Skip to main content
  1. Home
  2. Fashion & Style

Aether Lands in SoHo

By

Crosby Street in New York City’s buzzing SoHo district has, in less than a year, been transformed from a sleepy forgotten back lane off Broadway into one of the best shopping destinations in Manhattan, with the addition of Saturdays Surf, Bonobos and Carson Street Clothiers. Now there’s another good reason to brave the weekend crowds and jump onto Crosby: Aether. Four years after launching, we still think Aether makes some of the best-designed outerwear around for the outdoor guy with a cool design sensibility. But if you’re looking to glimpse the future of retail design and stock up on sleek, functional everyday wear, we suggest sprinting, not walking, to this 21st-century man-cave. Among the highlights: a 16 foot-high wall constructed out of stacked logs as well as 34 custom-made wood crates made with white laminate interior and LED lights. The first-ever New York location for Aether founders Jonah Smith and Palmer West, AETHERnyc stocks men’s and women’s apparel, including outerwear, knits, accessories and a small but fine assortment of third-party goods. 13 Crosby Street, New York, NY 10013. (212) 226-8349.

Tim Yap
Tim Yap
Former Digital Trends Contributor
Contributing writer Tim Yap was born in Kuala Lumpur and lived in Hong Kong, Singapore, Vancouver and Toronto prior to moving…
Accutron DNA series: A modern twist on a legendary watch brand
A closer look at Accutron DNA's sleek designs and innovative features
Accutron DNA series

If you’re familiar with the Accutron watch brand, you already know about their rich history — not just in innovation, but in style. They introduced the first fully electronic watch in 1960. Throughout the 1960s, their mechanisms were used to keep time in U.S. satellites and on various NASA space missions, paving the way for the modern era of electronic and quartz timekeeping. And the brand has continued to release modern watches inspired by their rich heritage.
Design and aesthetics

Accutron continues that tradition with the Accutron DNA series, having introduced four new colors in July 2024: green, blue, orange, and red. We had the opportunity to experience the red model firsthand. Each version of the DNA line offers distinct accent combinations, adding to their individuality. While the case is stainless steel on all models, the finish and tone differ based on the chosen strap.

Read more
Vacheron Constantin marks 270 years with the steel Historiques 222
A stylish steel watch pays tribute to Vacheron
Vacheron Constantin Historiques 222

To celebrate its 270th anniversary and usher in the new year, Vacheron unveiled a steel variant of the Historiques 222, a watch that dates back to 1977.

The original Historiques 222, the brainchild of Jorg Hysek, was rolled out with a pioneering design. Most watches had a sports-like look in the '70s, but the Historiques 222 changed all that, bridging two worlds with a formal and casual design. It featured an integrated bracelet and a case topped by a fluted bezel and stamped with a Maltese cross at 5 o'clock. It also featured an ultra-thin Calibre 1120 and measured 3.05 mm, making it the world’s thinnest full-rotor automatic movement at the time.

Read more
Get ready for a new JJJJound and New Balance collaboration
JJJJound New Balance product photo

There’s no doubt that JJJJound and New Balance are some of the footwear industry’s most established partnerships. With a series of collaborative sneakers behind them, it’s a consistent pairing you can always count on. For fans of New Balance and JJJJound, these designs allow counting on a versatile and stylish subdued sneaker. Even though they’re collaborative shoes, these sneakers are far from just collector's items. A staple shoe in any wardrobe, the JJJJound x New Balance partnership continues to impress. In their newest drop, the two brands are working together on another retro design that will certainly become a must-have sneaker for the year. 
JJJJound x New Balance 993 in Mushroom/White

As part of one of two new designs set to be released by JJJJound x New Balance, the 993 in Mushroom/White design is a classic shoe to have in your wardrobe for 2025. Crafted with brown and grey mesh and suede uppers, this earth-toned shoe is a lowkey design that prefers versatility over flashiness. Adding a touch of flair is JJJJound’s simple branding placed along the heel and sockliner. Along with the co-branded packaging, the shoe will arrive with a second pair of laces in black that can add another hue to your look. Along with the Mushroom/White hue, the two are set to release a brown and black counterpart later. Those looking to amplify their closet with a versatile pair can purchase the Mushroom/White combination starting January 16 via JJJJound’s web store. On January 17, users can also access the sneaker via New Balance’s website.

Read more