Skip to main content

Video: Vanguard’s Jack Bogle on how to invest (and earn) in ‘interesting’ times

25 years later, Jack Bogle's investment advice still makes a lot of sense

With the looming threat of a full-on recession, some are already facing the consequences of an economic downturn. Many more are wondering how they can protect themselves financially for an uncertain future. Oftentimes, the best way to plan for tomorrow is by turning to past wisdom. Check out Vanguard founder and financial guru Jack Bogle’s investment advice for “interesting times” like these.

Stock exchange board
Image used with permission by copyright holder

Jack Bogle and smart investing

For the uninformed, the late Jack Bogle was an American business magnate, investor, and philanthropist. His most notable achievements include founding and serving as the chief executive of The Vanguard Group and creating the first index fund. Throughout his life, he was a smart investor and advisor, recommending long-term thinking and investing or short-term gains and speculative choices.

Recommended Videos

Bogle’s expertise is on full display in this clip of his 1997 speech at a World Affairs Council of Philadelphia event. The speech, which originally aired on C-SPAN2, begins with him discussing the state of the US and foreign markets. At the nine-minute 28-second mark, he gets into his five essential principles for maintaining an investment portfolio during uncertain times—and his advice is as relevant today as it was 25 years ago.

5 principles for investing during 'interesting times' - Jack Bogle (1997)

5 simple investment principles to live by

So how should you maintain your investment portfolio in these turbulent times and into the future? Let’s take a closer look at Bogle’s five most important things to remember when you’re investing in “interesting times.”

  1. Bogle’s first piece of advice is also the simplest: “Invest you must.” Even though it may not seem like a good time to invest, it’s an even bigger risk to not invest at all. He preaches thinking focusing on the long-term benefits of making your money work for you, not the short-term risk of price volatility. In his own words, “never think you know more than the market does. You’re apt to be wrong if you do.”
  2. His next recommendation is to give yourself as much time as you can. Start investing as early as possible to set yourself up for the future. “Compound interest is a miracle, and time is your friend.”
  3. His third principle focuses on viewing the stock market with a healthy dose of realism. “Have rational expectations about future returns to be mentally prepared for market declines.” Neither good times nor bad times will last forever, so try to keep your emotions out of your decision-making process. “Impulse is your foe,” he said.
  4. For his fourth principle, Bogle advised relying on simplicity above everything else. He said, “Basic investing is simple: a sensible asset allocation to stocks, bonds, and reserves, a middle-of-the-road selection of diversified funds, a careful balancing of risks and returns. Cost can kill long-term returns — don’t disregard low-cost index funds.”
  5. And for his last piece of advice: “Stay the course.” No matter what’s happening in the market or in the world around you, don’t give up on your investments. Patience is essential if you want your investments to grow and your finances to thrive.

Recessions are always stressful, and planning for an unclear future can be a challenge. But with the advice of experts like Jack Bogle, you can gain a little bit of peace of mind. And hopefully, when the next recession hits, you’ll have the wisdom and investment portfolio needed to come out the other side stronger than before.

Shannon Cooper
Former Freelance writer
Shannon Cooper has written about everything from pet care and travel to finance and plumbing in her seven years as a writer…
Cigar etiquette 101: Dos, don’ts, and modern manners
Please don't be that guy. Here are the cigar etiquette mistakes that scream 'amateur'
well-dressed guy smoking on a couch in the dark

Walking into a cigar lounge for the first time feels like crashing somebody's secret club. They've got this unspoken language, weird rituals, and enough unwritten rules to make your head spin! But here’s the thing—cigar etiquette is not some gatekeeping nonsense to try to make you look dumb. It's about respecting the process, the experience, and not being the person who ruins everyone else's vibe.Whether you're new to this or have been faking for years, this guide will sort you out because there's nothing more likely to ruin a good smoke than someone who clearly has no idea what they're doing.

The basics: Respecting the ritual

Read more
The first movie from Materialists director Celine Song just found a new streaming home
The movie is a brilliant look at the roads not taken.
The cast of Past Lives

Few directors have a debut feature that's as splashy as Celine Song's. The director, who now has Materialists in theaters, had a breakout hit at Sundance called Past Lives that took her all the way to the Oscars. Now that Materialists is in theaters and doing quite well, you might want to catch up with Past Lives, which was one of the best movies of 2023.

The film stars Greta Lee and is told in episodes that span more than 20 years. It starts in South Korea, and follows two Korean children who are clearly close friends and may even have a romantic spark as one of them prepares to move to Canada. Then, we follow their story over decades as they come into and out of each other's lives until they're both in their mid-30s and they reunite for a day in New York City.

Read more
Jeremy Allen White was born to run in the first trailer for Springsteen: Deliver Me From Nowhere
The movie follows Springsteen as he makes his album 'Nebraska.'
Jeremy Allen White in Deliver Me From Nowhere

Music biopics are all the rage these days, and Bruce Springsteen is the latest icon to get the treatment. The first trailer for Springsteen: Deliver Me From Nowhere sees The Bear star inhabiting the role of The Boss. The film is based on Warren's Zane's book of the same name, which focuses on the period when he was making his 1982 album Nebraska.

The film is directed by Scott Cooper, who also directed Jeff Bridges in Crazy Heart. In the trailer, we see White embodying Springsteen as he sings "Born to Run," and we also get a lengthy monologue from Jeremy Strong's Jon Landau as he explains why Springsteen feels the need to make this album.

Read more