Supreme MTA MetroCard Temporarily Breaks the Internet

Supreme-Jacket-3
Supreme MetroCard: Overhyped or genius?

Supreme is perhaps the most recognized skate brand in the country. It’s stacked a cult following thanks to its don’t-give-a-shit attitude, affiliation with Terry Richardson and Tyler the Creator, and basic red-and-white logo.

It makes sense other major brands like Air Jordan, The North Face, Vans, Champion, Comme Des Garcons, and even Budweiser, have entered into partnerships with Supreme. However it came as a shock when the NYC-born brand teamed up with MTA MetroCard to create a limited edition Supreme-branded subway card.

…because regular MTA cards aren’t cool enough for the cool kids.

Keep in mind, Supreme also sold out a brick with its branded logo printed into the side. Really, just a plain old brick. This should exhibit the intense dedication of its followers, and the true power of the Supreme stamp.

Supreme Brick

The collaboration between Supreme and MTA was first announced on Twitter (of course) on February 20, 2017. The $5.50 Supreme card is sold at more than a 500% inflation of the traditional, albeit less cool, yellow MetroCard, but it includes two rides and the ability to load more money onto it.

The cards were being sold at Supreme stores, along with subway stations at Broadway-Lafayette, Queens Plaza, Marcy Avenue, Atlantic Avenue, Prince Street, Spring Street, Union Square, and the 125th Street 2/3 train. So you could wait in the crazy below-ground lines to purchase yourself one (oh, and people did wait in long lines) or go online and do it from home…right?

On eBay, the Supreme MTA cards are being resold for upwards of $1,000.

For the most part, they’re being ticketed between $13 and $18 on eBay. What’s more phenomenal is that individual eBay accounts are selling hundreds upon hundreds of the cards.

You may have already guessed that once the cards went on sale its buyers weren’t thinking one-and-done. They were being bought up by the deck— and now being sold that way.

The MTA card however is a lot cooler than the brick, and has enough function to be useful in life as more than a status staple (although it definitely serves as both). It also got the young people of NYC excited to go out and buy a metro card, which I’m certain is the first instance of subway frenzy in history.

Supreme MTA

Twitter user @PablitoGarcia4 quite succinctly said what we’re all thinking: “How can a simple white word with a red background have so much influence.”

But it’s not so much a question of how as a statement of face. Although many find the Supreme card hilariously overhyped, a huge population are wholeheartedly psyched by it. If any other brand sought to pull this stunt, it would fall flat.

On a timeline, in a couple weeks (if that), the Supreme MTA cards will become another Pokémon Go!, only for hipster skate culture followers. But it’ll also be a card in the wallets of thousands who associate personally with the ethos of Supreme. And THAT is why it’s so genius.

Photos courtesy Supreme

Outdoors

After Nearly Dying, the Founder of Burton Releases His Own Personal Line of Snowboarding Gear

The king of snowboarding created and tested all 17 of these new products.
Food & Drink

More for Your Money: The Best 40-Ounce Malt Liquor

In the words of Bone Thugs-N-Harmony: “Bless da 40 Oz.”
Culture

The Manual’s 20 Most Popular News Stories of 2018

Here is a look back at the buzziest headlines and the coolest things we found this year.
Culture

White Elephant Gift Ideas Perfect for Any Holiday Party

Our advice? Go funny. Go wide. Go selfish. You never know — you just might end up getting back your own gift.
Culture

The Best Manly Quotes of All Time

Man-up with wisdom from Stan Lee, Steve McQueen, and George Costanza.
Culture

13 Best NERF Blasters for Adults

You may or may not be using NERF to fight imaginary ninjas anymore, but you can still arm yourself with one of the best blasters primed for adulting.
Culture

The Best Documentaries on Netflix Right Now

These docs are entertaining, but also edifying. For your convenience, we’ve broken them up into categories.
Culture

Impress the Lady in Your Life With the Best Gifts for Her

We've curated a list so you can stop playing the guessing game when it comes to presents for your wife, girlfriend, mother, and all the other special ladies in your life.
Culture

Get Him a Little Something from Our List of the Best Stocking Stuffers for Men

The only requirements for these gifts? They have to fit in a stocking. No price limit. Just the small stuff. And you know what they say about small packages.
Culture

10 Fiction Podcasts You Should Totally Get Sucked Into

Sit back, relax, and prepare for intrigue and adventure with the best serialized fiction podcasts.
Culture

Know Your Knife: A Guide to the Best Steel for Knives

Does your knife make the cut?
Culture

Running in Cold Weather: How to Exercise When It’s Frigid As Hell Outside

It may be freezing outside, but that shouldn't interfere with your fitness routine.
Culture

10 Best Subscription Boxes for Men Who Love Gifts

What's better than getting stuff you love? Getting it without having to leave the comfort of your own home.
Culture

The 18 Best Podcasts to Listen to in 2018

Whether you’re into politics, sports, true crime, or learning, we got you covered.