Barbour and Wildbunch create the ultimate luxury collection
Barbour and Wildbunch explore the great outdoors with a new limited-edition mocassin collection
Citizen announced a new Promaster Dive and knocked 44% off this older model
The The Citizen Promaster Dive Eco-Drive Watch offers water resistance up to 200 meters. It's on sale from Amazon with a 44% discount, for savings of $165.
New limited-edition Citizen watches blend Japanese artistry and innovation
Citizen rolls out the 30th-anniversary Citizen models in two different versions, with a pink and blue dial. Both draw inspiration from a Japanese notion, Okashi, that highlights life's beauty.
Krayon’s new watch offers a unique month-at-a-glance mechanical planner
Swiss haute horlogerie brand Krayon introduces "Anyday," the world's first mechanical planner watch that displays an entire month at a glance. Unveiled at Time to Watches in Geneva, this revolutionary calendar complication shows each day and date for the current month while automatically transitioning between months without technical intervention, offering wearers a comprehensive five-week view directly on their wrist.
Unimatic x Massena LAB’s limited-edition watch pays homage to Artemis II
Unimatic and Massena launched a new GMT Dive watch that’s inspired by the Space Launch System that will take the Artimis II crew into space.
Salomon’s newest sneaker pack is out of this world
Salomon's newest collection pack explores outer space with brand new hues
Alpine F1 driver Jack Doohan joins H. Moser & Cie. as newest ambassador
Independent Swiss watchmaker H. Moser & Cie. announces Alpine Formula 1 driver Jack Doohan as its newest Friend of the Brand.
Omega Seamaster Planet Ocean Worldtimer debuts with two colors
Omega swapped the old caliber on the Seamaster Planet Ocean with a new world timer mechanism, Caliber 8938, that can track the time in different geographical locations.
Junghans Mega Futura reimagines the first radio-controlled watch with modern style
Junghans is back with the Mega Futura. It was designed for the future, and the future is now.
Maurice Lacroix’s latest collab with street artist Wotto is breaking all the rules
Maurice Lacroix unveils the AIKON Automatic Wotto Limited Edition, transforming its popular model into a vibrant canvas featuring British street artist Wotto's colorful characters and signature style.
This company can find you almost any watch in 24 hours
If you're struggling to find your grail watch, Wrist Aficionado can find it for you in as little as 24 hours.
Reebok returns to golf with three new performance shoes
Reebok reenters the golf world with a new collection from Reebok Golf
Converse joins the sneaker-loafer trend with a sophisticated design
Converse joins the sneaker-loafer hybrid trend with an interesting luxe design
New Balance gets deconstructed in a new size? collaboration
size? and New Balance revive the 'Protection Pack' with plenty of style
Tag Heuer unveils the official clock for the 2025 Formula 1 season
Tag Heuer goes all in with the official clock for the 2025 Formula 1 season.
Hublot’s Big Bang Meca-10 Aspen One celebrates Aspen’s snowy mountains in style
Hublot debuts the Big Bang Meca 10 Aspen One.
How do quartz watches work? Understanding the science behind their precision
Quartz watches use battery-powered quartz crystals to keep time with incredible accuracy. The crystal vibrates at a precise frequency when electrified, driving the watch's mechanism. Discover how this brilliant technology revolutionizes timekeeping!
A rodeo-inspired adidas Superstar is headed for the shelves
adidas goes Western with their newest 'City Series' sneaker
CNCPTS and New Balance unveil new money-themed sneaker
CNCPTS and New Balance reunite for a new sneaker concept that's money related
Red Wing Heritage’s spring boot isn’t for the traditionalists
Red Wing Heritage unveils new spring color for one of their classic designs
Tissot PRC 100 Solar combines solar tech and classic design in a modern upgrade
Tissot gives the PRC 100 a technological makeover.
UNTUCKit goes beyond shirts for an ‘Untucked shoe’ with Hari Mari
The king of the elevated non-dress shirt has now teamed with the king of the 'if you have to wear shoes, wear as little shoe as possible' for a new flip flop
Biver unveils exclusive Automatique Japan Edition with platinum, rose gold options
Biver shifts its focus to watch enthusiasts and honors them with a new watch—the Automatique Japan Edition.
Hamilton pays tribute to Death Stranding 2 with a new watch
Hamilton teams up with Hideo Kojima on a new project.
