Skip to main content
  1. Home
  2. Fashion & Style

TGIF Shopping: Take A Look At The Latest From Snowboarder Frederik Kalbermatten’s Brand Atreebutes

Evan Ross Katz
By

Founded in 2008 by professional snowboarder Frederik Kalbermatten, Atreebutes (pronounced attributes) is an eco friendly menswear collection based in the Swiss Alps’ town of Saas-Fee, Switzerland.

Kalbermatten’s goal was to not only find an organic supplier but to fully commit and hold ownership of Atreebutes’ supply chain from field to factory.

Recommended Videos

“As a small team, we knew we had to be impeccable with our resources to help us head in the right direction,” says Nicole Kalbermatter, Frederik’s wife and Atreebutes CEO.

Related: The Big List of Brands with Lifetime Warranties

Asked what the biggest challenge of sourcing sustainable products, Kalbertmatten cited, simply, hope.

“You don’t have to get very deep into textile manufacturing, or any global manufacturing chains really, to be confronted with some very unsavory realities,” he admits. “I have a lot of hope that more companies will join Made in a Free World and start to take ownership of their supply chains, that consumers will demand products that are made ethically, that we can be proud of the future we are offering our children. But hope costs something on a personal level. It’s like falling in love, there is a lot of heart risk involved. “

For their FW16 collection, Kalbermatten embarked on a multi-stop train tour through India beginning at the source, the cotton field, and then continuing on to the ginner, mill, and factory. “I wanted to go there personally, check it out, learn about the whole process, and get to know the people who are working for us,” he explains.

Told in the past that clothes were organic, Kalbermatten was on a mission to prove it. “I don’t want to just make more stuff to be consumed, I want to do something that better’s the lives of the people who are working for us.”

To achieve their mission of sustainability, they utilized 100% organic cotton, coconut buttons, and pigment inks.

The result is a collection that includes hoodies, jackets, sweaters, cardigans and more, nothing of which is priced above $129.

Shop the entire FW16 collection at Atreebutes.com.

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
Vacheron Constantin says this is the world’s most complicated watch
Intricate doesn't begin to describe this Vacheron Constantin watch
close up on The Berkley Grand Complication

Although watches tend can come in various colors and designs, they are timeless and elegant. These sleek accessories have earned their spot in all wardrobes as they make for the perfect touch to any look and make for a wonderful collection to start. However, when it comes to the overall make and model of watches, it’s rare to see them stray from the typical design. That notion is being tested and challenged by Vacheron Constantin, who has designed the world’s most complicated watch. 

Although it seems like a tall task, Vacheron Constantin’s Les Cabinotiers - The Berkley Grand Complication is unlike any timepiece you’ve seen yet. True to its word, this watch contains intricacies that you won’t find anywhere else, truly giving it the moniker of the world’s most complicated watch. With stellar craftsmanship and unique details, this watch is about to become a stellar item for any watch collector.
What to expect from Les Cabinotiers - The Berkley Grand Complication

Read more
The pre-owned luxury watch market is down, but prices for these 2 Rolexes are up
Rolex GMT Master II Pepsi

According to the Bloomberg Subdial Watch Index, which tracks the 50 most traded luxury watches, the pre-owned luxury watch market moved down around 0.1% last month, marking the sign of a patient market that wants more. This isn't necessarily surprising —the index has fallen 8.7% in the past year. But there are a couple of Rolex watches that are bucking the trend: the Rolex Starbucks and the Rolex Pepsi, which gained 3.2% and 3.3%, respectively.

The overall stagnation of the watch market can have various factors, including anticipation for newer releases. External factors like economic and geopolitical conflicts have also affected the way consumers choose to purchase watches. Prices soared during the pandemic, so a leveling out at some point was expected.
What are the ‘Starbucks’ and ‘Pepsi’ watches from Rolex?

Read more
The 7 best Canada Goose vests for men in 2024
best canada goose vests for men vest

When it comes to expanding your wardrobe, it is important to step out of your comfort zone. For some men, that might mean opting for pieces of clothing that they normally wouldn't purchase and for others, that could mean trying out a new brand or type of apparel. If you're a guy that is in search of something new to add to your closet, there is nothing easier and more versatile than a new vest. Before you stop reading, let us explain to you why vests are an easy to wear item.

A vest is the perfect added layer to a hoodie, long sleeve shirt, button down or sweater. If you don't want to wear a long and heavy coat but still want to stay warm, a vest is the ideal choice. These kinds of vests will offer you insulation and style at the same time. What more could you want? For those who want to try out a vest for the first time or add another vest to your collection, there is no better brand to check out than Canada Goose. Known for their warm, luxurious and stylish outerwear, this beloved brand is one of the most-sought after on the market.

Read more