TGIF Shopping: Victor Cruz Teams Up With Denim Brand 3×1


New York Giants Super Bowl champion Victor Cruz is teaming up with premium denim retailer 3×1 for an exclusive collaboration.

The Pro Bowler is no stranger to the world of menswear. Regarded as one of the best-dressed men in the NFL, Cruz served as an Ambassador for the first NYFW: Men’s earlier this year.

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Cruz thought up the capsule collection after returning from a recent “inspiration tour” of Japan (you know, as one does).

“I have been a huge fan of 3×1 ‘s program for a long time, and the concept of bespoke denim intrigued me,” says Cruz. “Their understanding of imported denim from around the world and a focus on fit was what drew me to the brand. My friend introduced me to Scott and we clicked immediately. Our aesthetics aligned in fluid ways and I knew this was the right brand to partner with for my first creative collab.”

The result is a 5-piece denim collection, including a classic shirt jacket, long sleep asymmetrical ombre shirt, trousers with coated denim tuxedo stripe, ripped jeans, and a military coat.

“Designing this collection gave me an opportunity to create pieces I have always wanted to wear, but could never find. For both buying and designing I believe in pieces that are classic, and wearable over and over again. I purchase, and want to bring to market, pieces men want to live in on a daily basis.”

The 3×1 by Victor Cruz collection is now available exclusively on Farfetch, through the site’s boutique partner the Webster Miami. Prices range from $325 for the jeans to $1,325 for the coat.