Skip to main content

Feel Good Friday – Dom Vetro

We were alerted to this interesting line of eyewear from Italy before heading over to Florence for the Pitti Uomo trade show, and seeing it up close, we could really see the quality and craftsmanship that Dom Vetro (which translates to House of Glass) is striving for.

We spoke to the brand’s founder, Ashley Bezamat to hear more about the backstory.

How long have you been in Florence?

Been living in Florence for a couple of months getting the collection ready.

How did Dom Vetro begin?

Dom Vetro started as a documentary project about craftsmen having made eyewear for generations. It is very hard to find this level of quality in the eyewear market. There is one company that dominates eyewear and that’s it. In a global economy these guys we are working with aren’t marketers; they are true craftsmen.

What drew you to these craftsmen?

I am an entrepreneur and I have always loved glasses. Even as a kid I would save up to buy shades. When I found the product I was going to Italy and couldn’t find what I was looking for. I searched every single little optical store and I found one pair of truly artisanal glasses and found out who made them. Then I made a trip up to their village in the Dolomites and filmed a documentary of the guys making the glasses. I had no plans on getting into eyewear.

But you did!

I asked them to make 100 pairs of glasses and I started giving them to friends and I got into a couple of stores. We realized there is really something here.

How much do you have to do with the design process?

I started basically designing the perfect glasses for me and choosing colors that I love, and it really resonated with people. Now I am just helping get the business competitive and help them think with the times so that they can keep doing what they do. Watch the video on how long it takes to make a pair of glasses. It’s amazing.

I am impressed with the fairly reasonable price tag.

Our price point is attainable. I want people to be able to experience the brand. I have an issue with the level of quality and the price points out there in our market.

Besides the craftsmanship, what sets Dom Vetro apart?

Our lenses are polarized crystal. They aren’t plastic. Also everything from the screws to the acetate is from Italy and every pair is hand polished and finished.

Are you working with any brands?

I can produce sunglasses for other brands. I love working with other people. So far we have done one collab with Club Monaco.

As for the Feel Good Friday angle, how are you helping these old guys out?

Dom Vetro is absolutely making a difference. These men have kids, they want to retire, but it is hard since there are just a few of them left! So we need the younger generation to step up. I think there is a growing appreciation for what these people do and I hope that breathes some new life into our generation.

Why are they based in such a remote area?

The Italian Alps are significant, since making glasses requires a lot of energy. Glass lenses need lots of power so the shops are built on little rivers enabling the water to run through the shops to make the glasses; and the wood from the forests is used to burn to make the glass. Now you can just plug your machine into a socket but it was a competitive advantage to have those resources back in the day.

Do you spend a lot of time in the village?

To be there is really my sanctuary! I must have lived there in another life.

Editors' Recommendations

Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
The 100% Biodegradable Vollebak T-Shirt Is Made From Plants and Algae
vollebak plant and algae t shirt

In a variety of industries, companies like Vollebak are using science and technology to build a fruitful future for our world. The tech-based apparel manufacturer has taken a tip from Robert Frost by heading down the road less traveled with the innovative Vollebak plant and algae T-shirt.

Vollebak’s goal has been, and always will be, to create a new standard of intelligent outdoor clothing and gear. Founded in 2015, the London-based innovators crafted the world’s first graphene jacket. Described as “the perfect atomic lattice,” graphene is the lightest, strongest, and most conductive material ever made, and it’s the only material to win a Nobel Prize. Vollebak has released a collection of fireproof "100 Year" clothing designed to outlive you, as well as a heap of other advanced clothing and gear for the everyday adventurer.

Read more
9 Socially Conscious Sweaters for Cozying Up in Comfort This 2022
Socially Conscious Sweaters

There’s nothing that can harsh the beginning of 2022 like the realities of our modern era. It just doesn’t feel right to be all snuggled up when people and places all over the world are suffering. Fortunately, slow fashion has an answer. Next time you’re shopping for a soft, snuggly pullover or cardigan, pick from one of the growing number of socially conscious apparel brands that are using commerce to do good in the world.

From restoring waterways to paying laborers a living wage, from repurposing waste material to contributing to marginalized communities, these fashion companies are leading the charge to make sure that one guy’s warm day doesn’t come at the cost of another guy’s well-being. And did we mention that the sweaters they make are the highest quality you’ll find anywhere? Whether cotton, cashmere, wool, or alpaca is your pleasure, these socially conscious, sustainable sweaters don’t ask you to compromise quality for the sake of your principles.

Read more
How to Support the Teachers in Your Life
how to support the teachers in life talking students

For most folks, the beginning of fall conjures up images of bright foliage, plump apples, and pumpkin spiced everything, but for me, the season always makes me think of school. Maybe it’s because I loved being a student or because my mom is a teacher, but the crisp cool autumnal air always brings me back to the days of lockers, backpacks, and study hall (yes, I was a teacher’s pet — sue me!)

All that being said, I thought it might be important for those without teacher moms to write an article about how to support the teachers in your life as they embark on the new school year. This list is by no means exhaustive, but it does offer a few tips and tricks for showing up for your pals who are out there doing one of the most rewarding — and difficult —  jobs around.

Read more