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Place of Elms has designers dress like you in new campaign
How you dress says a lot about who you are. Your outward appearance is a reflection of your inner self-image. So if you feel as though you are chaotic and messy, you will look unkept and sloppy in your day-to-day life. We all look to celebrities to mold our looks, but there is a level […] -
The Reebok x MARKET Club C 85 drops in two bold new editions
Reebok joins MARKET for another collaborative collection that includes two new sneaker designs made for the hybrid trend moment. -
Panerai re-releases its iconic original Luminor Marina watch
True innovation in the watchmaking industry is often measured by the faithful resurrection of the iconic. Panerai has proven this theory correct by masterfully re-releasing its Luminor Marina Ref. PAM01000, a timepiece that brings the foundational DNA of the 1998 original into the present day. This is a precise re-creation that gives collectors a rare […] -
Prada reintroduces the Toblach, a minimalist icon reborn
Prada brings back the Toblach, a minimalist shoe from the past that looks to make another splash in the modern day -
Christian Rich’s Cactus Flowers and L.G.R. team up again for a luxury limited-edition eyewear drop
Music producers Christian Rich team up with L.G.R. for a limited-edition eyewear capsule. Discover the handmade Italian sunglasses from this new collaboration. -
Christian Louboutin elevates the men’s Chelsea boot with its Devon College
Christian Louboutin takes on the classic Chelsea boot in the only way the luxury brand knows how. -
Citizen unveils its thinnest Eco-Drive watch ever made
In an industry where innovation and elegance stand as the ultimate benchmarks, Citizen Watch Company has recently released a timepiece that extends the boundaries of light-powered watchmaking. The new Exceed Eco-Drive 2.98mm can lay claim to being the thinnest Eco-Drive watch ever created by the Japanese manufacturer. This unprecedented feat of micro-engineering showcases Citizen’s unparalleled […] -
Dennison Watch Co. revives a historic name with the new ALD Dual-Time
Dennison Watch Co., a premier horological entity once revered in the early 20th century for its robust cases and pivotal role in the birth of the wristwatch, has been grandly revived for the modern connoisseur. Its debut offering, the ALD Dual-Time collection, is a masterful return to prominence and a heralded legacy, blending archival inspiration […] -
Oris and Bamford launch a limited edition ProPilot Altimeter
In the dynamic world of horological collaborations, brand partnerships have been known to blaze a path that veers more towards the more traditional, but the Oris x Bamford Watch Department ProPilot Altimeter ‘Mission Control’ is a limited edition luxury watch that defies convention. This inspired collaboration, limited to only 250 pieces worldwide, represents the perfect […] -
Adidas revives the Italia with stunning Made in Italy ostrich leather
Adidas upgrades its luxury sneaker, Italia, with a new updated leather upper making it their most premium shoe yet. -
New Balance turns the 1906R into a cold-weather sneaker with Primaloft
New Balance upgrades its 1906 sneaker with Primaloft, bringing weather and cold resistance to the everyday sneaker -
Bulgari unveils stunning new bronze and green Octo Roma watch
In an industry extremely competitive in the realm of luxury sports watches, Bulgari has consistently proven themselves capable of defying the conventional at every turn. The horological powerhouse has once again captivated both industry insiders and watch enthusiasts with an unexpected debut at Geneva Watch Days 2025: the introduction of a bronze-cased Octo Roma. This […] -
TAG Heuer’s new Monaco Gulf is a racing legend reimagined
The iconic combination of the Heuer Monaco’s square case and the vibrant Gulf racing livery has achieved legendary status among serious watch collectors. Today, TAG Heuer and Gulf Oil return with the introduction of a captivating new iteration of the Monaco Chronograph Gulf, a luxury timepiece that masterfully celebrates tradition while embracing contemporary refinement. This […] -
FILA and J-FROST elevate a classic with the Original Tennis Lux
FILA joins forces with J-FROST for a street-style revamp of the Original Tennis Lux sneaker. -
Adidas joins Audi F1 team as official partner ahead of 2026 debut
Audi F1 and adidas have signed a multi-year partnership, making adidas the official apparel partner and launching a global fan collection in 2026. -
Urwerk’s new UR-150 Blue Scorpion is a mechanical marvel
Geneva-based manufacturer Urwerk, an industry leader in the indie watchmaking game, has recently released the UR-150 Blue Scorpion, a timepiece reimagining one of its most legendary models through an enchanting, cinematic lens. The mechanical and artistic prowess of the brand stands out here, and stands as a testament to Urwerk’s commitment to continually going outside […] -
