Skip to main content

Custom Made, Custom Paid, Custom Fitted: A Guide to Bespoke Shirting

In a world of fast fashion and mass-produced everything, we tend to lose sight of where and how our clothing is actually made. And when it comes to dress shirts, walk into any office or a bar on Saturday night, and it’s likely the men wearing them look exactly the same. But we all come in different shapes and sizes, so shouldn’t clothing adapt to each individual? Well, maybe not every piece, but when it comes to a tailored basic like a dress shirt, fit makes all the difference. Even women, the gender with way fewer custom suiting options available, are getting into the game. “The perfect fit is the key to looking and feeling poised at the office,” Gurjot Sidhu, CEO and Creative Director of Gurjot New York, a women’s luxury businesswear brand said. “When your clothes fit well, you know you look great and feel incredibly comfortable, all of which contributes to confidence that makes you do well at work. Believe me, other people notice.”

Guaranteed, you will notice the difference too in how your look and feel in a custom shirt versus a piece off the rack. Now that we’ve convinced you to treat yourself, check out four of our favorite brands below and snag yourself some made-to-measure.

Joe Button
Whether you want to design your own shirt or choose from their extensive collection – with clever names to match like Don Draper and Buddy Holly – Joe Button has a style for every man. Frustrated with the fit, quality and prices of buying off the rack, the founders started the company after a trip to Hong Kong opened their eyes to a whole new world of tailoring. Made from high-quality European cotton by Hong Kong tailors with more than 50 years of bespoke shirt making experience, you can snag a custom-fitted dress shirt starting at $99.

Duca Sartoria
When Max Girombelli founded his company Duca Sartoria, he was no stranger to the fashion business. In fact, his uncle discovered Gianni Versace while his father and brother worked with big-name designers like Franco Moschino and Valentino Garavani. With Duca Sartoria, Girombelli goes back to the roots of the tailoring business, seeing custom-made suiting as an intimate experience and the expression of one’s personality. As an essential complement to the suit, a custom Duca Sartoria shirt lets the buyer work closely with the tailors to choose between 800 varieties of fabric, collar and cuff styles.

Alton Lane
As veterans of the finance world, Colin Hunter and Peyton Jenkins had a lot of beef with men’s workwear available on the market. Traditional value brands were affordable but offered low quality product while the luxury brands offered excellent quality but at tremendously high price points. And so Alton Lane was born with a focus on superior fabric and tailoring at affordable prices, designed the way men want to shop. Either book an appointment at a showroom in NYC, Boston or Washington D.C. or shop online. After you receive your shirt, you need to confirm your fit to make sure it’s exactly to your liking.

Windsor Custom
Journey down the rabbit hole underneath Chelsea sports bar The Ainsworth and you’ll find more than ribs with a side of bottle service. Tucked below the bustling watering hole is Windsor Custom – yes, named for the knot – a “custom clothing living room” that adds an essential manly touch to the art of shopping. When Brian Mazza, partner in The Ainsworth and director of hospitality for its parent company Paige Management, noticed he was receiving tons of questions about his own custom-made dress shirts, he thought there was enough interest to start a bespoke clothing business. With shirts starting at $120 and suits at $750, you can snag a look all your own for less than a game day table upstairs.

Amanda Gabriele
Amanda Gabriele is a food and travel writer at The Manual and the former senior editor at Supercall. She can’t live without…
Rolex’s latest white gold cosmograph Daytonas feature mother-of-pearl dials
Rolex adds new Cosmograph Daytona watches
Rolex Cosmograph Daytona

Rolex has introduced a new, super-expensive watch covered in diamonds. What's new? Well, while we're used to this, and it doesn't exactly warrant front-page news, this introduction actually does. This new chapter for the brand unveils two new additions to the Rolex Daytona collection, and they're certainly more opulent in a subtle way compared to previous designs.
Rolex Daytona: Two new Rolex Cosmograph Daytona watches added to the collection

These new Rolex watches, which are part of the Cosmograph Daytona collection, are diamond-set models adorned with mother-of-pearl dials. Hearing about any Rolex watch covered in diamonds automatically evokes fantasies of extravagance and wealth, at least it does for us, but these new timepieces are remarkably restrained when it comes to a balance between bling and subtlety.

Read more
Rare Birkenstock sale knocks up to 18% off the iconic sandals
birkenstock sale gilt april 2024 milano sandals lifestyle

If you’ve checked out the best Birkenstock alternatives and your heart is set on true Birkenstock sandals, there’s a great sale going on at Gilt right now with up to $30 off select Birkenstock sandals. If you’re looking for new footwear for the summer, this is your chance to do so while saving a little cash along the way. With many different sandals in the sale, the best thing to do is tap the button below to see the full options available. If you want some insight and recommendations, keep reading while we take you through our suggestions.

What to shop for in the Birkenstock Gilt sale
Responsible for some of the best sandals, Birkenstock is a brand to rely on. A straightforward option for many people in the sale is being able to buy the for $90 instead of $110. At 18% off, the sandal has a buckle closure with an original Birkenstock suede-lined natural cork footbed which molds and shapes to your foot. It has pronounced arch support with a deep heel cup, and roomy toe box. The color will suit pretty much anything you wear.

Read more
What exactly are limited edition watches?
Know the buzz word before you buy
Citizen watch in ground beans

Have you ever watched a movie and wondered why the rare piece of art could ever be worth the obscene amount of money the debonair art thief claims it's worth? It is simple, really. It comes down to the fact that it is rare. A truly original piece of art masterfully created by the very hand who conjured it up in their mind is something that cannot be recreated. The same kind of rare value exists in the watch world, too. There is an entire industry of limited edition watches that claim rarity rivaled only by the masterful artwork of Renaissance artists who can no longer create original pieces.

But what does it really mean to say that a watch is a limited edition? Does it truly mean that there is little chance of you walking into a party or a bar and running into the ever-embarrassing moment when your "rare" watch sits on the wrist of another...in the same room? Or does it mean they just want you to buy it quickly because they have numbers to make before the shareholders' meeting? Both are possible. As usual here at The Manual, we did the legwork to make sure are armed with the information you need before you click the BUY button and invest in a limited edition watch.
The parameters of limited edition

Read more