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Columbia’s Most Comfortable Clothes are also its Smartest, Thanks to Textile Tech

We expect a lot from our clothes. They have to make us look beautiful. They can’t interfere with our lives. But most importantly, they have to counteract the elements. We want to be warm in single digits, cool in the tropics and dry in downpours.

In other words, our clothes have to be smart enough to respond to different conditions – just like smart cars, smart homes and smart thermostats. But to create intelligent garments, like one that shirks rain or keeps you cool in the sun, takes more than just a fashion designer. Devising a smart rain jacket, for example, takes a team of scientists, engineers, designers and project managers – like Jeff Mergy. He’s the director of innovations at Columbia Sportswear, and the leader of the Project Innovation Team. Mergy shared what it takes to make clothes as smart as the people wearing them.

Raging against rain

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If you own a rain jacket, it’s probably reasonably intelligent already. Water-repellant technology had come a long way from the days of animal pelts and waxed cotton. The first modern rain jackets appeared in the early 19th century, and were made from layers of fabric and rubber. But rubber isn’t breathable, so instead of soaking in the rain, their owners often got drenched in their own sweat.

Almost 100 years later, Gore-Tex technology made rain jackets breathable by using a microporous membrane and a durable water repellent, DNR, which lets the water vapor escape from the inside, but don’t let the rainwater in from the outside. This has been a standard in the industry for 45 years, says Mergy, but it’s not smart enough by today’s standards — or at least not durable enough, because the water-repellent layer wears out.

That’s why Columbia Sportswear introduced OutDry Extreme, a new line of clothing in which Mergy’s team put the waterproof membrane on the outside of the jacket, using a new, proprietary process to cover it with a very abrasion-resistant material. Designers lined the inside with a wicker fabric. “It’s more of a regular fabric that absorbs your own moisture and doesn’t repel it, and the membrane evaporates it from your system,” says Mergy. “So you get a feeling of wearing more of a shirt than a jacket.”

But once you design a modern garment, you have to test its IQ. To make sure the new smart jacket will indeed keep you dry and remain durable, about 150 people all over the world ran through bushes or rolled down grass hills, sometimes in inclement weather. “We had testers in New Zealand, Germany, the Pacific Northwest, Ireland, and Alaska,” says Mergy, adding that all testers are volunteers and are not paid by the company. “They’re hard-core users who give honest feedback.” The jackets will come in kid and adult sizes, with prices ranging from $120 to $400, and will hit the stores in spring 2016.

Heat and A/C for your body

So what about smart clothes that counteract cold and heat? A few years ago, Columbia Sportswear introduced a couple of apparels designed to do those better, too.

One is the Omni-Heat reflective technology, which uses little silvery dots that retain and reflect the warmth your body generates. The shiny dots, planted on the shirts’ left side are made from aluminum covered with thin polymer coating for protection and durability, and function as heat reflectors. “The dots reflect your body’s radiant heat back to you,” Mergy says.

Another technology called Omni-Freeze Zero uses tiny blue rings embedded into the fabric that cool your body by absorbing your sweat. “The blue zero rings love moisture,” Mergy says. “When they come in contact with moisture they expand and undergo a reaction that extends evaporative cooling, lowering the temperature of the fabric, which in turn cools the skin and the user down in hot conditions.”

Proof is in the infrared

To test these smart clothes, the team had to go pretty high-tech too. They turned to a FLIR thermal imaging camera, which detects the infrared radiation which we perceive as heat, and creates a video image that shows the relative temperature of different surfaces. Mergy’s team uses the camera to see whether the clothes’ thermal performance is up to snuff.

For example, when creating the Omni-Freeze Zero rings, the team checked how different polymers performed under the same conditions. For jackets, they watched where the heat leaks out and devised ways to keep it in. “The camera sees temperature variations,” Merge explains. “So we can look at a jacket and see where heat is escaping and what we can do to keep the heat in.”

The future looks smart

Columbia isn’t the only company creating smarter clothing for the outdoors. An Australian company called Threadsmiths, for instance, created a hydrophobic stain-resistant T-shirt. In addition to repelling just about anything, it’s 100 percent cotton for comfort. French-based Spinali Design equipped their bikinis with an ultraviolet sensor that alerts its wearer when it’s time to get out of the sun — because she’s about to burn.

So your jacket knows how to let vapor out and prevent rain from coming in, your gloves know how to reflect back your heat, and your shirt knows how turbocharge your sweat your cooling. And that’s just the beginning. “We will have many more ideas and technologies to come,” Mergy hints. “Stay tuned!”

How about pants we never have to wash? Shirts that never shrink? Socks that never stink? Let us know what smart clothes you’d most like to see in the comments.

Lina Zeldovich
Former Digital Trends Contributor
Fellows auction spotlights platinum Rolex Daytona among 464 coveted timepieces
Auction spotlight: Fellows presents platinum rolex daytona with ice blue dial
Fellows rolex daytona spotlight