Balenciaga gives Puma’s Speedcat a high fashion makeover
Puma and Balenciaga give fans a preview into their latest sneaker design
Nicks Boots debuts a new athletic-inspired boot
Nicks Handmade Boots innovates the classic work boot with an athletic touch
HOKA Clifton 9 running shoes are on sale for $117
The Hoka Clifton 9 Road-Running Shoes prioritize support and comfort, so you can enjoy the benefits of the exercise. They're on sale from Rei Co-op at 19% off.
Parmigiani Fleurier’s new Tonda PF captures the essence of sky and sea
The new Parmigiani Fleurier Tonda PF 36mm Automatic Platinum Stone Blue features a vibrant Le Corbusier-inspired dial, stainless steel case with platinum bezel, and universal 36mm proportions
H. Moser & Cie. teams up with LABEG for a unique cardboard watch art show
Swiss watchmaker H. Moser & Cie. collaborates with artist LABEG to create striking cardboard interpretations of iconic timepieces, on display at Moserland NYC March 12-13, 2025.
Sotheby’s watch auction will highlight alien-inspired wristwear
Sotheby's and heist-out present Area_51, a UFO-themed luxury watch auction featuring 51 otherworldly timepieces from brands like Audemars Piguet, Patek Philippe, and Furlan Marri in Geneva this April.
GAP selling a recreation of viral Timothee Chalamet red carpet look
Timothee Chalamet stopped the show on the red carpet with a custom creation from GapStudio, Now you can have the look
Chubbies was bored with the usual swim trunks and textured them up
It is nearly time to start dreaming of that weekend getaway for the summer water sports
MUNICIPAL is ready for Easter with lilac drop
As we get closer to Easter, pastel colors will take over. MUNICIPAL is getting out ahead of it with this lilac drop of a best seller.
Inside Bugatchi’s FW25 collection: Where elegance meets introspection
We got a chance to sit down with the creative director of Bugatchi and got insight on the inspiration for the Fall and Winter 2025 line.
Lacoste brings the party to Paris to celebrate their newest sneaker
Lacoste takes over Paris for their newest sneaker launch
New Balance’s latest MADE in UK sneaker has arrived
New Balance adds a new timeless design to its MADE in UK series
Song for the Mute and adidas reunite for their fifth collaboration release
Song for the Mute and adidas continue their partnership with their fifth collection
A gentleman’s guide to the morning suit: The must-know details
The truth is, what is old is new. So all of the old school looks are starting to flood back. The morning suit is next up, here is if it is right for you.
Anoma’s A1 Slate features a distinctive design with a sleek dial
Anoma just rolled out a new watch with a triangular case.
King Seiko Vanac returns with Tokyo-inspired design and a see-through caseback
Seiko breathes life into the Vanac collection from the '70s.
A neon New Balance sneaker is here – and it’s as bold as you would expect
New Balance releases the brightest sneaker of their collection yet
Wicked Director Jon Chu wears custom made from exclusive members only brand
Wicked Director Jon Chu wears a custom tux from one of the most exclusive brands in LA
Fight the cold with this Banana Republic Merino sweater — as low as $35
The Banana Republic Italian Merino Half-Zip Sweater is a welcome addition to any man's wardrobe for the colder months, and you can get it for as low as $35.
An expert from Moose Knuckles explains this year’s long coat obsession
Long winter parkas and coats dominated the streets of New York this winter. An industry expert explains the explosion
HM Steel Amber by Arnold & Son: a minimalist watch with a unique amber dial
Arnold & Son is reviving the stone-dial style with a new watch—HM Steel Amber.
Seiko marks 60th anniversary of diver’s watch with exclusive timepieces
Seiko pays tribute to the 1965 Prospex Heritage Diver.
Vince. wants you to leave an OOO ‘Gone Fishin’
Now that the spring is getting closer, we're starting to get the itch to go fishing. Vince. is on board.
Arc’Teryx continues to grow its footwear line with new sneakers
Arc'Teryx continues to expand its footwear with a new performance sneaker
ASICS take it back to the 80s for a “propaganda” filled campaign
Sneaker Politics and ASICS unveil a cheeky new campaign that pays homage to the '80s.
Here’s how to remove watch links in 5 easy steps for a better fit
A great watch allows you to customize the fit just like your clothing. Be a pro at changing the fit of your watch by following these 5 simple steps.