Skip to main content
  1. Home
  2. Fashion & Style

Love him or hate him, Kanye is helping Adidas make some noise

Brad Bourque
By

love him or hate kanye is helping adidas make some noise yzyboost350 1
Image used with permission by copyright holder
On Your Feet is all about that new shoe feeling- from the first time you open the box until they’re worn into the ground. Sometimes we’ll sift through the constant Air Jordan releases to bring you the gems other people will leave on the shelves, and sometimes we’ll slide on reclaimed leather loafers from Prague, but we’ll always focus on comfortable shoes with appealing and creative aesthetic. So lace up your new kicks and stand on the precipice of adventure, where will we go together?

If there’s one thing Kanye West does well, it’s making a lot of noise, and that’s just what he’s done by pairing up with the rocket ship that is Adidas Originals. While the first sneaker launch in their collection together, the Yeezy Boost 750 (the grey pair in the back of the picture below), made waves by being limited, the second launch is trying something different – releasing in greater numbers.

YZYBoost350-3
Image used with permission by copyright holder

Let’s be clear, these shoes are going to sell out, and they’re going to sell out fast – like Watch the Throne tour tickets fast. While Adidas is no stranger to limited releases, or collaborations with musicians, the sheer magnitude of this release is a change from the norm for the sportswear brand. It’s normally easy to walk into an Adidas store and pick up any of the new releases, or re-released classic kicks and clothing.

YZYBoost350-2
Image used with permission by copyright holder

The Yeezy Boost 350 is a low top shoe with a simple silhouette. The upper is composed of a single piece of textured, black and white graphic pattern, with matching patterned laces. A suede arch bears the YZY branding that’s now become a trademark of the collaboration with ‘Ye, and the outsole provides the Boost portion of the name, with a special ridged pattern on the outside edge and bottoms.

Recommended Videos

Whether or not your opinion of the Yeezy Boost 350 is affected by your love (or hatred) of Kanye, the Boost outsole is no gimmick. It feels like no other shoe you’ve owned, with a springy, spongy feel that’s designed for running, but is comfortable and supportive even in casual settings.

YZYBoost350-GAL1
Image used with permission by copyright holder

If you’re interested in picking up a pair of these coveted kicks, you can try one of the shops below which are all confirmed to be receiving an unknown number of pairs, as confirmed by sneakernews. You should know if you do try to pursue the release that many stores will be running raffles to keep things fair, so check ahead of time to make sure you can get in on the action.

Adidas Flagship (NYC, Chicago, Los Angeles)

ACD Gallery
Addict Miami
Antenna
Athliesure
Bait
BBC
Blends/Carve
Bows And Arrows
Burn Rubber
Concepts
Champs Sports
City Gear
Clicks
Cream
Crossover
DTLR
Eastbay
East Dane/Shop Bop
Eblens
Epitome
Extra Butter
Foot Locker
Finish Line
Jimmy Jazz
J2 / SneakerBox (Vancouver, Canada)
Kicks USA
Kick Sole Provider
KITH NYC
Leaders
Livestock Canada
LESS 17 (Calgary, Canada)
MACHUS
Major DC
Moe’s Sneaker Spot
Nice Kicks
Notre
Oneness
Opening Ceremony
Pac Sun
Packer Shoes
Politics
Premier
Private
Puffer Reds
Roc n Sole
Roden Grey
RSVP Gallery
Shelmar/The Vault
Shiekh Shoes
Shoe City
Shoe Gallery
Shoe Palace
Sneaker Junkies
Social Status
Succezz
UBIQ
Uptown Miami
Villa
Walters
Xhibition

Editors' Recommendations

Brad Bourque
Brad Bourque
Former Digital Trends Contributor
Brad Bourque is a beer and sneaker writer, retired fantasy football commissioner, and devout Portland Timbers. On the…
Hublot’s sapphire Big Bang gets an icy new color
Hublot reveals new Big Bang in Glacier Blue
Hublot Big Bang in Glacier Blue

The newest addition to the Hublot MP-11 collection is a formidable presence, measuring a whopping 45mm in diameter and 14.4mm in thickness, so you'll need some major confidence if you want to sport this beast on your wrist. The inaugural Sapphire Big Bang was introduced in 2016 and since then the brand has delighted fans with an array of color iterations, from other sapphire colors to purple and orange. Now, Glacier Blue has been introduced, just in time to keep you cool this summer (in attitude, not temperature, unfortunately.)
Hublot: The Big Bang MP-11 in Glacier Blue

This Big Bang MP-11 features a 14-day power reserve, which is achieved through seven series-coupled barrels arranged in a horizontal configuration, and all of that can be viewed by the wearer. The truly vibrant Glacier Blue (seriously, the blue is so bright you'll feel like you're about to start seeing your breath) is made with a fresh chemical composition but still shares the same properties as sapphire: luminous, and able to withstand scratches.
Technical specifications
This Hublot watch will leave you completely mesmerized for several hours before you even think about the technical specifications, though there are some exceptional details to go over. Inside this MP-11 is the HUB9011 Manufacture manual-winding skeleton power reserve movement. As we mentioned above, there are seven series-coupled barrels, but they've been arranged in a coaxial and vertical configuration so the watch is able to maintain a super slim profile of just 10.9mm. All tied together like a bow on top is the blue transparent structured rubber strap with a titanium deployant buckle clasp.

Read more
Every new Patek Philippe watch you need to know about
Check out Patek Philippe's Newest Releases
Patek Philippe on wrist

The watch world is rich with history. With brands like Rolex, Omega, and Tudor coming out of Switzerland, it is easy to forget that they all owe a little part of their success to the father brand of all wristwatches, Patek Philippe. Since they created the first Swiss wristwatch for Countess Koscowicz of Hungary in 1868, they have innovated and led the way to create a massive watch industry that chronophiles love.

This year, at Watches and Wonders, they showed again that they are the best in the business by providing a whole slate of timepieces for us to ogle for the coming year. Here are all the watches Patek Philippe dropped in Geneva that you need to know about.
World Time with Date

Read more
Omega counts down to the Paris 2024 Olympic games with new Speedmaster
Omega unveils new watches for Paris 2024 Olympics
Omega Speedmaster Chronoscope Paris 2024

With just 100 days until the Paris 2024 Olympics, Omega is capitalizing on its status as the official timekeeper of the event with another new release. The Omega Speedmaster Chronoscope has remained unchanged since its initial release in 2021, in which it featured a large case and a vintage dial. However, with a big summer ahead, the Omega Speedmaster Chronoscope collection has expanded with two new iterations.
Omega Speedmaster Chronoscope: New additions for the Paris 2024 Olympics

Last year, clearly already excited for the Olympics like a kid asking about Christmas in March, Omega released the two-tone Seamaster Dive 300m as a commemorative watch. Now, we have a second set of watches to celebrate the upcoming games (at this rate, we're half expecting Omega to drop a new watch to celebrate the opening ceremony, the closing ceremony, and all the sports in between. Essentially, these latest Omega Speedmaster Chronoscope timepieces maintain the essence of their predecessors, however, they feature different materials and colors, which can actually yield a significant difference.
Technical specifications

Read more