Swatch’s new gold MoonSwatch is priced like it’s 1969
Swatch's Mission to the Moon 1969 has 11 grams of real gold, priced at 1969 rates
Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5
Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery’s wrist in Thunderball, worn alongside […]
Look to the sky for these space themed watches
These 5 space themed watches will have you seeing stars
Latest Stories
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The West is a statement look with TAFT’s new edit
TAFT Longhorn collection gives you a stylish look with a little western flare -
Windup Chicago proves the watch fair is still the best room in the business
Plenty of watch events would strike any reasonable observer as “just fine.” Windup Chicago, on the other hand, cleared that bar before I got to the first table. The roving fair, which ran July 10 through 12 at Morgan MFG in Chicago, is back for its fifth year in the city overall. It’s the third […] -
Hockerty wants color to stand out this summer with new Color Edit
The summer is in full swing. That means you are likely dealing with the rising temperatures to the point that you are sitting back and missing the blizzards of January. I remember standing on the corner of a street in New York and watching the snowflakes fall, thinking, “I can’t wait for summer and baseball.” […] -
Luminox’s new Adventure Watch trades tactical black for a weathered, vintage look
Luminox's new $795 Adventure Watch is a Swiss field watch with a pre-aged IP Antique finish -
What sailors in the Race to Mackinac, America’s oldest freshwater race, wear on their wrists
The Race to Mackinac has been run since 1898, when five boats set out from Chicago. Today it covers 333 statute miles up Lake Michigan, crosses into Lake Huron at the Straits of Mackinac, and finishes off Mackinac Island — and it is not an easy voyage. It is also not a gentle one. Sustained […] -
Luminox goes full stealth with a new all-steel Navy SEAL Foundation watch
Luminox built its name on lightweight, strap-bound tool watches. Now, it’s trying a slightly different tack. The Swiss-made, American-founded brand just added a fully blacked-out, all-steel model — the XS.3228.NSF — to its Navy SEAL Foundation 3220 Series, a collaboration that dates back to 2020. The big change here is the finish. The 43mm case, […] -
Even If You Don’t Golf, You’ll Want to Wear This New Fabletics x Malbon Collection
New polos, dresses, trousers, and accessories bring streetwear-inspired style to the fairway -
Zenith drops a pair of DEFY Extreme editions in two in-your-face colors
Zenith's new DEFY Extreme editions arrive in violet titanium and forged-carbon lapis lazuli. -
Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing
The Amberjack Axis is a $185 Portugal-made sneaker with full-grain leather, athletic EVA cushioning, and arch support built for all-day wear -
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust -
Longines refreshes its cult-favorite central power reserve in light blue
Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own […] -
Shohei Ohtani’s newest Seiko is out of this world
The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It’s not for sale, will never be for sale, and there’s exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star […] -
The Internet Killed Expertise and Then Made It Cool Again
We’ve gone through a little period that I like to call the “Dark Ages of Knowing Things,” when the internet had an entire generation of men convinced they no longer needed experts. Why would they? Everything was available at the drop of a hat, and with one Google search, you could have the world at […] -
The Best Men’s Style Picks for FIFA World Cup 2026: What to Wear from Takeoff to Kickoff
FIFA 2026 provides a global amphitheater for sport, people, and culture to converge. Not only do the world’s best football players compete for the crown, but devoted fans have opportunities for travel and spectacle, visiting new places while cheering on their national team. It’s a true celebration. And when participating in a once-in-a-lifetime event, it […] -
Christopher Nolan and Hamilton made a bronze watch fit for The Odyssey
Here’s a first for a company that’s spent decades sticking its watches into movies: this one was built for a film it can never actually appear in. That’s the twist on the Khaki Field Auto The Odyssey Limited Edition, Hamilton’s latest team-up with Christopher Nolan tied to his upcoming epic The Odyssey (in theaters July […] -
VERO Watches drops a watch reminding you forest fire prevention is all you
VERO Watches is built to find the man who embraces his lineage. I am not talking about his nationality. I am not talking about his race or his heritage. I am talking about the lineage that brought us from the caves and the frontier to the more civilized and modernized world we recognize today. These […]
Watches
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Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication
Shinola has made watches about Detroit, about the Apollo program, and about a lake monster. Its newest one is about a sailboat race, and damn, is it good-looking. The Detroit-based brand is launching the Mackinac Night Race, a limited edition built around the yacht timer — the countdown complication used to time the start of […] -
Windup Chicago proves the watch fair is still the best room in the business
Plenty of watch events would strike any reasonable observer as “just fine.” Windup Chicago, on the other hand, cleared that bar before I got to the first table. The roving fair, which ran July 10 through 12 at Morgan MFG in Chicago, is back for its fifth year in the city overall. It’s the third […] -
Luminox’s new Adventure Watch trades tactical black for a weathered, vintage look
Luminox's new $795 Adventure Watch is a Swiss field watch with a pre-aged IP Antique finish -
What sailors in the Race to Mackinac, America’s oldest freshwater race, wear on their wrists
The Race to Mackinac has been run since 1898, when five boats set out from Chicago. Today it covers 333 statute miles up Lake Michigan, crosses into Lake Huron at the Straits of Mackinac, and finishes off Mackinac Island — and it is not an easy voyage. It is also not a gentle one. Sustained […]
Footwear
-
The West is a statement look with TAFT’s new edit
TAFT Longhorn collection gives you a stylish look with a little western flare -
Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing
The Amberjack Axis is a $185 Portugal-made sneaker with full-grain leather, athletic EVA cushioning, and arch support built for all-day wear -
NOBULL debuts new colorways for daily running shoe, Journey 2
Four new colorways just dropped for NOBULL's best-selling Journey 2 sneaker -
From dirt to downtown: Adidas drops new TERREX Freehiker 3
Last fall, I got the opportunity to experience Lake Tahoe for the first time. I loved the downtown areas with the mountain town vibe. I loved the fine rock beach on the banks of the lake. I tried yoga for the first time and figured out that I was both open to it and terrible […]
Clothing
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Legendary designer has a project coming up you may not know about
Legendary designer, Tom Ford, is writing and directing a film adapting the Anne Rice novel, Cry to Heaven -
The ‘Dad Reset’ is on the horizon: Megan Collins leads the charge
Founder of Style Girlfriend gives dads the confidence to level up -
Hockerty wants color to stand out this summer with new Color Edit
The summer is in full swing. That means you are likely dealing with the rising temperatures to the point that you are sitting back and missing the blizzards of January. I remember standing on the corner of a street in New York and watching the snowflakes fall, thinking, “I can’t wait for summer and baseball.” […] -
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust