Skip to main content
  1. Home
  2. Fashion & Style

TGIF shopping: Askov Finlayson opens flagship location

By

Men’s apparel brand Askov Finlayson is celebrating the opening of their new flagship location at their home base of Minneapolis, Minnesota.

The new space–located adjacent to their current home–offers double the square footage, all the proof needed to showcase AF’s tremendous growth over the past four years. Alongside their expanded collection of products, they also offers an assortment of local, American, and global brands.

Recommended Videos

RELATED: SHRINE CO’S BAGS ARE A PERFECT FIT FOR FOOTWEAR ENTHUSIASTS

Related

“It’s exciting to see the brand come to life as a physical environment,” says Eric Dayton, who co-founded AF with his brother, Andrew, in 2011. “Everything from the color of the millwork to the small brass detailing in the floor looks and feels like us. We’ll be creating a coffee and sandwich shop in the old space that will open this fall, and the courtyard will provide cafe seating during the day. And then we’re retrofitting an old Airstream trailer that will go into the back of the outdoor area next spring. In the evenings, the trailer’s hatch will pop open and the courtyard will transform into a beer garden. I love the blending of the indoor and outdoor spaces and it will be fun to see the way the café, beer garden, and store all interact together.”

Additionally, the store will feature Warby Parker at Askov Finlayson (their first retail presence in Minnesota), a 250-square-foot showroom offering the brand’s full collection of frames.

“I met the Warby Parker founders through a mutual friend when they were MBA students at Wharton and I was at Stanford Business School,” says Dayton. “We had talked about a Minneapolis partnership early on, but Askov Finlayson’s previous space was too small for any kind of shop-in-shop. [Warby Parker co-founder and co-CEO] Neil Blumenthal brought the idea back up about a year ago, just as we were considering expanding. The timing was perfect and Warby Parker fits beautifully into the new store.”

In addition to the new store, AF also recently introduced shorts and swim trunks. “Manual readers will love the cadet/navy two-tone color combination; it’s my favorite. I’m also really excited about the new colors that Frost River did just for our store. They’ve become famous for making all their products in only one color: field tan. And so for the first time their great bags are available through us in navy blue, forest green, and a really nice medium grey.”

Be sure to check out Askov Finlayson’s new flagship store at 204 North 1st Street in Minneapolis or shop online here.

Editors' Recommendations

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
A day at the races: How to dress for the Kentucky Derby
Let your colors and patterns fly at the Kentucky Derby
Men's Derby Fashion with Bowties

Thanks in no small part to social media, The Kentucky Derby has become more than a horse race, becoming a major annual fashion event. Horse races have historically been social events that encouraged spectators to dawn their most spectacular finery going back to Victorian England. That tradition carried over to the States, and three races of the Triple Crown have been fashion events for America's upper class for well over a century. As a social engagement, the greatest of the three big races is The Kentucky Derby, and the greatest part of the race is the Kentucky Derby outfits. Churchill Downs Racetrack in Louisville, Kentucky, becomes the fashion capital of the South for one weekend every May.

The rise of social media and "fit" culture have led to a boom in Kentucky Derby parties across the country over the past ten years. An event that used to be a niche interest to horse racing and gambling enthusiasts, along with the few people wealthy enough to attend the event, has become a national fashion event. People who have no interest in horse racing and will probably not even watch the race (there are a number of races happening all day, culminating in the actual headline race) gather together over their shared love of dressing up and partying. It has become an occasion to be seen, both #IRL and on every social media platform.

Read more
Get up to 50% off Oliver Cabell sneakers, loafers, and more today
oliver cabell sneaker sale april 2024 sneakers on feet

There are some fantastic sneaker deals at Oliver Cabell providing you’re fast enough to snap one up. There’s up to 50% off select styles with something for every taste and desire here. To get the discount, just use the promo code LASTCALL. With 150 products available right now, the best thing to do is take a look for yourself by tapping the button below. Otherwise, if you keep reading, we’ll take you through some highlights that we particularly love in the sale.

What to shop for in the Oliver Cabell sneaker sale
If you love to have the best sneakers in your wardrobe, you’ll love what Oliver Cabell has to offer. We instantly love the which is down to $150 from $199. A distressed twist on the brand’s iconic low-top silhouette, it’s handcrafted and coupled with buttery Italian calfskin leather and custom outsoles. No two pairs are alike and the combination of green and white looks great.

Read more
Go bold with yellow watches for men: Our top picks
Our top picks for yellow watches for men
Hublot Big Bang Unico Yellow Magic

Yellow watches for men are not for the faint-hearted, and you'll need some serious confidence if you're going to sport one of these eye-catchers on your wrist. With summer just around the corner, a yellow watch is the perfect accessory to brighten up your look, whether you're taking a stroll along the Italian Riviera or lounging at home with steaks on the grill. These citrus-hued watches, from the TAG Heuer Formula 1 to the Audemars Piguet Royal Oak Offshore Diver, stand out as a ray of sunshine amid the gloom of rainy spring days, making us dream of the warm breeze and blooming flowers in summer.

Yellow watches come in a hue that commands attention, that's for sure, which is why you see them on road signs and neon highlighters at school. With its inherent ability to captivate, either as a matte yellow or a more lustrous gold, the presence of a yellow dial on your watch will certainly draw attention.
Yellow watches for men: Our Top 5 picks

Read more