One of the most iconic beers from the Lone Star State is greeting the Dry January craze in style. The Texas beer, initially brewed by European immigrants back in the early 20th Century, is embracing current norms. Come 2026, a non-alcoholic version of Shiner Bock will be available across the land.
The ever-popular beer will likely only become more so, given trending things like low-to-no consumption and wellness pushes. It’s yet another addition to the fast-growing non-alcoholic beer category, expected to continue surging still in the new year. With NA versions spanning all styles, there’s never been a better time to check out the arena.
“We are seeing a generational shift in how people enjoy beer,” says Nick Weiland, brand director at Shiner Beer. “Shiner Bock has been a legendary Texas favorite since it debuted in 1913. With Shiner Bock Non-Alcoholic, long-time fans and new drinkers alike can enjoy the ritual of an ice-cold Shiner, regardless of alcohol content.”
Look out for the new brew in 2026. Many others are likely to join, especially in the non-alcoholic realm. We’re starting to see great NA renditions of styles all across the board, ranging from kolsch beers to IPAs, porters, and stouts.
Shiner Bock is the work of K. Spoetzl Brewery and the top craft beer in Texas. It’s located in Shiner, Texas and dates back to 1909. The Shiner label is the pride of the brand and the flagship bock beer has introduced countless fans to a taste of European-inspired beer.
