lifestyle brand, Reef has a great appreciation for the environment so they have created the Reef Redemption program to reinforce their commitment to preserving it. Reef Redemption is several things:

  • It is the brand’s stance on employing what they believe to be environmentally conscious and socially responsible business practices.
  • Reef enjoys giving back through their personal time and financial resources to support humanitarian and environmental causes. Every Reef employee is granted paid time off to volunteer at a non-profit organization of their choice.
  • They also are committed to reducing the carbon footprint at their world headquarters by having paperless meetings, using solar tubes and energy-efficient lighting, and banning disposable plastic water bottles.

In 2014 Reef collaborated with Pacific Panel Products to recapture waste foam and transform it into an eco-friendly surfboard. See the video here. Reef Ambassador Rob Machado teamed up with them to create two amazing boards that hopefully will set a new trend in the industry.

feel good friday reef redemptionAnother great Reef Redemption experience was learning more about Project WOO where Reef Ambassadors Cyrus Sutton and Tia Blanco helped with some of their community building efforts in Playa Gigante, Nicaragua. They helped paint some class rooms, teach English, as well as meet with the directors of local waste management and recycling programs. A highlight was teaching some of the local girls how to surf.

Keep up with all the fun and good vibes on Reef’s Instagram account.


A New Class of Retro Designer Motels Recalls California’s Bygone Surf Era

Embrace an endless summer of sick surfer hair, salty beach air, and some of the world's best breaks.
Food & Drink

21st Amendment is Bringing ‘Tasty’ IPA Back

The can art no longer features an illustration of McDole swimming in a sea of hop cones. Now, it’s Benjamin Franklin’s turn to bathe in the verdant sea.

Fall Reading List: 10 Books to Read in October for Chills and Thrills

Poe, Dante, and King... the boys are back in town.

Levi’s Wellthread X Outerknown Clean Up Dirty Denim with Fall 2018 Collab

Each of these products are built with their end in mind.
Fashion & Style

Keep Your Toes Off the Cold Floor this Winter with the Best Men’s House Shoes and Slippers

Slip into a new pair of men's slippers and keep your toes toasty this winter.
Fashion & Style

Don’t Fear the Flannel: The Best Men’s Flannel Shirts for Fall

For all the flannel fanatics out there.
Fashion & Style

Meet Corridor, the Fashionable Clothing Company Founded by a Former FBI Agent

"I was going to transfer over to CIA from FBI, and I went to graduate school during the process. I started tailoring clothes on the side just to make money."

Beards, Booze, and Bacon: The Mongolian Cashmere Episode

How did a trip to Mongolia turn into a failed non-profit that eventually became a direct-to-consumer cashmere brand? Listen in.
Fashion & Style

The Best Fall Sales on Menswear and Gear This Weekend

Jackets, outdoor gear, watches, shoes — you name it, we've found a deal on it.
Fashion & Style

Layer Up for Fall ASAP with the Best Men’s Puffy Vests

Get in-vested in this quintessential fall style staple.

15 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Fashion & Style

Weather the Season in Style with the Best Men’s Boots for Fall

These boots were made for walking ... in the crisp autumn air.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.