Letter J is Making West Chelsea Style Officially A Thing

letter j making west chelsea style thing letterjmain
Best known for its art galleries, nightclubs, luxury condos and High Line elevated park, West Chelsea has long been regarded as one of Manhattan’s under-the-radar, albeit best-dressed neighborhoods. Open since March, Letter J, located at 557 West 23rd Street between 10th and 11th Avenues, looks poised to make the stylish status of the neighborhood official.

Designed by TZA Architects, the firm behind Baccarat and J. Mendel stores, the brick-and-mortar store brims with modernity, with a polygonal centerpiece, glass display for accessories and denim wall in the back. There’s a lot for the eye to take in, not just because of its fresh mix of casual and edgier contemporary American, Italian and Japanese designer brands, but also because of the way brands are displayed so you can easily scan, feel and compare product.

Yet however eclectic the assortment may be, Letter J feels refreshingly unpretentious and of the moment. Founder Jason Somerfeld, a retail veteran, explains he wanted to create a store “with the vision of a relaxed guy who appreciates unique novelty dressing that’s chic.”

Six months later, Letter J seems to be hitting the customer on the nail, attracting not only gallery crowds but newer residents to the neighborhood and tourists rambling around the High Line—at all hours of the day.

The store has also become something of a destination, by filling the void left by Barneys New York after that retailer vacated its 17th Street premises several years ago. Promising exciting new deliveries each month, Somerfeld clarifies that there’s a “buy now, wear now” point of view to the store, which has its official grand opening this September. To wit, on a warm, typically muggy August day in the city, this editor was grateful to still be able to find summerweight printed tees and loungy shorts and browse a surprisingly chic assortment of brands such as Etro, Band of Outsiders and Lucien Pellat-Finet. (Note to style hounds: Letter J will be the only place in town carrying Z Zegna this season.) As Somerfeld puts it, “We believe in accessibility.”

Brands: Etro, Band of Outsiders, Stone Island, Z Zegna, Ghurka, Lucien Pellat-Finet, Freedom Artists, Aviator Nation, Hartford, Orlebar Brown, YMC, Herschel Supply, amongst countless others. 

Grooming

These Gyms Have the Best Grooming Products and Amenities

A good gym will have enough great grooming goods to relieve you of a kettlebell’s worth of product from your gym bag.
Food & Drink

Top Poppers: The Best Popcorn Makers for Your At-Home Enjoyment

What’re you waiting for? Get things poppin’ with our favorite popcorn makers
Food & Drink

7 Best Tequila Bars in Mexico City

Jaime Salas, the national brand ambassador for Milagro, takes us on a tequila-drinking journey via the best bars in CDMX.
Fashion & Style

10 Best Men’s Watches Under $500

You don't have to break the bank to own an awesome timepiece.
Fashion & Style

Lems Trailhead Hiking Shoe Is Just as at Home on the Trail as It Is at the Taproom

Lems Trailhead hikers were designed to take you seamlessly from mountain to Main Street.
Fashion & Style

What Is a Chore Coat and Why Should You Be Wearing One?

Chore coats offer warmth and protection from the weather while also standing out against the crowd of puffy jackets and pea coats
Fashion & Style

Must-Have Winter Accessories to Get You Through this Year’s Cold Season

If you're warm, you're ready for the frigid days ahead.
Fashion & Style

Casio Announces New G-Shock X Gorillaz Watch Collection

In honor of Casio G-Shock's 35th anniversary, the timepiece specialists have released a tantalizing collaboration with one of the world’s most successful virtual acts.
Outdoors

L.L. Bean Teams Up with Main Craft Breweries for New Beer and Boot Collab

You can win a free pair of boots by simply enjoying some beer. Incredible, we know.
Fashion & Style

Gear Up for Winter With the Best Fleece Clothing for Men

You definitely won't get "fleeced" when buying one of these great fleece, including gloves, sweatshirts, and pants.
Fashion & Style

Strike the Perfect Balance With the Best Yoga Pants for Men

Keep your chi centered and your goods comfortable with the best yoga pants for men — no matter the position.
Fashion & Style

Transition from Fall to Winter Seamlessly with These Stylish Shirt Jackets

With an aesthetic that draws inspiration from early 20th century work and soldier wear, this garment is cozy, strong, and resistant to the wear and tear of the everyday.
Fashion & Style

The Snow Peak Pendleton Wool Blanket Is Camp Comfort Done Right

One of our favorite outdoor outfitters meets our favorite blanket maker in one killer collab.
Fashion & Style

Shop the Hottest Men’s Thermal Shirts Before It’s Too Cold

Thermal shirts are the best casual basic to throw on during a weekend at home.