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Bentley unveils Become Zenith, its bold new fragrance for modern luxury

New Bentley Become Zenith fragrance celebrates the spirit of ambition

By Bruce Brown Published October 13, 2025

Bentley Become Zenith fragrance bottle balanced on a flat rock on top of a tall rock with sky and clouds in the background. — Bentley

Bentley Fragrances is expanding its luxury lineup with the launch of Become Zenith, a new eau de parfum designed to capture the drive and daring spirit of ambition. Following the 2024 debut of the original Become, this latest edition builds on Bentley’s commitment to innovation, craftsmanship, and sustainability while pushing its scent profile into richer, more confident territory.

Crafted by perfumer Violaine Collas, Become Zenith was made for those aiming to reach their personal summit, Bentley states. It’s a fragrance for people who lead with intent and aren’t afraid to stand out — blending freshness, power, and refinement in equal measure.

Earlier this year, Rolls-Royce launched scented air fresheners, with a unique scent for each car model.

The scent

At first spritz, Become Zenith opens with airy violet leaf brightened by cardamom and a touch of cocoa. According to Bentley, the heart of the fragrance brings together soft leather, papyrus, and earthy patchouli for a smoky depth that feels timeless yet modern. The base lingers with smooth vanilla, a hint of ambergris, and a refined musk called sublimolide, creating a warm finish that wears close to the skin.

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The design follows Bentley’s sculptural bottle shape, this time in a striking purple gradient that reflects energy and ambition. True to Bentley’s sustainability goals, the bottle uses recycled glass, a recyclable aluminium cap, and biodegradable finishes.

Availability and pricing

Become Zenith is now available on the Bentley website in a 100ml eau de parfum bottle, priced at €95, $99. The Become Zenith fragrance continues Bentley’s mission to blend timeless craftsmanship with a forward-looking take on luxury.

Former Contributing Editor

Bruce Brown Contributing Editor As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce…

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