Pantone partners with Allbirds for exclusive Wool Cruiser color launch
Pantone and Allbirds join forces for a collaborative collection that brings bold colors to the Wool Cruiser -
A. Lange & Söhne unveils two sublime new watchmaking masterpieces
A. Lange & Söhne stands as a paragon of Germanic precision in the horological industry, renown for mechanical artistry and uncompromising craftsmanship. The Glashütte manufacturer once again reigns supreme with the simultaneous debut of two exemplary timepieces: the 1815 Tourbillon and the Richard Lange Jumping Seconds. These watches, while singular in their complication, are united […] -
Hamilton drops new military-inspired aviation watches
Hamilton expands its Khaki Aviation collection with several new models including a mechanical chronograph, bronze-cased Pioneer, and colorful X-Wind variants. The military-inspired timepieces range from £930 to £2,050. -
Hermès drops cool titanium H08 sports watches
Hermès introduces two new titanium H08 models featuring icy blue colorways and ceramic bezels. The 39mm sports watches showcase the Parisian maison's athletic side with Swiss H1837 movements and prices starting at $7,900. -
Wales Bonner’s new Adidas Jabbar blends archival sport with modern luxury
Adidas and Wales Bonner pay homage to Kareem Abdul-Jabbar's vast legacy with a new capsule collection. -
Bucherer Masterworks is redefining luxury watch collecting
Explore how Bucherer’s Masterworks is curating horology’s finest timepieces — with insight from Global Associate Director Olivier Gantenbein on storytelling, craftsmanship, and the future of luxury watches. -
Luxury meets utility in Aimé Leon Dore’s Italian-made Derby Hiker launch
Aimé Leon Dore adds a hiker boot to its lineup, and it's full of luxury and outdoor ruggedness. -
Patrick Mahomes joins Hublot as their newest brand ambassador
Hublot has made a science out of brand ambassadorships, and the Swiss manufacturer – renowned for its audacious ‘Art of Fusion’ philosophy – has recently announced Patrick Mahomes, the superstar quarterback for the Kansas City Chiefs, as its latest brand ambassador. This strategic partnership is a celebration of unrivaled excellence proving that impossible is nothing. […] -
Ulysse Nardin’s new Freak X Crystalium is a transparent marvel
Ulysse Nardin has consistently carved a path of unparalleled innovation in the world of haute horology and with the introduction of the Freak X Crystalium, the watchmaker continues to push the boundaries of skeletal design to their absolute limits. Debuting at Geneva Watch Days 2025, this latest iteration of the iconic Freak collection is a […] -
Jaeger-LeCoultre unveils two sublime enamel and grand complication watches
There are few watchmakers as revered and respected as Jaeger-LeCoultre, and the venerable manufacturer has once again demonstrated its impact on the industry with two exceptional introductions that celebrate premium grand complications and the ethereal beauty of grand feu enamel. These luxury watches, the Master Grande Tradition Calibre 985 and the Master Ultra Thin Tourbillon […] -
Adidas elevates the Samba with lounge-worthy luxury in the Lux edition
Adidas introduces the Samba Lux, an upgraded and sophisticated version of its iconic sneaker. -
Nike’s Killshot 2 evolves with fold-over tongue and luxe burgundy tones
Nike jumps onto the soccer-inspired footwear trends with a new version of the Killshot 2 that's perfect for fall. -
BEAMS enters the sneaker-loafer movement with a timeless all-black design
BEAMS enters the controversial sneaker-loafer trend with plenty of versatility and style. -
IWC launches Curated: a new digital collectibles platform for watches
IWC Schaffhausen has recently released IWC Curated, an innovative platform redefining ownership for the modern watch enthusiast. This unique initiative creates a secure digital certificate for each registered timepiece, establishing a new paradigm of provenance, authenticity, and collectibility. IWC Curated acts as a digital vault, a comprehensive life companion for a watch that traces its […] -
The Tornek-Rayville TR-900 CISO M38 is a modern military legend
There are few brands producing tool watches that command the respect and historical weight as the Tornek-Rayville. They will forever be enshrined in horological history for providing the US military with its TR-900 dive watches during the 1960s, and have made a resounding return with the CISO M38, a timepiece that expertly bridges the gap […] -
Favre Leuba debuts its first skeleton watch at Geneva Watch Days
