Skip to main content

James Cameron thinks blockbusters can only survive if we ‘cut the cost in half’

The director knows more about how to make successful movies than anyone alive.

By Joe Allen Apr 10, 2025 1:49 PM

20th Century Studios

Few directors know more about how to turn a profit in Hollywood than James Cameron. The director has made three of the four highest-grossing movies in history, and even he is worried that blockbuster films cost too much to make.

In a recent interview with the Boz to the Future podcast, Cameron suggested that the best way forward for blockbusters was to make them for less money. Cameron said that we need to cut the costs of VFX in half, and added that he was exploring ways for AI to help that process without anyone losing their job.

Recommended Videos

“In the old days, I would have founded a company to figure it out. I’ve learned maybe that’s not the best way to do it. So I thought, all right, I’ll join the board of a good, competitive company that’s got a good track record,” Cameron said of joining the board of Stability AI. “My goal was not necessarily make a s–t pile of money. The goal was to understand the space, to understand what’s on the minds of the developers. What are they targeting? What’s their development cycle? How much resources you have to throw at it to create a new model that does a purpose-built thing, and my goal was to try to integrate it into a VFX workflow.”

“And it’s not just hypothetical,” he continued. “If we want to continue to see the kinds of movies that I’ve always loved and that I like to make and that I will go to see — Dune, Dune: Part Two, or one of my films or big effects-heavy, CG-heavy films — we’ve got to figure out how to cut the cost of that in half. Now that’s not about laying off half the staff and at the effects company. That’s about doubling their speed to completion on a given shot, so your cadence is faster and your throughput cycle is faster, and artists get to move on and do other cool things and then other cool things, right? That’s my sort of vision for that.”

Joe Allen is a freelance writer at Digital Trends, where he covers Movies and TV. He frequently writes streaming… Read Full Bio

Elevate your elegance: Choosing your first cigar

Face, Head, Person

Earlier this year, I was strolling the streets of New York and ended up sitting in the Carnegie Club with an Old Fashioned in one hand and a cigar in the other while My Way by Frank Sinatra played from a speaker flanking leather-bound books behind the couch I had been using as my perch. It was my first cigar, but it led to a slight obsession that recently found me on the back deck of a lodge in Kenya, staring at Mount Kilimanjaro and smoking a stick while giraffes meandered by. Admittedly, there has been no intention in my budding hobby; I am aimlessly choosing the cigars that look good (the ones that look like those smoked by Arnold or Stallone in the movies, obviously). But I have decided to approach these in a new way, with a little help from my friends over at La Aurora, who graciously decided to navigate my ignorance with some info compiled by Brand Manager John Gaglio, with input from Master Blender Manuel Ynoa, CEO Ed McKenna, and Brand Manager Elvis Batista.

What to look for in your first cigar

FIFA’s Gianni Infantino Is Uglifying the Beautiful Game With $20 Billion Plot — But the Global Soccer Community’s Punching Back

People, Person, Crowd

For the better part of two decades, perhaps even more, corruption has allegedly run rampant within FIFA. Sepp Blatter, in particular, became the face of alleged extortion schemes, and he operated with impunity while at the helm of the organization for 17 years, from 1998 until his forced resignation in 2015 amid an FBI corruption probe. He’s banned for life from all football-related FIFA activities. If you’re new to the organization’s alleged deep connection to corruption, Netflix offers a brilliant 2022 documentary, FIFA Uncovered. In that documentary, Gianni Infantino appears in his previous capacity as Secretary General of UEFA (2009-2016) and later as the newly elected FIFA president, who vowed to root out corruption and hand the beautiful game back to the people where it belongs.

That, as it turns out, was all wishful thinking.

Escobar Cigars, Co-Owned by Nas, Drops Four-Profile Robusto House Blend Collection

Blade, Knife, Weapon

Imagine that, Nas is getting closer to ruling the cigar world. The legendary rapper’s Escobar Cigars, which he co-owns, is making waves with the launch of a new four-profile House Blend collection. The launch is in partnership with Cigar Chief, one of North America’s largest premium cigar retailers.

The Manual has not yet had the chance to do a taste review (a pack is on the way), but Escobar Cigars says the four-profile House Blend collection (Maduro, Premium Blend Connecticut, Habano, and Connecticut Robusto) “has its own distinct wrapper, filler, and strength profile,” and that “all four are rolled in 5 x 52 Robusto format using classic Cubano entubado construction.”