Skip to main content
  1. Home
  2. Fashion & Style

Kelly Slater launches sustainable menswear brand Outerknown

By

Kelly Slater, the same dude who’s been crowned the ASP World Tour Champion a record 11 times, is launching his first-ever sustainable menswear brand, Outerknown.

Born out of Slater’s personal mission to create a clothing brand that seamlessly blends function and style while establishing sustainable manufacturing processes across its supply chain, Outerknown has released its debut collection featuring shirts, pants, outerwear, accessories, and more.

Recommended Videos

“I created Outerknown to smash the formula, to lift the lid on the traditional supply chain, and prove that you can actually produce great looking menswear in a sustainable way,” says Slater on the vision for Outerknown. “The last two years have been a huge eye-opener for me. It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business and I’m proud that we’re one of the few taking the lead.”

Kelly Slater Outerknown
Image used with permission by copyright holder

Making sure to staff his creative team wisely, Slater enlisted acclaimed menswear/surfwear designer John Moore as Creative Director–he, himself the founder of retro-cool surf label M.Nii.

“The learning curve on using sustainable textiles and manufacturing processes is immense,” explains Moore. “In the past, I was able to use any fabric that inspired me and work with anyone who could make what I was looking for.  This is no longer the case.  Today, there are only a few global resources for us where we can purchase textiles with sustainable, organic and recycled fibers and verify their global origin and trace their logistics to make sure we are getting what we’re paying for.”

Related: Get a Clean Shave With a Safety Razor

Tasked with picking a favorite piece amongst the collection, Moore chooses the Evolution Shirt Jacket that they built in collaboration with ECONYL utilizing a textile made from recycled fishing nets and other nylon waste. “I grew up wearing heavier shirts as jackets along the California coast and this style takes this concept to the next level. It’s the perfect layering piece. Where I live in Venice, it will be the perfect top-layer throughout the season, but if I’m traveling to colder climates the Evolution Shirt Jacket is the perfect middle layer to be worn over a sweater and under your topcoat. It’s one of the most versatile styles in the collection.”

Outerknown has also extended their partnership overseas to Italian manufacturer Aquafil S.p.A and use of their breakthrough ECONYL® fibers developed from 100% regenerated nylon materials including reclaimed fishing nets.

Check out everything they have to offer, all of which includes free shipping, by visiting outerknown.com.

Editors' Recommendations

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
The 7 best Canada Goose vests for men in 2024
best canada goose vests for men vest

When it comes to expanding your wardrobe, it is important to step out of your comfort zone. For some men, that might mean opting for pieces of clothing that they normally wouldn't purchase and for others, that could mean trying out a new brand or type of apparel. If you're a guy that is in search of something new to add to your closet, there is nothing easier and more versatile than a new vest. Before you stop reading, let us explain to you why vests are an easy to wear item.

A vest is the perfect added layer to a hoodie, long sleeve shirt, button down or sweater. If you don't want to wear a long and heavy coat but still want to stay warm, a vest is the ideal choice. These kinds of vests will offer you insulation and style at the same time. What more could you want? For those who want to try out a vest for the first time or add another vest to your collection, there is no better brand to check out than Canada Goose. Known for their warm, luxurious and stylish outerwear, this beloved brand is one of the most-sought after on the market.

Read more
This is what Citizen Watches has in store for 2024
From pocket watches to anniversaries, here is Citizen 2024
Citizen 100th anniversary pocket watch

Citizen watches are some of the most popular on the market for one very big reason. They are experts at offering all of the best features and styles of ultra-expensive luxury brands like Rolex, Omega, and Patek Philippe without forcing you to mortgage your house to land one on your wrist. Every year, the Japanese powerhouse reaches new levels of success with innovative, attractive, and accessible designs. In 2024, the brand is looking to continue that trend with a slew of updated and celebratory designs.

Something to notice about the collection of new releases hitting the shelves this year is that Citizen is celebrating two big anniversaries that will surely have you looking to upgrade your collection with some beautiful throwbacks. Here are the new releases (that we know of so far) to keep your eye on in 2024. Citizen always has surprises up their sleeves, so there is definitely more coming this year.
100th Anniversary Pocket Watch

Read more
If you’re looking for the best men’s cologne, try these recent drops
Smell your best with these great fragrances
A person spraying cologne on themselves.

You only get one chance to make a great first impression. That is why we dress nicely. That is why we groom ourselves expertly. And that is why you need to have a great cologne. You never know who you are going to meet, and you don't want to be caught in anything other than your best. You may be forgiven if your hair is a little long when you are on the trail. You may be forgiven for having a five o'clock shadow on Saturday afternoon. And you may not be punished for wearing jeans and a T-shirt at the movie theater. However, you will always be judged for not smelling good. That is why you need to invest in the best men's colognes.

Having a pleasant fragrance is more than smelling pleasant for those around you. It also attracts people to you and shows that you care about your hygiene. People will respond better and remember you fondly if your smell lingers. It is the most powerful scent tied to memory, so make sure you are remembered in 2024 with these top picks for colognes for men. We didn't go with all the big boys in the men's cologne industry. You will see one name that nearly everyone knows. But, we stuck more with the ones that you all should know. There is no Dior, no Polo, and no Gucci on this list. We didn't go for names. We went for quality fragrances and picks that will keep you remembered long after you leave.
Fulton & Roark Cloudland

Read more