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Marketing Exec Andres Wyss Tells us How he Climbed the Luxury Ladder of NYC

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This week, we speak with marketing executive Andres Wyss on his career and personal style.

I’m not a native New Yorker, but after spending more than 10 years traveling back and forth between here and Zurich, Switzerland, I consider this city my home.

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I work as the Marketing Director for Select World, a global branding and content agency that offers boutique services for high-profile clients including Balenciaga, Shiseido and Nirav Modi in the luxury and beauty spaces. From our headquarters in New York, I lead Marketing and PR initiatives for the agency’s worldwide network of entrepreneurs and creatives from Los Angeles to Paris, Geneva, Hamburg, and Shanghai.

Coming from a multi-lingual background and years of international experience, I view New York City as a cultural hub and epicenter of the fashion and luxury world. When I began my career in Switzerland, I managed public relations for iconic brands such as Patrizia Pepe, Guess?, and Calvin Klein. It helped me cultivate a refined sense of storytelling, but most importantly, zero-in on New York City as the place to be if I wanted to take my career to the next level. I made my first move in the early 2000’s when I learned how to build brand value under Diane von Furstenberg. Two years later, fate brought me back to Switzerland where I had the opportunity to ride the rise of social media in fashion for the European launch of – you guessed it – a New York based denim line.

Ultimately, all roads led back to New York and I finally returned to put down roots. I’ve been at Select World for over five years, leading the agency’s global re-brand, launching its new website and revamping its social media strategy. I enjoy feeling the energy of the industry in the city and the opportunity to meet inspiring new people each and every day.

As for my personal style:

Jeans: I own only 3 pairs. They are all R13 and they age with me.
Shirts: I’m more of a t-shirt guy but if I wear a shirt, it’s probably from APC.
Pants: COS never disappoints. Their pieces blend timeless, understated and reinvented classic looks.
Suits: Daniele Alessandrini, Theory, Drykorn. Worn at weddings and important meetings.
Shoes: High tops. Nikes for sneakers, black Hugo Boss Chelsea boots for more formal occasions.
Accessories: I wear a custom ring made by my friend and jewelry designer Bliss Lau who normally caters to a female customer. A ‘Luck N Love’ necklace and “Little Mason” bracelet from Swiss brand Studio Mason. Watches finish my look – The Seiko Prospex when I want to look more casual and sporty, the Tag Heuer when I want to wear a statement piece.
Outerwear: A vintage denim jacket from Levis, a black leather jacket from R13, a black rain coat from Rains and a black winter trench coat.
Favorite cologne: Comme des Garcons Incense
Favorite app: Google Map to get where I need to go the fastest, Venmo for money exchanges amongst the dinner crew, Instagram to get inspired daily and Equinox’s app to ensure I sweat at least twice a week.
Favorite piece of technology: My iPhone but then I also love to forget it exists.
Next style/gear purchase: The Perpetuum Calendar from 3D design brand OTHR. And eventually, a car.

Cator Sparks
Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
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