Skip to main content
  1. Home
  2. Fashion & Style
  3. News

ID Geneva’s Circular C-SDG is a sustainable watch masterpiece

ID Geneva introduces the sustainable Circular C-SDG limited edition

ID GENÈVE X SDG
ID GENÈVE

ID Geneva has made a winning case for contemporary haute horology with the release of their Circular C-SDG Limited Edition, a timepiece unveiling as intellectually compelling as it is visually stunning. The Circular C-SDG is a wearable manifesto for sustainability, representing a bold march towards a more conscious future for luxury watchmaking. The watch’s sleek 42mm case is masterfully crafted from a single block of recycled Lucent steel, a proprietary alloy that offers a brilliant luster surpassing that of conventional stainless steel. Its monolithic silhouette is punctuated by an openworked dial that reveals the intricate mechanics lying within, framed by a unidirectional bezel crafted from 100% recycled 18k rose gold and embellished with a mesmerizing blue ceramic insert.

The Circular C-SDG’s movement speaks to elevated sophistication

Beneath its architecturally dynamic exterior lies the center of this horological revolution: the Caliber 1040. This stellar automatic movement is a masterpiece of sustainable engineering, utilizing recycled gold for its rotor and bridges, and lubricants taken from renewable carbon. The openworked dial includes circular-grained bridges and bevelled edges, all conforming to the highest standards of fine watchmaking. This commitment aligns with the brand’s innovative ‘circular’ economy model, where ID Geneva offers to buy back the watch’s materials at the end of its life, ensuring they are perpetually recycled into new components. This is watchmaking with a conscience, proving that luxury can be fabulous and eco-conscious at the same time. 

ID Geneva directs a visionary path for the future of luxury

With the Circular C-SDG, ID Geneva has created a luxury timepiece that challenges the status quo, offering the discerning collector an opportunity to possess a work of art that aligns with a progressive ethos. For the connoisseur who values impeccable craftsmanship, avant-garde design, and a legacy of environmental advocacy, this limited edition stands as a profoundly significant and desirable achievement.

Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself! Read Full Bio
Topics
Serious Question: Why are you wearing anything OTHER than Taylor Stitch this fall?
Outdoors, Nature, Yard

Look, I am admitting it right here. The internet is forever. So I know I can never take this back. But I am not an unbiased journalist. Sure, I try to be objective in my reporting of brands and trends. But subjectively, I have favorites. Brands that speak to me. Brands that fit me well. The ones that define my lifestyle better than any others. Now that I have that off my chest, I can objectively say that there is no better brand for your casual wardrobe than Taylor Stitch. I have always loved them more than most, but this year, the Taylor Stitch F/W collection has me asking one very important question for all of you out there:

Why the Hell are you wearing anything other than Taylor Stitch this fall?

Read more
Christopher Ward’s new release turns its sporty Loco into a dress watch
Wristwatch, Arm, Body Part

Can a watch be a dress watch if it’s got an in-your-face design element like, say, the balance wheel visibly spinning on the dial? Christopher Ward is betting yes.

The Maidenhead, England-based brand just launched their C1 Loco Classic, a dressed-up take on last year’s C12 Loco. That watch was an angular, brightly colored sports watch built around the brand’s in-house CW-003 movement.

Read more
Old Fitzgerald and Jonathan Adler team up for a bourbon-night backgammon set
Coffee Table, Furniture, Table

Some bourbon bottles live in the cabinet. Old Fitzgerald’s were made to live on the coffee table.

The brand’s iconic decanter debuted in the 1950s and became a fixture on well-set tables and home bars, backed by the tagline “Your Key to Hospitality.”

Read more