Skip to main content

JJ Watt and Reebok Help Veterans

JJ Watt, the insanely good defensive end for the Houston Texans, has a long history of giving back to his community.

He started a foundation to provide after-school athletics for kids, he spends time with children in hospitals, and he’s deeply committed to veteran’s affairs. So it’s no surprise he used his partnership with Reebok to develop a new shoe that not only helps you perform your best, but also simultaneously helps veterans, working in tandem with the nonprofit, Boot Campaign.

reebok jj i military edition

Recommended Videos

Reebok already has a successful line of Watt-inspired shoes and apparel, the aptly-named JJ Watt Collection. Tee-shirts, shorts, compression gear, training shoes, workout shoes: basically anything you’d need to get ripped and work up a sweat. The JJ I shoe was created with the help of Watt, who was frustrated he didn’t have footgear that could keep up with his intense training. These shoes offer incredible traction on the soles, reinforced toes, FlexCage technology that keep your feet feeling secure as you bob, weave, jump, stop short, sprint– and the Reebok Liquid Foam, a newish development, offers incredible shock absorption.camo sole reebok military shoe

Now meet the brand-spanking new JJ I Military Edition shoe. It’s everything great about the JJ I shoe series, but it now comes in a couple of military-inspired colors: sandstone, brown, and tan, with camouflage details and soles. Wearing the JJ I Military Edition is the perfect way to not only get the best out of your workout or sport, but also to show your support for the men and women of the United States’ Armed Forces.

“We as athletes are often the subject of headlines and highlights, when in fact it is the men and women of our military who truly deserve the adoration and praise,” Watt says. “I chase a ball around a field for a living. These men and women lay their lives on the line to secure and protect our freedom. They are real American heroes. The JJ I Military Edition was inspired by them and serves as a daily reminder to take advantage of every opportunity this great country has to offer thanks to these men and women. Reebok and I are very proud to support The Boot Campaign and all of the men and women who are so deserving of our respect.”

Reebok has released an incredibly powerful video of Sgt. Matthew Melancon, a veteran and athlete who lost his legs fighting in Afghanistan. After years of multiple surgeries, he made the unimaginable decision to have his legs amputated so that he could one day walk again. Now, he’s pursuing his goal to qualify as a member of the US team in the Snowboard World Cup next year. Sgt. Melancon does it all (minus the actual snowboarding bit) in JJ I Military Edition shoes.

JJ I Military Shoe

In addition to Reebok’s policy of always offering 20% off to active and retired military, their families and first responders, Reebok and Watt are also partnering with the Boot Campaign thanks to the JJ I Military Edition shoe. The Boot Campaign is a nonprofit that offers assistance to veterans returning to civilian life and to military families. They work to help with job placement, finding shelters, counseling, and even offer surviving spouse support.

A great shoe that supports you while supporting our troops? That’s an easy choice.

Elizabeth Dahl
Elizabeth Dahl is a southern girl in the heart of Los Angeles who lived far too long before learning what an incredible food…
TAG Heuer’s new Monaco Gulf is a racing legend reimagined
The Tag Heuer Monaco Gulf is a perfect tribute to racing history
The Monaco Chronograph Gulf

The iconic combination of the Heuer Monaco’s square case and the vibrant Gulf racing livery has achieved legendary status among serious watch collectors. Today, TAG Heuer and Gulf Oil return with the introduction of a captivating new iteration of the Monaco Chronograph Gulf, a luxury timepiece that masterfully celebrates tradition while embracing contemporary refinement. This is a watch designed to capture the rebellious spirit of 1970s motorsport while staying true to the technical performance and elegant finish expected by today's watch enthusiasts. It is a watch that speaks directly to purists, offering a unique insight into a bygone era of racing glory.

A dial that roars

Read more
Bulgari unveils stunning new bronze and green Octo Roma watch
Bulgari’s new bronze Octo Roma is a masterclass in material design
Bulgari Octo Roma watches

In an industry extremely competitive in the realm of luxury sports watches, Bulgari has consistently proven themselves capable of defying the conventional at every turn. The horological powerhouse has once again captivated both industry insiders and watch enthusiasts with an unexpected debut at Geneva Watch Days 2025: the introduction of a bronze-cased Octo Roma. This strategic move has Bulgari infusing its modern architectural aesthetic with a vintage-inspired patina that evolves with each wearer. This release is a profound statement from a brand confident enough to let its soulful narrative develop over time, further cementing the Octo’s status as an undeniable force in the industry. 

A patina meets Roman architecture

Read more
New Balance turns the 1906R into a cold-weather sneaker with Primaloft
New Balance reinforces its sneaker with Primaloft
New Balance 1906R

It’s well known that New Balance sneakers are made with quality craftsmanship and premium materials, but their newest release takes that latter a step further. Beyond just a simple military-inspired design, New Balance's newly announced 1906R touts the integration of Primaloft, a US Army innovation that was developed during the 1980s. Added to keep your feet protected during the harsher climates of the winter season, the New Balance 1906R is the perfect feature for those who seek a more durable option for the season. While Primaloft isn’t new to the footwear or apparel world, the integration into New Balance’s lineup adds immense value to the brand’s already certified durability and comfort. 

New Balance strengthens its sneaker with Primaloft

Read more