Recently the founder, Zac Mallard, launched a candle with Black Tap Coffee and now he is going for some do-gooder credentials with the roll-out of his Moto Tee.
We sat down with Zac before his permanent move to New York City to hear more about the project.
How did the idea for the t-shirt come about?
When we heard about the Fallen Riders Memorial Fund we knew we wanted to do something to benefit this incredible organization that comforts and provides for the families of motorcyclists who are taken while riding their two wheeled companions. We decided to create the Empire Moto T-shirt.
From the start we knew we didn’t want to produce just another one of the thousands of graphic tees that populate forgotten dresser drawers.
We wanted to create something that you can be proud to wear, knowing you’ve helped support a great cause. We also set out to produce a shirt that would be so comfortable, you’d actually wear it.
Where did the t-shirt come from?
We decided to use a Next Level Apparel Cotton/Poly blend base, as it is simply the most comfortable shirt we could find. The Empire Moto shirts are sublimation printed; a process that vaporizes the ink so the image becomes part of the shirt, instead of resting on top of it, allowing it to remain true to form without cracking or creasing like traditional screen-printed shirts.
How are you working with Fallen Riders?
Most importantly we are donating 50% of proceeds to the Fallen Riders Memorial Fund of South Carolina, a 501(c)(3) Nonprofit that helps families who lose loved ones to the road.
Shirts run true to size.