MACK WELDON — Change your Underwear

By Tom Handley March 15, 2013

mack weldon change your underwear u1 — Image used with permission by copyright holder

FOR DAILY WEAR. Mack Weldon thinks it’s time to get back to basics with, well, basics. At a time when men have become a legitimate fashion consumer force, why are millions still settling for less when it comes to what they wear under all those well-tailored suits and premium brand denim? The creation of Mack Weldon, a men’s online essentials brand developed with fit and function at its core, it features the fundamental pieces that compose the base of any outfit: underwear, socks and undershirts.

Mack Weldon is about the fusion between old-school quality and modern day technology. Today, men want shopping for underwear to be as painless as possible, so maintaining quality and consistency of fit is essential. Mack Weldon aims to offer its customer a reliable fit, making replenishment simple and quality ensured. “Fit is a key factor when buying a basic since it touches your skin and dictates the look and feel of everything you wear on the outside. Our products are designed specifically with this in mind and deliver a wearing experience that is truly unique,” says Brian Berger, Founder and Chief Executive Officer of Mack Weldon.

Each piece is engineered to promote comfort, mobility, moisture and odor management, and recovery. With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear, and wash with minimal amount of shrinkage. The collection includes t-shirts ($22-$32), underwear ($19.50-$24) and socks ($12).

Former Digital Trends Contributor

Tom Handley is a contributor for TheManual. As a professor of public relations and social media strategy at Parsons The New…

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