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ID Geneva’s Circular C-SDG is a sustainable watch masterpiece

ID Geneva introduces the sustainable Circular C-SDG limited edition

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ID GENÈVE X SDG
ID GENÈVE

ID Geneva has made a winning case for contemporary haute horology with the release of their Circular C-SDG Limited Edition, a timepiece unveiling as intellectually compelling as it is visually stunning. The Circular C-SDG is a wearable manifesto for sustainability, representing a bold march towards a more conscious future for luxury watchmaking. The watch’s sleek 42mm case is masterfully crafted from a single block of recycled Lucent steel, a proprietary alloy that offers a brilliant luster surpassing that of conventional stainless steel. Its monolithic silhouette is punctuated by an openworked dial that reveals the intricate mechanics lying within, framed by a unidirectional bezel crafted from 100% recycled 18k rose gold and embellished with a mesmerizing blue ceramic insert.

The Circular C-SDG’s movement speaks to elevated sophistication

ID GENÈVE X SDG
ID GENÈVE

Beneath its architecturally dynamic exterior lies the center of this horological revolution: the Caliber 1040. This stellar automatic movement is a masterpiece of sustainable engineering, utilizing recycled gold for its rotor and bridges, and lubricants taken from renewable carbon. The openworked dial includes circular-grained bridges and bevelled edges, all conforming to the highest standards of fine watchmaking. This commitment aligns with the brand’s innovative ‘circular’ economy model, where ID Geneva offers to buy back the watch’s materials at the end of its life, ensuring they are perpetually recycled into new components. This is watchmaking with a conscience, proving that luxury can be fabulous and eco-conscious at the same time. 

ID Geneva directs a visionary path for the future of luxury

ID GENÈVE X SDG
ID GENÈVE

With the Circular C-SDG, ID Geneva has created a luxury timepiece that challenges the status quo, offering the discerning collector an opportunity to possess a work of art that aligns with a progressive ethos. For the connoisseur who values impeccable craftsmanship, avant-garde design, and a legacy of environmental advocacy, this limited edition stands as a profoundly significant and desirable achievement.

Triston Brewer
Triston Brewer
Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself! Read Full Bio
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