New Claus Porto Store Offers Musgo Real Hot Towel Shaves

Claus Porto Store
If you don’t know what Claus Porto Porto is, you’re missing out on something that is truly special. Back in 1887, Ferdinand Claus and Georges Schweder, two German gentleman living in Portugal, opened the first national soap and perfumes factory, Claus & Schweder, in Porto. Fast forward to 1936, and somehow the name Schweder gets dropped off and the brand becomes known as Claus Porto, and they market their first grooming products with the sub-brand Musgo Real Real.

Musco Real

This year, to mark the 130th anniversary of the iconic Portuguese label — known for the slick labels that decorate the fragrant soaps and grooming products — Claus Porto opened a brand new flagship store at 22 Rua das Flores in Porto. “We chose Rua das Flores, in the heart of Porto’s historical center, because the street has a timeless charm, like Claus Porto itself,” said CEO Francisco Neto. “It is with great pride that we can finally showcase Claus Porto properly in the city that gave it life and its name.”

Joao Mendes Ribeiro — the architect who oversaw the project, which is spread over three stories of a 19th-century Porto townhouse — looked to “underline the wealth of Claus Porto’s heritage: a heritage made up not only of the physical legacy of the past 130 years, but also the intangible heritage represented in the symbolic value of each historic object.”

Claus Porto Store

The Musgo Real extension even has its own section, an exclusive lounge space towards the back of the store that features a vintage barber’s store. Every Saturday, visitors can head there for Musgo Real hot towel shaves, “a luxurious traditional barber service that pampers customers with the full range of Claus Porto male-grooming products.”

The store even features a section that pays homage to the history and graphic identity of Claus Porto, and another area that makes shoppers feel like they’re relaxing at home.

Grooming

Kiehl’s Cannabis Sativa Seed Oil is Great for Guys with Problem Skin

Sorry guys, this won't get you high. However, it will fix your skin issues.
Fashion & Style

Say Bye to Winter Boots and Hello to Your Favorite New Spring Sneakers

A word to the wise: Boot season is officially over.
Grooming

The Best Men’s Grooming Gear of the Year is Coming. Are You Ready?

The Manual 2019 Grooming Awards launch on March 26. Don't miss out!
Fashion & Style

The New Sperry BIONIC Collection Is Partly Made from Recycled Plastic Trash

Sperry’s hope with this new collection is to motivate its worldwide following to help reduce the 8 million tons of plastic that enters the world's oceans each year.
Living

This Frank Lloyd Wright House Actually Sold for a (Relatively) Affordable Price

And by “affordable” we mean the lucky buyer snagged the home for under $1 million.
Grooming

The Best Hairstyles and Products for Balding Men

We spoke with expert barber Richard Marshall to get the low-down on the best cuts for hair loss.
Grooming

What’s Up with Essential Oils and Should Guys Use Them?

Here are no-fuss ways to tap the benefits of citrus, peppermint, sandalwood, and more.
Grooming

Using Resveratrol Grooming Products Is Like Giving Your Skin a Wine Bath

Some weightlifters even consider resveratrol to be a good supplement because it may help increase testosterone levels and it functions as an anti-inflammatory agent, reducing post-workout soreness. 
Grooming

How to Give Your Partner a Romantic Massage

We chatted with Swedish Institute-trained and licensed massage therapist Rich Kiamco about how to give the perfect massage.
Culture

Honor Presidents’ Day with Some Grooming Tips Inspired by Presidents Past

We've paired up some of our favorite former leaders with a few grooming products we know they would've loved.
Grooming

Oars + Alps is Now Available Offline in a Target Near You

No more waiting for delivery. Oars + Alps is the go-to natural skincare brand for every outdoor adventurer.
Grooming

Shaving Tips for Black Men: Best Products and Practices

Painful ingrown hairs, razor bumps, and skin infections -- all of these issues can be avoided by following some pretty basic steps.
Grooming

9 Black-Owned Grooming Brands You Should Know

In celebration of Black History Month, we've highlighted a few of the many Black-owned grooming brands specializing in men's care.
Grooming

The Physical and Mental Benefits of Cold Showers

Learn discipline, soothe muscles, boost calming hormones, and be more like James Bond.