The legendary Swiss manufacturer Favre Leuba has selected the prestigious stage of Geneva Watch Days 2025 to debut a landmark achievement: the Chief Skeleton. This gorgeous timepiece marks the brand’s first venture into the complex world of openworked watchmaking, a move that pays tribute to its storied, 288-year legacy while firmly establishing its position in […] -
White Mountaineering’s third Umbro capsule refines sport-luxe essentials
White Mountaineering and Umbro take on the elements in their third collaborative capsule that captures the essence of the great outdoors. -
CdG Homme elevates workwear roots with a subtly styled Blundstone boot
COMME des GARÇONS and Blundstone reunite for a new design that brings a rugged finish to the sleek Chelsea style -
Rick Owens swaps thickness for elegance in his latest minimalist sneaker
Expert in thick soles, Rick Owens, embraces the slim sneaker trend with his newest Minimalist Sneaker release. -
Adidas revives the Megaride with a refined silver metallic finish
Adidas revamps its Predator silhouette for its newest everyday sneaker, the Predator Megaride, with a silver finish. -
Zenith and USM unveil a defiantly colorful chronograph collection
In a masterful stroke of architectural and horological genius, Zenith and Swiss furniture maker USM have teamed up to debut the Defy Chronograph USM collection, a collaboration that imagines a 1960s convergence between USM’s revolutionary Haller modular system and Zenith’s iconic El Primero chronograph. The end result are four strikingly dynamic, limited editions that constitute […] -
From workouts to weather alerts: Garmin packs it all into one smart watch
As technology advances, we see more impressive gadgets, wearables, and devices designed to improve our fitness. I’ve used simple running tracking apps on my phone before, and I definitely experienced the benefits. While it’s important not to overthink and get too caught up in the numbers and data, tracking your progress can help motivate you […] -
H. Moser’s new Pioneer Flying Hours is a minimalist marvel
H. Moser & Cie. has laid the groundwork for a unique take on haute horology that consistently champions a philosophy of radical minimalism and understated brilliance. The Schaffhausen-based manufacturer has proven its mettle yet again with the introduction of the Pioneer Flying Hours, a timepiece that expertly reimagines a classic complication through a distinctly Moser […] -
Adidas revives the LA Trainer with Made in USA craftsmanship
As the 2028 LA Olympics countdown begins, Adidas is drumming up interest with its latest release that pays homage to Los Angeles. -
Puma reimagines the H-Street with country-inspired editions from Japan, USA, and Italy
Puma continues its globe trotting with three new iterations of the H-Street that take you to Japan, USA, and Italy. -
Reebok’s Engine A returns in Moonstone with archival tech styling
Reebok goes back to the '80s for their newest release that fuses retro style and modern features. -
Unimatic and Massena Lab unveil a NASA-inspired meteorite watch
Not all partnerships yield amazing results and can often lack artistic heft, but with the unveiling of their latest creation, the Modello Quattro U4-T-SPW, the union of Italian minimalists Unimatic and industry curator William Massena of Massena Lab has produced a celestial masterpiece. By transcending standard limited edition fare with a timepiece that masterfully combines […] -
Why the future of luxury watchmaking isn’t just Swiss anymore
Discover how Japanese, Chinese, and independent watchmakers are rivaling Swiss brands with precision, innovation, and artistry. -
HAL Studios elevates the Adidas Intimidation Low with biomorphic design
HAL Studios and Adidas take on the brand's retro Intimidation Low with a contemporary style. -
Vans and Engineered Garments rework the Slip-On with intentional mismatch
Vans and Engineered Garments team up for the revival of an iconic silhouette with some stylish chaos. -
Jack Mason drops official Root Beer GMT that isn’t a Rolex
Texas watchmaker Jack Mason teams with A&W to create the first official Root Beer GMT, challenging Rolex's soda-themed monopoly. The limited edition Strat-o-timer features orange and brown colorway inspired by the classic beverage brand. -
H. Moser’s new salmon perpetual calendar is pure minimalism
That the entire luxury watch community stops in its tracks with an H. Moser & Cie release is no small feat, but the brand has gained favor within the industry for a well-tuned mantra of radical minimalism and understated elegance. The philosophy of this revered watchmaking company once again shines through with the introduction of […] -
Performance and style converge in Hoka’s newest Mafate THREE2
Hoka continues to grow its lineup with two new hues of its Mafate THREE2 sneakers. -
Mizuno’s latest hiking shoe gets tailored elegance from Margaret Howell
Mizuno and Margaret reimagine the brand's iconic hiking shoe with more style and technical features.