Skip to main content

Freenote Cloth debuts summer collection inspired by the beaches of California

The Trail One collection is menswear brand Freenote Cloth’s answer to summer with classic American styles that borrow inspiration from the surf of southern California and the timeless aesthetic of the American military.

Freenote cloth t-shirt
Image used with permission by copyright holder

When thinking about what they wanted their summer line to look like, brothers and Freenote Cloth founders Matt and Andrew Brodrick knew they wanted designs that evoked the feel of their favorite surf spot, San Onofre State Beach.

Recommended Videos

“The clothing in this collection is simple and straight-forward,” starts Andrew. “When our customers wear the pieces, we want them to feel as calm and peaceful as the beach itself. This is clothing you can wear to a restaurant, but can also wear to wade into the ocean.”

freenote cloth button up
Image used with permission by copyright holder

Aside from its beauty and tranquility, the beach was particularly inspiring for the brothers because of its rich military history.

“Just down the road from the beach is an old military base, which obviously has had an influence on the area,” remarks Andrew. “For us, we not only let it inspire the collection’s color palette, but also brought that history into the fabrics we used.”

freenote cloth sweater
Image used with permission by copyright holder

The fabric he’s referring to is repurposed dead stock, a material used to craft fatigues for reserves in the ’70s. The fabric is comfortable, breathable and wears well over time, making it the perfect substitute for a more typical summer fabric such as linen or cotton.

For Brodrick, this utility plus the unconventional nature of the material made it perfect for the line.

“The fabric is made of an incredibly comfortable quill with a nice, subtle olive drab,” Andrew describes. “It fit in perfectly with the aesthetic we were hoping to achieve, which was an understated and fresh take on summer.”

Related: Greats has your new favorite summer sneaker 

In addition to the olive deadstock boardshort ($160), the collection also includes two pairs of  pants in heather, the Vagabond Chino ($240) and the Workers Chino ($210), two casual button downs in indigo, the Aster SS ($190) and the Modern Western ($250) and a pair of standard issue fleeces in gray ($140) and indigo ($160).

Check out the full collection, here.

Cody Gohl
Former Former Digital Trends Contributor, The Manual
Cody Gohl is a Brooklyn-based writer who enjoys covering a wide range of topics, including travel, fashion, literature, LGBT…
The Reebok x MARKET Club C 85 drops in two bold new editions
Reebok and MARKET reunite for another bold, hybrid collection
the reebok x market club c 85 drops in two bold new editions

Although it’s not the first time that Reebok and MARKET have worked together on a collaboration, it’s undoubtedly some of the boldest and most statement pieces the duo has released. Tapping into earthy tones and aquatic movements, this new collaborative collection embodies the dynamism you would expect from either brand. As to the inspiration of the collection, Mike Cherman, founder of MARKET, explained, “The inspiration for this collection was Land & Sea. Then we asked ourselves, ‘What if a strap sandal and a sneaker had a baby?’ You get this lightweight, open-air hybrid, made for hot days, wet feet, and spontaneous detours.” Based on this inspiration, the collection comes with two new bold designs and a series of apparel that meets the moment.  

Reebok and MARKET bring the land and sea to footwear

Read more
Place of Elms has designers dress like you in new campaign
Place of Elms recruits stylists to push new campaign
Katja Cahill & Aliya Lahijani

How you dress says a lot about who you are. Your outward appearance is a reflection of your inner self-image. So if you feel as though you are chaotic and messy, you will look unkept and sloppy in your day-to-day life. We all look to celebrities to mold our looks, but there is a level of imitations that lessen your ability to be you. Place of Elms is looking to change that, with some legendary stylists in their space and giving some fans an insight into how to dress like themselves, while still looking like a celebrity.

“We believe reverence is the essence of luxury, and truth is the ultimate aesthetic,” says the founder and designer behind Place of Ëlms, Lennie Moreno. “Recognition must be given to the stylists, as they are shaping how entire generations dress. Honoring them is honoring the invisible labor behind the visible show.”

Read more
Sorel and Aries turn the Caribou boot into a modern, bold sneaker hybrid
Sorel and Aries unite for a mountain-ready hybrid sneaker
aries x sorel sneakers hanging from tree

Over time, London-based streetwear brand Aries has become a favorite collaborator for some of everyone’s favorite brands. Some of the brand’s previous collaborators include Crocs, who worked with the clog maker for a statement design. Now, Aries is taking their streetstyle power to Sorel for a new release that’s inspired by the Caribou boot. A convertible and hybrid model, the release marks the first time Sorel has collaborated on a redesign of the boot, a signature piece in the brand’s lineup. Renamed the Callsign Horizon, the sneaker hybrid isn’t just a bold silhouette; it’s a design that perfectly encapsulates the current hybrid trends dominating the footwear industry. 

Sorel and Aries bring street-style to the hybrid sneaker trend

Read more