Fellows offers its latest online watch auction at 10 AM BST on Thursday, June 26. The auction features 464 selected timepieces, and a platinum Rolex Daytona with an ice blue dial stands out. This 40mm watch, listed as Lot 194, is estimated at about $74,000–$101,000. It gives collectors a chance to acquire a highly sought-after watch.
The platinum Daytona has small recorder dials at three, six, and nine o'clock, keeping the classic look that has defined the model since it began. It comes with its original box and papers. This example represents Rolex’s best chronograph watches, combining a precious metal case with the brand’s iconic race-inspired design.
Platinum Daytonas are important to collectors because Rolex produces very few of them, and they feature the special ice blue dial. Rolex uses this color combination only for its platinum watches, making it a unique feature. Along with the Daytona’s fame in car racing and popular culture, this often leads to strong auction results worldwide.
The auction includes much more than just the Daytona. There are watches from Omega, Cartier, Breitling, and other Rolex models, covering a range of styles and periods. Lot 198 is a Rolex "Batman" GMT-Master II, estimated at $8,000–$11,000. Lot 210 is a Rolex Day-Date, with an estimate between $27,000–$41,000.
Modern luxury sports watches are also featured. Lot 116 is an IWC Pilot Top Gun, estimated at $6,700–$11,000, showing the strong market demand for aviation-inspired pieces. Lot 110 is a Hublot Big Bang, estimated at $5,400–$8,000, demonstrating the auction’s reach across both classic and contemporary luxury segments.
Fellows’ online format allows collectors from around the world to participate. People can request online viewings, which has become an important part of luxury watch auctions, allowing collectors to take part even if they cannot attend in person. It also ensures the careful inspection needed for high-value watches.
The June 26 sale comes at a good time in the summer auction calendar, as collector activity often increases before the main international sales in autumn. With prices ranging from accessible luxury watches around $5,000 to six-figure special pieces, the auction appeals to a wide range of collectors.
With 464 lots spanning vintage classics to modern luxury, Fellows’ latest auction highlights the ongoing strength of the pre-owned luxury watch market and offers collectors opportunities at many price points and in various collecting areas.

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Jaeger-LeCoultre introduces Polaris Chronograph in signature ocean grey lacquer
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Jaeger-LeCoultre adds a new chronograph to its Polaris collection, featuring the brand’s Ocean Grey lacquer dial. This dial is built with impressive complexity: 35 layers of lacquer are applied by hand, with three different finishes giving it depth and character. The 42mm sports watch continues the approach the collection began in 2018, redefining what a modern, sporty, and chic timepiece can be.
The Polaris collection pays tribute to Jaeger-LeCoultre’s diving watches from the 1960s, taking their athletic spirit and translating it into a refined, contemporary design. The Ocean Grey version keeps the line’s signature elements—straight lines, curved lugs, a thin bezel, a glass box crystal, and a mix of brushed and polished surfaces. The large crown and pushers are inspired by the original 1960s model, making them practical and easy to use.
The Ocean Grey dial itself is a showcase of craftsmanship, with a central disc, a middle ring for the hour markers, and an outer ring displaying a tachymeter scale. Sunray brushing on the central disc subtly contrasts with the polished hour ring, while the gradual color shift from light to dark adds visual depth across the dial.
Creating the dial requires meticulous handwork. It starts with a clear varnish base coat, followed by four layers of color and a black layer to create the gradient. Achieving a consistent gradient across the dial’s two main sections is a challenge, and then 30 more transparent lacquer layers are added to create the final sense of depth and richness.
The chronograph’s layout is designed for clarity. A central seconds hand provides precise measurement, with a 30-minute counter at three o’clock and a running seconds subdial at nine o’clock. Circular graining adds visual texture, contrasting with the polished central disc and the textured hour ring. Orange accents highlight key indicators and add a dynamic touch to the overall look.
Inside, the automatic Caliber 761 is Jaeger-LeCoultre’s in-house chronograph movement, combining technical performance with mechanical elegance. Two barrels power the column wheel chronograph with a vertical clutch, offering a 65-hour power reserve. The movement is finely finished, with blued screws, Côtes de Genève decoration, and an open-worked rotor bearing the ‘JL’ logo.
The entire movement is designed, produced, and assembled in Jaeger-LeCoultre’s Manufactory in Switzerland’s Vallée de Joux, making it a true in-house creation. The sapphire crystal case back reveals the movement and maintains 10-bar water resistance, ready for adventure.
The watch offers versatility with two strap options: a blue-grey canvas and a textured black rubber strap. An interchangeable folding buckle system makes it easy to switch straps, allowing the watch to adapt from casual elegance to active sports use.

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Bremont Supermarine 500m surfs with ripple-effect dial
Ocean inspiration: Bremont's supermarine 500m features ripple-effect dial
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Bremont updates its Supermarine collection for summer 2025, introducing a new model rated for 500 meters of water resistance. The 43mm watch features a wave-patterned dial and highlights the brand’s focus on practical tool watches under CEO Davide Cerrato, moving away from its traditional pilot watch history.
The new Supermarine incorporates changes first seen in 2024, including the use of 904L steel—a metal prized for its corrosion resistance, scratch durability, and bright finish. The dial’s black surface is shaped to mimic ocean waves, while white Super-LumiNova on the hour markers glows blue in the dark for visibility. Sword-shaped hands, inspired by military designs, ensure the time is easy to read in challenging conditions.
Bremont’s partnership with Tom Bridge, a champion freestyle kite surfer, underscores the collection’s adventurous spirit. Bridge, who grew up on the UK’s south coast, gained international attention for kite surfing in Storm Ciara in 2020, with winds reaching 94 mph. His video “Light Work” showcased his skill during a difficult period for the sport, and his family’s legacy in kite racing adds to his credibility as a brand ambassador.
Functional upgrades include a larger crown for use in cold water and a flat-sided guard to prevent accidental adjustments during demanding activities. The unidirectional ceramic bezel and helium escape valve cater to professional divers, even if the latter is more of a conversation piece for most owners.
The Supermarine 500M starts at $4,700 with a rubber strap, reflecting Cerrato’s vision of Bremont as a maker of purpose-built watches. While the Terra Nova and Martin-Baker aviator models maintain ties to aviation, the Supermarine stands out as the brand’s most dedicated tool watch for the sea, rather than the air.
For more details, visit the official Bremont site: https://www.bremont.com

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