These Sweaters by Dale of Norway are for Modern Vikings (aka Olympic Athletes)

dale of norway
Dale of Norway/Facebook
The most iconic wool sweaters of the north come from the small village of Dale, nestled in picturesque mountains amid waterfalls and galloping fjords. The aptly named Dale of Norway has been crafting winter-ready gear since a textile factory was established in 1879 due to the area’s easy access to wool and strong knitting tradition.

Fast forward to 1956 and the entire world became acquainted with the look and craftsmanship of a Dale sweater because the brand’s Cortina sweaters were worn by the national Norwegian ski team at the Winter Olympic Games and World Championships — and have been since for more than 50 different games. But that’s small potatoes compared to how many times the International Olympic Committee (IOC) has hand-picked Dale of Norway to design the official sweaters for the Winter Olympic Games, granting the right to use the iconic Olympic rings.

dale of norway cortina bomber
Cortina Bomber – $379

I mean, not even Under Armour can use the word “Olympics” in their ads, and Dale gets the stamp of approval.

While the knit of Dale’s 100-percent, Merino wool sweaters has remained true to tradition, design concepts have evolved to pay tribute to the past and let competitors know the Norwegian Olympic team is full of tough-as-steel Viking competitors at the 2018 Olympics in Pyeongchang, South Korea, on on February 9-25.

In fact, the official 2018-2019 sweater for the Norwegian alpine ski team is called the Balder Viking ($359). Balder is a god in the Norse mythology connected to love and happiness, although, by the look of these sweaters you’d guess he was the god of grit and kicking ass. Rough yet contemporary, the dark, ashen colorway features a pattern that recreates twisted ropes used by the vikings of yore. The front zipper is a sleek arrow with intentional leather details.

viking tor masviking tor masculine sweater
Viking Tor Masculine Sweater – $249

The Balder is accompanied by matching layering pieces in the new Viking Collection ($249-$359) all of which are marked by two runic symbols (looks like an upright and upside-down Y) that stand for protection and victory. Let’s all say what’s on our minds after seeing this lineup: Winter has come and it looks good. Lucky for you, Dale of Norway makes its high-quality Olympic sweaters available to mere mortals as well.

Dale of Norway (who was recently acquired by the French alpine equipment brand Rossignol) also crafted the official sweater of the overall Norwegian Olympic team, dubbed the OL Passion ($299). Exclusively for the 2018 Winter Olympic Games in Pyeongchang, South Korea, the design is a throwback to 1950s Norwegian sport sweaters, with a traditional cross that is said to ward against evil and nods to falling snow. Flag stripes inside the neck and a colored cross above the heart symbolize passion for the country and the Olympic Games.

ol passion masculine sweater
OL Passion Masculine Sweater – $299

Not to be outdone, the Norwegian Cross Country team and Ski Association will get their own threads for 2019 World Championship in Seefeld, Austria. Named after the hosting city, the Seefeld collection ($349) is sporty and retro with snowy patterns and a higher neck. What you don’t see from the outside is the hidden Norwegian flag stripes on the interior.

You’ll never own a sweater that’s got as much Norwegian quality and heritage as Dale — better grab two. The Viking and OL Passion collections are currently available for purchase; further details on the Seefeld garments are forthcoming.

If you need even more Olympic gear, check out these exclusive watches from Omega.

Feature image courtesy of Dale of Norway/Facebook.

Travel

10 Reasons to Visit Norway in 2019

The picturesque ruggedness of Norway is just part of the appeal of what may arguably be one of the most beautiful countries on the planet.
Travel

21 Best Travel Books to Inspire Your Next Adventure

Get out of town ... or just go to the library. Travel books simulate the sensations of sailing, sightseeing, and setting out to explore.
Auto

All the Presidents’ (Coolest) Cars: A Look at How the POTUS Rolls

The presidential state car serves as a reflection of technological progress, the style of the time, and the stark realities of safety and security concerns.
Fashion & Style

Get Ready for Spring with Madewell’s Sidewalk Sneaker Collection

The hardest part about buying a pair of these? The wait until it's warm enough to wear them.
Fashion & Style

Here’s What to Wear for Valentine’s Day This Year

Valentine's Day is definitely a scam, but this year we've decided to lean into it and create the perfect outfit for your V-Day date night.
Fashion & Style

Save Up to 30 Percent Off Winter Ski Apparel from the Stio End-of-Season Sale

The Wyoming-based brand offers a variety of winter gear to keep you storm-ready and right now.
Fashion & Style

Luxury Car Maker Pagani Teamed Up with Performance Footwear Maker Piloti for an Over-the-Top Boot Collaboration

An expensive, beautiful car deserves to be driven with expensive, beautiful boots.
Fashion & Style

Reebok Sole Fury Sneakers Are the Perfect Blend of Street and Gym

This is extremely lightweight and comfortable sneaker that can be worn for style points at the club or for added performance when you take your training to the next level.
Fashion & Style

The Short List of the Best Men’s Workout Clothing Brands

These companies run the gamut from household names to exciting newcomers, so there’s bound to be one that’s going to be the absolute perfect fit for you and your type of workout.
Fashion & Style

The Best New Everyday Carry for Today’s Gentleman

Our favorite everyday carry gear harnesses excellent style, sharp looks, tough functionality, and plenty of durability for daily use or travel.
Fashion & Style

Timex x Todd Snyder Mid-Century Watch Stands Out By Throwing It Back

This watch is full of the Timex’s mid-century, vintage character with a few tweaks to give it modern performance.
Fashion & Style

Put Your Office Outfit On Auto-Pilot With These Easy to Wear Workplace Essentials

Don't waste another second planning what to wear to the office. Streamline the process with a few of these office outfit style staples.
Fashion & Style

You Don’t Have to Drive an 18- Wheeler to Rock these Cool Trucker Jackets

The trucker jacket was built with hard work and the open road in mind.
Fashion & Style

7 Neo-Retro Running Shoes You Can Sport Forever

These shoes are reimagined from their '70s, '80s, and '90s classics to fit a few miles on the track and a long weekend in the city. Short-shorts not included.